Staged homes sell faster and for a higher price. Data showed that 8 homes without staging took 49 days on average to sell, while the same 8 homes with staging took only 29 days, a 59% reduction. 37 staged homes sold on average in 36.89 days for 98.62% of the listing price. National surveys found 81% of buyers think staging makes envisioning the home easier and 45% view staged homes more positively. Staged homes are visually appealing, help buyers emotionally connect, and sell faster.

1. PRO STAGED HOMES
2014 Home Staging Statistics

2. PRO STAGED HOMES 2014 STATISTICS
• 8 Homes Listed Without Being Staged
• Average DOM = 49
• Same 8 Homes Were Staged – DOM 29
• 59% Less Time on Market
Based on reported data from Redfin.com

3. PRO STAGED HOMES 2014 STATISTICS
• 37 Homes Staged Before Listing
• DOM = 36.89 Days To Accepted Offer
• Staged Homes Sold On Average for 98.62% of List
Price
• Results: Staged Homes Averaged 35.48 DOM

4. National Association of REALTORS® SURVEY
• 81% of real estate agents representing buyers think that a staged home
makes it easier for potential buyers to visualize the property as their home.
• 46% of agents representing buyers also thought that staging made buyers
more willing to schedule a visit to a property they had viewed online.
• 45% of real estate agents say buyers tend to view a property more positively
if it’s decorated to their tastes
• 28% of real estate agents said buyers were more willing to overlook less
desirable traits in a property if the home has been staged.
http://realtybiznews.com/does-home-staging-really-influence-potential-buyers/98727289/

5. Benefits
EMOTIONAL
• 95% of buyers buy on emotion so you’ve got to make it “love at
first sight.”
• When they start to see where their furniture can be placed,
whose room is whose, and how they can create a home in that
property, you’ve got a sale!
• Attract and pull at your prospective buyers’ heartstrings.
• Create multiple offers and a higher selling price.

6. Benefits
VISUAL
• 98* % of buyers use the internet as the information source in
their home search.
• Bad, too few or (even worse) no photos = no traffic
• You only have one chance to make a first impression.
• Whether online or in person, you only have a few seconds to
get their attention.

7. Benefits
• Staged homes often get better Appraisal values
• Professional image – Staged homes look better and
flyers and websites. Nearly 98% of prospective buyers
“shop” online before ever contacting a Realtor, which
means that homes shown on the MLS must be in top
selling condition as a necessary first step in creating
Buyer interest!
• Gain referral and repeat business

8. Proven Results in Priced
Right-Staged Home Sales
Family Room Before Family Room After

9. BEFORE & AFTER
Living Room Before Living Room After

10. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

12. Living Room

18. BEFORE & AFTER
Living Room Before Living Room After

21. BEFORE & AFTER
Living Room Before Living Room After

22. BEFORE & AFTER
Family Room Before Family Room After

23. SUMMARY
• Great listing tool.
• Distinct marketing advantage.
• 59% Less Time on Market.
• Buyers feel Staged homes are well maintained.
• Building inspectors view Staged homes as well cared for.
• Staged Homes Averaged 35.48 DOM