The document summarizes findings from Edelman's 13th annual trust survey conducted in Germany. Key points:
- Trust levels in Germany increased significantly from 2012, rising 16 points to a neutral score of 55. This follows a year of high distrust in 2012.
- Germany saw one of the biggest increases in trust levels compared to 2008, rising 19 points. Trust has rebounded from a low of 39 in 2012.
- The survey measured trust among the general population and an "informed public" of college-educated, high-income individuals who closely follow business and policy news. Trust levels were lower among the general population in Germany and globally.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
2013 Edelman Trust Barometer: Global Financial Services IndustryEdelman
Five years since the start of the global economic meltdown, financial services remains the least trusted sector worldwide, with just 46 percent of respondents identified as a “truster.” Although trust in the financial services industry has climbed back to pre-crisis levels, there is still a long path ahead.
Hong Kong Results: 2013 Edelman Trust Barometer Edelman
Presented by Alan Vandermolen in Hong Kong January 29, 2013. Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
2013 Edelman Trust Barometer: Global Financial Services IndustryEdelman
Five years since the start of the global economic meltdown, financial services remains the least trusted sector worldwide, with just 46 percent of respondents identified as a “truster.” Although trust in the financial services industry has climbed back to pre-crisis levels, there is still a long path ahead.
Hong Kong Results: 2013 Edelman Trust Barometer Edelman
Presented by Alan Vandermolen in Hong Kong January 29, 2013. Last year’s Trust barometer showed trust in business in Hong Kong was significantly lower than in most Asia-Pacific countries, but in line with global results. However, this year’s findings show a significant 13-point increase in the trust of businesses in Hong Kong, while global trust in business rose five percentage points, all among informed publics. This shift may indicate a stronger association of Hong Kong to Asia and that it is a steadily becoming more trusting market.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
Der Edelman „Capital Staffers Index 2011” wurde im Oktober 2011 zum dritten
Mal im Auftrag der Edelman Public Affairs Practice von dem Marktforschungsunternehmen StrategyOne durchgeführt. Befragt wurden 542 Parlamentsmitarbeiter und Entscheidungsvorbereiter in den nationalen
Parlamenten in Argentinien, Brasilien, China, Deutschland, Frankreich,
Großbritannien, Indien, Kanada, Mexiko, USA und der Europäischen Union.
Der Edelman Privacy Risk Index℠ ist eine globale Studie zum Thema Datensicherheit und Datenschutz. Für die Studie wurden die Angaben von 6.400 Datenschutz- und Datensicherheitsverantwortlichen in Unternehmen aus 29 Ländern von der unabhängigen Forschungseinrichtung Ponemon Institute ausgewertet.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
Der Edelman „Capital Staffers Index 2011” wurde im Oktober 2011 zum dritten
Mal im Auftrag der Edelman Public Affairs Practice von dem Marktforschungsunternehmen StrategyOne durchgeführt. Befragt wurden 542 Parlamentsmitarbeiter und Entscheidungsvorbereiter in den nationalen
Parlamenten in Argentinien, Brasilien, China, Deutschland, Frankreich,
Großbritannien, Indien, Kanada, Mexiko, USA und der Europäischen Union.
Der Edelman Privacy Risk Index℠ ist eine globale Studie zum Thema Datensicherheit und Datenschutz. Für die Studie wurden die Angaben von 6.400 Datenschutz- und Datensicherheitsverantwortlichen in Unternehmen aus 29 Ländern von der unabhängigen Forschungseinrichtung Ponemon Institute ausgewertet.
The 2011 “Capital Staffers Index” is the third annual survey of senior legislative staffers from countries around the world. This mixed-mode survey conducted online and via telephone among 542 staffers from Washington, D.C., Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia. It tracks many baseline public affairs metrics first established in our 2009 benchmark study. The survey has an overall margin of error of +/- 4.2% at the 95% level of confidence.
Edelman Stockholm presenterar de svenska siffrorna från den globala förtroendeundersökningen Edelman Trust Barometer 2012 på Nationalmuseum den 26 januari.
Edelmans Linda Waxin och Björn Edlund bjöd in till frukost för att tillsammans med analytiker från Handelshögskolan, Veckans Affärer, Dagens Medicin och Medievärlden diskutera: VAD DRIVER FÖRTROENDE?
Edelman Tust Barometer är en global, årlig undersökning som handlar om förtroende för företag, branscher och organisationer. Presentationen fokuserar på de färska svenska siffrorna.
Veja os resultados da 12a. edição do Estudo de Confiança Edelman - Trust Barometer, que avalia o nível de confiança dos brasileiros nas ONGs, governo, mídia e empresas.
Mais informações, entre em contato via edelmansignifica@edelmansignifica.com
Welcome to the Talent Attraction Barometer - a global research project measuring the demand-side of human capital.
Targeting global thought leaders, our mission is to understand the talent acquisition related needs, challenges, and opportunites of employers - how do employers attract, recruit, and retain top talent?
Edelman Trust Barometer 2016: Vertrauen in LebensmittelwirtschaftEdelman.ergo GmbH
Die Lebensmittelbranche ist nach der Technologieindustrie der Wirtschaftsbereich mit dem zweithöchsten Vertrauen in Deutschland. Das geht aus einer Sonderauswertung der globalen Vertrauensstudie Edelman Trust Barometer 2016 mit Fokus auf die Lebensmittelwirtschaft hervor.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
Privatanleger werden für ETF-Anbieter immer wichtiger. Dies geht aus dem ergo ETF Monitor 2014 hervor, einer Studie von ergo Kommunikation und finanzen.net. Der Umfrage zufolge ist die Beliebtheit von Exchange Traded Funds (ETFs) bei Privatanlegern gegenüber dem Vorjahr nochmals gestiegen. So nutzen 62 Prozent der befragten Anleger ETFs für ihre Geldanlage – 2013 waren es lediglich 48 Prozent.
ergo Umfrage zur Rolle der GKV-Reform bei gesetzlichen KrankenversicherungenEdelman.ergo GmbH
GKV-Reform: Härterer Wettbewerb, günstigere Tarife
Ab dem 1.9.2015 entfallen die einheitlichen Zusatzbeiträge von 0,9 Prozent für gesetzlich Versicherte. GKV können wieder selbst entscheiden, ob und in welcher Höhe sie Zusatzbeiträge erheben. Unsere Umfrage zum Thema ergibt: Kommunikationsverantwortliche rechnen damit, dass der Wettbewerb ausschließlich über Tarife stattfindet.
Liest Du oder likest Du nur noch? Wie erreichen Immobilienunternehmen ihre Zielgruppe und wo und wie müssen sie dafür vor allem in der digitalen Kommunikation nachlegen. Darum ging es beim ergo Immo-Talk im Rahmen der Expo Real.
Die Website ist für Fondsgesellschaften der entscheidende Informationskanal, wenn es darum geht, mit eigenen Medien Investoren zu erreichen. Dies ist das Ergebnis des ergo Fonds-Monitors 2014, bei dem ergo Kommunikation gemeinsam mit dem Portal finanzen.net rund 1.000 Anleger befragt hat.
Im Fokus des 8. Kommunikationstages des Bundesverbandes der Energie- und Wasserwirtschaft (BDEW) stand die Rolle der Bürgerbeteiligung in der Energiewendekommunikation. Hanne May, Energieexpertin bei ergo, hat zum Thema referiert. Ihr Fazit: "Akzeptanz für die Energiewende ist eine Daueraufgabe und lässt sich nur mit frühzeitiger Bürgerbeteiligung erreichen. Energiewendeprojekte bleiben jedoch immer Einzelfälle. Das große Erfolgsrezept für eine schnelle Umsetzung gibt es nicht.“
ergo ETF Monitor powered by finanzen.net - Ergebnisse 2013Edelman.ergo GmbH
Privatanleger haben nur einen geringen Anteil ihrer Depots in ETFs investiert. Doch ein relativ großer Prozentsatz der Anleger plant, diesen Anteil zu erhöhen. Dies ist das Ergebnis des im Jahr 2013 erstmals durchgeführten ETF Monitors von ergo Kommunikation - powered by finanzen.net. Befragt wurden mehr als 500 Privatanleger - vor allem aufgeklärte Selbstentscheider.
Folgen der Medienkrise für die Kommunikation in der FinanzbrancheEdelman.ergo GmbH
ergo Unternehmenskommunikation hat Kommunikationsverantwortliche von Investmentgesellschaften befragt: Wie verändert die andauernde Medienkrise ihren Kommunikationsmix? Welche Konsequenzen ziehen die Gesellschaften? Ein wichtiger Trend: Direkte Kommunikation mit Kunden wird stetig wichtiger.
Fachmedien sind der wichtigste Kanal für Immobilienprofis, wenn es Informationen oder neue Kontakte fürs eigene Geschäft geht. Soziale Netzwerke spielen noch eine untergeordnete Rolle, gewinnen aber an Bedeutung. Das geht aus einer Umfrage von ergo Kommunikation unter Immobilienprofis hervor.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
Innovation and the Earned Brand ist eine Markenstudie von der führeden globalen Communications Marketing Agentur Edelman und untersucht die Haltung von Konsumenten gegenüber Markeninnovationen. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von Online-Interviews im Zeitraum April und Mai 2015. Für die Markenstudie wurden jeweils 1.000 Personen in zehn Ländern (USA, Mexiko, Frankreich, Deutschland, Großbritannien, Brasilien, China, Japan, Indien und Australien) befragt. In New York und London wurden zudem Fokusgruppen mit 16 Millenials durchgefürt. 25 Millenials aus Brasilien, Großbritannien, Indien, China und USA führten zudem zwei Wochen lang ein mobiles Tagebuch.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Lebensmittel und Ernährung nehmen einen wichtigen Platz in unserem Alltag ein. Sie sind über die reine Notwendigkeit hinaus längst Ausdruck unseres Lebensstils geworden. Damit sind Ernährungskonzepte nicht nur der Aktualität wissenschaftlicher Erkenntnisse unterworfen, sondern auch stark von Lifestyle-Trends geprägt. Was ist neu im Jahr 2015? Unsere zehn ausgewählten Food-Trends geben darauf eine Antwort und zeigen, dass die Themen rund um Lebensmittel, Genuss und Ernährung von vielen unterschiedlichen Interessensgruppen gesteuert und beeinflusst werden.
Lebensmittel und Ernährung nehmen einen wichtigen Platz in unserem Alltag ein. Sie sind über die reine Notwendigkeit hinaus längst Ausdruck unseres Lebensstils geworden. Damit sind Ernährungskonzepte nicht nur der Aktualität wissenschaftlicher Erkenntnisse unterworfen, sondern auch stark von Lifestyle-Trends geprägt.
Was ist neu im Jahr 2015? Unsere zehn ausgewählten Food-Trends geben darauf eine Antwort und zeigen, dass die Themen rund um Lebensmittel, Genuss und Ernährung von vielen unterschiedlichen Interessensgruppen gesteuert und beeinflusst werden.
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
Die Konsumenten in Deutschland wünschen sich, dass ihnen von Marken mehr Wertschätzung entgegengebracht wird. Das ist das zentrale Ergebnis der zweiten Auflage der Markenstudie brandshare der PR-Agentur Edelman. Für die Studie wurden 15.000 Menschen in zwölf Ländern, darunter 1.010 in Deutschland, zu ihrer Beziehung zu Marken befragt. Neun von zehn Konsumenten wünschen sich eine wertschätzende Beziehung mit Marken – nur einer von zehn findet, dass er sich in einer solchen befindet. Laut der Studie erwarten 80 Prozent, dass ihnen Marken genau zuhören – nur 13 Prozent finden, dass Marken das aktuell tun. 58 Prozent findet es wichtig, dass Marken eine Mission haben und danach handeln – nur jeder Fünfte sieht das aktuell als gegeben an. Werden Konsumentenbedürfnisse erfüllt, belohnen Kunden Marken durch eine höhere Kaufbereitschaft oder Weiterempfehlungen.
Konstante Gewinne, hohe Innovationskraft, gute Produktqualität und treibende Kraft der deutschen Wirtschaft – das sind die Gründe dafür, dass Familienunternehmen ein sehr hohes Maß an Vertrauen entgegengebracht wird. Sieben von zehn Befragten halten diese Art von Unternehmen für am glaubwürdigsten. Das zeigen die Ergebnisse einer Sonderausgabe des Edelman Trust Barometers 2014.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. EDELMAN'S 13TH ANNUAL SURVEY, LARGEST GLOBAL EXPLORATION OF TRUST
INFORMED
ONLINE SURVEY
PUBLICS
IN 26 COUNTRIES
• 31,000+ respondents • 500 respondents in U.S. and
China & 200 in other countries
• 5 years in 20+ markets
• Ages 25-64
• 8 years in 10+ markets
• College-educated
GENERAL • In top 25% of household
POPULATION income per age group in each
country
• 1000 respondents per
country surveyed • Report significant media
consumption and engagement
• Ages 18+ in business news and public
policy
• 2 years of data
• 13 years of data
MARKET COMPARISONS
Developed: US, UK, France, Germany and Japan
Emerged: Brazil, Mexico, Russia, India and China Indicates Global Data
Indicates European Union Region Data
EU SELECT COUNTRIES:
UK, France, Germany, Italy, Spain, Netherlands, Indicates Germany Data
2 Sweden, Ireland, and Poland
3. EDELMAN TRUST BAROMETER IN RETROSPECT
2013 CRISIS OF LEADERSHIP
2012 THE FALL OF GOVERNMENT
2011 RISE OF AUTHORITY FIGURES
2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002 FALL OF THE CELEBRITY CEO
2001 RISING INFLUENCE OF NGOS
3
4. TRUST 2013
THE STATE OF TRUST
FINANCIAL AND BANKING INDUSTRY DEEP DIVE
CRISIS OF LEADERSHIP
THE PATH FORWARD
4
6. EDELMAN’S TRUST INDEX: AFTER A YEAR HIGH OF DISTRUST IN 2012,
SHIFT BACK TO NEUTRAL IN 2013
2011 2012 2013 Big Changes
from 2008
GLOBAL 55 GLOBAL 51 GLOBAL 57
Brazil 80 China 76 China 80
Germany +19
UAE 68 Singapore 76
UAE 78 China +18
Singapore 67 India 71 Canada +14
TRUSTERS
Indonesia 74
India 65 Mexico 68 India +11
China 73
Indonesia 63 Hong Kong 67
Netherlands 73 UAE 66
Mexico 63
Mexico 69 Netherlands 61 Malaysia 64
Singapore 67 Hong Kong 61 Canada 62
Argentina 62 Canada 58 Indonesia 62 Big Changes
India 56 Malaysia 57 U.S. 59 from 2012
Italy 56 Italy 56 Netherlands 59
Argentina 54 Brazil 55 Germany +16
Canada 55
Germany 55
NEUTRAL
South Korea 53 Australia 53 France +14
Brazil France 54 UK +12
Sweden 52 51
Sweden 54 US +10
Sweden 49
Japan 51 UK 53
U.S. 49
Australia 51 Italy 51
South Korea 44
Spain 51 Australia 50
Poland 44
France 50 Poland 48
U.K. 41
S. Korea 47
DISTRUSTERS
Poland 49 Ireland 41 Ireland 46
Germany 44 France 40 Argentina 45
U.S. 42 Germany 39 Spain 42
U.K. 40 Spain 37 Turkey 42
Russia 40 Japan 34 Japan 41
Ireland 39 Russia 32 Russia 36
6
Composite score is an average of a country’s trust in all four institutions. Informed Publics ages 25-64 in 20-country global total
7. LOWER TRUST AMONG GENERAL POPULATION THAN INFORMED PUBLICS
2013
GENERAL PUBLIC
2013
INFORMED PUBLIC
GLOBAL 48 GLOBAL 57
China 70 China 80
India 64 General Population is Singapore 76
TRUSTERS
9 points lower than India 71
UAE 63
Informed Publics
Singapore 63 Mexico 68
Indonesia 61 Hong Kong 67
Malaysia 61 UAE 66
Mexico 59 Malaysia 64
Largest Differences between
Hong Kong 54 Canada 62
NEUTRAL
Gen Pop & Informed Publics
Canada 52 Indonesia 62
Brazil 51 U.S. 59
Poland, US, Sweden: - 14 points
Netherlands 50 Netherlands 59
Argentina 48 Singapore, Ireland, Hong Kong, Brazil 55
U.S. 45 France: - 13 points Germany 55
Germany 44 France 54
UK 43 Sweden 54
S. Korea 43 UK 53
Italy 51
DISTRUSTERS
Turkey 43
France 41 Australia 50
Italy 40 Poland 48
Sweden 40 S. Korea 47
Australia 39 Ireland 46
Spain 37 Argentina 45
Japan 35 Spain 42
Poland 34 Turkey 42
Ireland 33 Japan 41
Russia 30 Russia 36
7
Composite score is an average of a country’s trust in all four institutions. General population and Informed Publics ages 25-64 in 26 country global total and across 26 countries
8. TRUST ON THE RISE ACROSS INSTITUTIONS, BUT WEAK INTENSITY PERSISTS
TRUST IN INSTITUTIONS - GLOBAL
TRUST A GREAT DEAL
Trust Total: 58%
Trust Total: 53%
Trust Total: 48%
Trust Total: 43%
GOVERNMENT 12% 16% 14% 17% BUSINESS
2012 2013 2012 2013
Trust Total: 63%
Trust Total: 57% Trust Total: 58%
Trust Total: 52%
19% 22%
17%
MEDIA 15%
NGOS
2012 2013 2012 2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics ages 25-64
8 in 20-country global total
9. TRUST IN INSTITUTIONS – GERMANY
TRUST A GREAT DEAL
Trust Total: 48% Trust Total: 48%
Trust Total: 34%
Trust Total: 33%
GOVERNMENT 5%
14%
4% 8%
BUSINESS
2012 2013 2012 2013
Trust Total: 64%
Trust Total: 61%
Trust Total: 48%
Trust Total: 42%
16%
MEDIA 9% 14% 8% NGOS
2012 2013 2012 2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics ages 25-64
9
10. MOST INSTITUTIONS SEE RETURN TO 2011 HIGHS;
GAP BETWEEN BUSINESS AND GOVERNMENT NEARLY AS WIDE AS IN 2007
TRUST IN INSTITUTIONS – INFORMED PUBLICS AGES 35-64 - GLOBAL
NGOs Media Business Government
80%
2007 2013
12 point gap 10 point gap between
between business & business &
70% government trust government trust
61%
60% 59%
57%
54% 54% 56%
53% 53%
52% 53% 55%
52% 49%
50% 51% 49% 47%
46%
48% 46% 47% 46%
44% 46%
45%
44%
40% 43%
Back to
40%
38% 2011 highs
30%
20%
2007 2008 2009 2010 2011 2012 2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
1 that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 35-64 in 18-country global total (excludes
0 Argentina, Australia, Hong Kong, Malaysia, Indonesia, Singapore, Turkey and UAE)
11. TRUST IN INSTITUTIONS – INFORMED PUBLICS AGES 35-64 – GERMANY
NGOs
80% Media
Business
Government
70%
65%
60% 60%
53% 53%
49%
50% 47% 46% 49%
51%
46%
46% 41%
39%
40% 38% 43%
33% 39% 35%
38% 32%
31% 35% 34%
30% 35%
31%
29%
27%
20% 24%
10%
2007 2008 2009 2010 2011 2012 2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 35-64
11
12. TRUST IN BUSINESS: DEVELOPED MARKETS VS. EMERGING MARKETS VS. GERMANY
80%
Developed Emerging Germany
70% 70%
67%
64%
63% 65% 62%
60%
52% 55%
50%
48% 49% 48%
47% 39%
40% 42%
40%
34% 34%
30% 34%
20%
10%
2008 2009 2010 2011 2012 2013
Q11-14. [Trust in Business] [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point
scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in Developed
12 (includes US, UK, Germany, Japan, France) vs. Emerging Markets (includes Mexico, China, Brazil, Russia, India)
13. TRUST IN GOVERNMENT: DEVELOPED MARKETS VS. EMERGING MARKETS VS. GERMANY
80%
Developed Emerging Germany
70%
60%
60%
56%
50%
50% 45% 47% 44% 48%
43% 47%
43%
40%
36% 42%
37% 34%
36%
30% 33%
33%
26%
20%
10%
2008 2009 2010 2011 2012 2013
Q11-14. [Trust in Government] [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in Developed (includes US,
13 UK, Germany, Japan, France) vs. Emerging Markets (includes Mexico, China, Brazil, Russia, India)
14. BUSINESS TRUSTED MORE THAN GOVERNMENT IN
16 OF 26 MARKETS SURVEYED
TRUST IN BUSINESS VS. GOVERNMENT
Trust in Government
62% of markets surveyed have
Business
trust score below 50%
Government
Trust in Business
35% of markets surveyed have
GAP BETWEEN BUSINESS & GOVERNMENT GROWING trust score below 50%
Globally, largest gap since 2007*
82% 81% 82% 81%
77%
74% 73% 74%
64% 63% 65% 65%
62% 62% 63%
59% 60% 61% 60%
57%
56% 56% 56% 58% 58% 58%
52% 53%
50%
49% 47% 47% 47% 48% 48%48% 49%
44% 44% 44% 44%
41% 43%
40% 40%
35%
33% 32% 32% 31%
30% 29%
19% 20%
Q11-14. [Business in General and Government in General] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 26-country
14 global total and across 26 countries
15. TRUST IN BUSINESS VS. GOVERNMENT – HEAT MAP
TRUST BUSINESS OVER
GOVERNMENT RUSSIA
IRELAND
+11 POINTS
+12 POINTS
TRUST GOVERNMENT
OVER BUSINESS POLAND
+26 POINTS
SPAIN
+24 POINTS
ITALY
BRAZIL +21 POINTS
+31 POINTS
MEXICO
+41 POINTS SOUTH KOREA
+13 POINTS
JAPAN
+20 POINTS
INDONESIA
ARGENTINA +27 POINTS
INDIA
+30 POINTS +24 POINTS
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
15 that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in Mexico, Brazil, Argentina, Spain, Ireland,
Russia, Poland, Italy, South Korea, India, Japan and Indonesia
16. CORRUPTION/FRAUD IS A KEY REASON FOR DISTRUST IN BUSINESS AND GOVERNMENT,
INCOMPETENCE IS A LEADING FACTOR FOR GOVERNMENT
REASONS FOR DECREASED BUSINESS AND GOVERNMENT TRUST - GLOBAL
(AMONG THOSE WHO REPORTED TRUSTING BUSINESS OR GOVERNMENT LESS OVER THE PAST YEAR)
REASONS FOR TRUSTING REASONS FOR TRUSTING
BUSINESS LESS GOVERNMENT LESS
CORRUPTION OR FRAUD 27% CORRUPTION OR FRAUD 33%
50% 50%
WRONG INCENTIVES DRIVING BUSINESS
DECISIONS
23% WRONG INCENTIVES DRIVING POLICIES 17%
POOR PERFORMANCE/ INCOMPETENCE 16% POOR PERFORMANCE/ INCOMPETENCE 31%
TRANSPARENCY ISSUES 16% TRANSPARENCY ISSUES 11%
LACK OF REGULATION OR CONTROL 16% LACK OF REGULATION OR CONTROL 6%
Q22. [ASK IF TRUST GOVERNMENT LESS IN Q18] Which of the following is the main reason why your trust in government decreased over the last year?; Q24. [ASK IF TRUST BUSINESS
16 LESS IN Q20] Which of the following is the main reason why your trust in business decreased over the last year? General Population in 26-country global total
17. MAIN REASONS FOR DECREASED BUSINESS AND GOVERNMENT TRUST – GERMANY
(AMONG THOSE WHO REPORTED TRUSTING BUSINESS OR GOVERNMENT LESS OVER THE PAST YEAR)
REASONS FOR TRUSTING REASONS FOR TRUSTING
BUSINESS LESS GOVERNMENT LESS
WRONG INCENTIVES DRIVING BUSINESS
DECISIONS
29% WRONG INCENTIVES DRIVING POLICIES 29%
55% 44%
CORRUPTION OR FRAUD 26% CORRUPTION OR FRAUD 15%
POOR PERFORMANCE/ INCOMPETENCE 18% POOR PERFORMANCE/ INCOMPETENCE 37%
TRANSPARENCY ISSUES 12% TRANSPARENCY ISSUES 11%
LACK OF REGULATION OR CONTROL 12% LACK OF REGULATION OR CONTROL 8%
Q22. [ASK IF TRUST GOVERNMENT LESS IN Q18] Which of the following is the main reason why your trust in government decreased over the last year?; Q24. [ASK IF TRUST BUSINESS
17 LESS IN Q20] Which of the following is the main reason why your trust in business decreased over the last year? General Population
18. SLIGHT UPTICKS IN MANY SCORES, FINANCIAL SERVICES AND BANKS REMAIN
LEAST TRUSTED
TRUST IN INDUSTRIES – GLOBAL
Technology #1 in all
2012 2013
markets surveyed*
Technology 79% Technology 77%
Automotive 66% Automotive 69%
Food and beverage 64% Food and beverage 66%
Consumer packaged Consumer packaged
goods 62% 65%
goods
Telecommunications 60% Telecommunications 62%
2013: Top 3 in Developed Markets
Brewing and spirits 59% Brewing and spirits 62% #1 Technology
#2 Automotive
Pharmaceuticals 56% Energy 59% #2 Brewing & Spirits
Energy 53% Pharmaceuticals 58%
2013: Top 3 in Emerging Markets
Media 51% Media 53% #1 Technology
#2 Automotive
Banks 47% Banks 50% #3 Consumer Packaged Goods
#3 Energy
Financial services 45% Financial services 50%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed publics ages 25-64 in 20 -country global total (excludes
18 Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE) (only industries tracked from 2012 to 2013 included in analysis)
19. TRUST IN INDUSTRIES – GERMANY
2012 2013
Technology 64% Technology 71%
Automotive 55% Automotive 62%
Telecommunications 47% Telecommunications 56%
Food and beverage 43% Media 55%
Media 41% Food and beverage 55%
Brewing and spirits 39% Brewing and spirits 52%
Consumer packaged Consumer packaged
36% 50%
goods goods
Pharmaceuticals 34% Pharmaceuticals 42%
Energy 24% Energy 38%
Banks 19% Financial services 29%
Financial services 14% Banks 26%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed publics ages 25-64 (only industries tracked from 2012
19 to 2013 shown)
20. CANADA, GERMANY, SWEDEN HEADQUARTERED COMPANIES MOST TRUSTED –
EMERGING MARKETS STILL LAG
MOST TRUSTED NATIONAL IDENTITY FOR COMPANIES - GLOBAL
76% 75% 74% 74%
70% 68% 68%
65%
61%
50% 48%
46%
41%
36% 35% 34%
31%
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
20 headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust
them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64 in 26-country global total
21. DEVELOPED COUNTRY HQS ARE GLOBALLY ACCEPTED, WHILE EMERGING
HQS HAVE HIGH TRUST DISCOUNT IN DEVELOPED MARKETS
DEVELOPED VS. EMERGING TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
Global trust in companies headquartered in Germany, Developed
Sweden, Canada and China has remained stable since 2008* Emerging
Germany
82% 80%
75% 78% 76% 74%
72% 73%
69%
58% 60%
50%
36%
29%
24%
19% 20%
17%
Germany HQs Sweden HQs Canada HQs China HQs India HQs Brazil HQs
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust
them a great deal”. (Top 4 box – Trust) in Developed (includes US, UK, Germany, Japan, France) vs. Emerging Markets (includes Mexico, China, Brazil, Russia, India)
21 *Data used includes Informed Publics ages 35-64 only in 18-country global total
22. CULTURAL DIVIDE: SMALL BUSINESS TRUSTED MOST IN WEST;
WHILE BIG BUSINESSES ON TOP IN EMERGING ECONOMIES
TRUST IN DIFFERENT TYPES OF BUSINESSES
SMALL BUSINESSES
BIG BUSINESSES
89%
86%
79% 78%
76%
73%
70% 70%
65%
62%
53% 55% 55%
48%
GLOBAL DEVELOPED EMERGING US UK CHINA UAE
Q15-17. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one means that you
“do not trust them at all” and nine means that you “trust them a great deal”. {Small Businesses or Companies; Big Businesses or Companies) (Top 4 Box, Trust) Informed Publics
22 ages 25-64 in 26-country global total, Developed Markets (includes US, UK, Germany, Japan, France), Emerging Markets (includes Mexico, China, Brazil, Russia, India), US, UK, China,
UAE
23. TRUST IN SMALL BUSINESS VS. BIG BUSINESS
SMALL BUSINESSES
BIG BUSINESSES
79%
76% 76%
72%
70% 70%
62%
53%
51% 51%
GLOBAL DEVELOPED EMERGING EU GERMANY
Q15-17. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one means that you
“do not trust them at all” and nine means that you “trust them a great deal”. {Small Businesses or Companies; Big Businesses or Companies) (Top 4 Box, Trust) Informed Publics
23 ages 25-64 in 26-country global total, Developed Markets (includes US, UK, Germany, Japan, France), Emerging Markets (includes Mexico, China, Brazil, Russia, India)
24. NGOS REMAIN MOST TRUSTED INSTITUTION;
FOUR OUT OF FIVE MARKETS WITH HIGHEST TRUST IN APAC REGION
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS)
2008 67% of markets surveyed
have a trust score above 50% 2012
2008 China:
48% 2013 88% of markets surveyed 2013
83% 81%
have a trust score above 50%
78% 79%
76% 76%
75% 73% 75% 74%
70% 70% 69% 69% 67%
68% 66% 66% 67% 66% 66%
67%
64% 65%
63% 64% 64% 63% 63% 62% 61%
60% 59%
58% 58% 59%
55% 57% 56% 55%
53% 54%
51% 53%
48% 49% 51%
50% 46%
41% 40%
37%
30%
28%
N/A
Q11-14. [NGOs TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina,
Hong Kong, Malaysia, Singapore, Turkey and UAE) and across 26 countries
24
25. STEADY GROWTH IN TRUST IN MEDIA OVER TIME;
RESULT OF DIVERSIFICATION OF OPTIONS AND STRONG COVERAGE OF SCANDALS
TRUST IN MEDIA
2008 50% of markets surveyed have a 2012
trust score 50% or above
2013
2013 62% of markets surveyed have a
81% trust score 50% or above
79% 79% 80%
77%
70% 70%
65% 68% 66%
65% 65% 66%
61% 61% 61% 60% 61% 61%
57% 59% 57% 57%
54% 54%
52%
51% 50%
50% 50% 49% 47% 47%
49% 48%
47% 47%
45% 46% 45% 45% 45% 43% 43%
42% 41% 42%
37% 38% 38%
35% 36%
33%
26%
N/A
Q11-14. [Media in General TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes
Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE) and across 26 countries
25
26. MAINSTREAM MEDIA REIGNS IN DEVELOPED MARKETS,
EQUIVALENCE AMONG SOURCES IN EMERGING MARKETS
TRUST IN TYPES OF MEDIA SOURCES FOR GENERAL NEWS AND INFORMATION
Global Developed Emerging EU Germany
71%
65% 63%
58% 58% 56% 58%
51% 54% 52%
47% 50% 47%
43% 41% 40%
34%
32% 33% 31% 31% 28% 30% 32%
26%
TRADITIONAL MEDIA ONLINE SEARCH ENGINES HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
GLOBAL AGE BREAKDOWN
18-29 30-44 45-64 65+
61% 61% 60%
59% 56% 56%
54%
49% 49% 48% 47% 45% 44% 43%
40% 37%
37%
29% 31%
29%
TRADITIONAL MEDIA ONLINE SEARCH HYBRID MEDIA SOCIAL MEDIA OWNED MEDIA
ENGINES
Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one
26 means that you "do not trust it at all" and nine means that you "trust it a great deal". General Population in 26-country global total, Developed (US, UK, France, Germany and Japan) vs.
Emerging Markets (Brazil, Mexico, Russia, India and China); Age breakdown for general population in 26-country global total
27. SKEPTICISM AND DISPERSION REQUIRES REPETITION
MAJORITY NEEDS TO HEAR COMPANY INFORMATION 3-5 TIMES TO BELIEVE MESSAGES
12% 4% ONCE (1)
TEN OR MORE TIMES (10+)
14% TWICE (2)
6%
SIX TO NINE TIMES (6-9)
35% THREE TIMES (3)
29%
FOUR OR FIVE TIMES (4-5)
64% THREE TO FIVE TIMES
Q165. [TRACKING] Think about everything you see or hear every day about companies, whether it is positive or negative. How many times in general do you need to be
27 exposed to something about a specific company to believe that the information is likely to be true? (Provide Space to Insert Number) Informed Publics Ages 25-64 in 26-
country global total (excludes Don’t Know Responses)
29. SEVERE DROPS IN TRUST IN BANKS OVER FIVE YEARS, 2/3 OF MARKETS NOW
BELOW 50% TRUST LEVEL
TRUST IN BANKS – INFORMED PUBLICS AGES 35-64
2008
2013 US Trust in Banking Industry has doubled
over past two years, from 25% (2011) to
+ 11 50% (2013) among Informed Publics 25-64.
83% 83%
80%
72% 71% -13 -20
69%
67% -19
63%
-11 61%
59%
60%
59% -25
56% 54% 56%
53%
52% -13
50% 49% 49% 49% 51%
47%
-25 -26
45% 47%
44% -19 45%
38%
42% -24
35% 35%
32% 31% 31%
26%
23% 22%
19%
11%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
29 one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed publics ages 35-64 in 18-country global total
and across 18 markets
30. BANKS PERFORMANCE REPORT CARD 50%+ =
SCORING 40-49% = O
RELATIONSHIP BETWEEN TRUST AND PERFORMANCE KEY
<40% = X
Rating of Banks’ Performance in each of Developed Emerging US UK Canada Australia China
the following (Total Excellent/Good)
Lending to small businesses X O X X O X
Providing home mortgage loans X O X X O
Offering reasonable credit cards X O X X O X
Trading and investing in government debt X O X X X X
Ensuring the privacy & security of
customers' personal information O X
Overseeing initial public offerings for
companies X X X X X X O
Trust in Banking Industry 42% 69% 50% 29% 59% 40% 80%
30 Q151-156. Now, thinking more specifically about different actions banks can take, how would you rate banks’ or the banking industry’s performance in carrying out each of the following actions?
Informed Publics ages 25-64 in 26-country global total and across 26 countries (Total Excellent/Good) in Develop markets, Emerging markets, US, UK, Canada, Australia and China
31. BANKS PERFORMANCE REPORT CARD 50%+ =
SCORING 40-49% = O
RELATIONSHIP BETWEEN TRUST AND PERFORMANCE KEY
<40% = X
Rating of Banks’ Performance in each of the Developed Emerging EU APAC LATAM
following (Total Excellent/Good)
Lending to small businesses X O X X X
Providing home mortgage loans X O X O X
Offering reasonable credit cards X O X O O
Trading and investing in government debt X O X O X
Ensuring the privacy & security of customers'
personal information O O O O
Overseeing initial public offerings for companies X X X X X
Trust in Banking Industry 42% 69% 31% 72% 52%
Q151-156. Now, thinking more specifically about different actions banks can take, how would you rate banks’ or the banking industry’s performance in carrying out each of the following actions?
31 (Total Excellent/Good) Q43-60. [ Banking TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-
point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in Develop markets,
Emerging markets, EU, APAC, and Latin America
32. BANKS PERFORMANCE REPORT CARD 50%+ =
SCORING 40-49% = O
RELATIONSHIP BETWEEN TRUST AND PERFORMANCE KEY
<40% = X
Rating of Banks’ Performance Nether-
in each of the following (Total UK Germany France Italy Spain Ireland Poland Sweden Russia Turkey
lands
Excellent/Good)
Lending to small businesses X X X X X X X X X X O
Providing home mortgage loans X X X X X X X X O X O
Offering reasonable credit cards X X O X X X O X X X X
Trading and investing in government
debt X X X X X X X X X X X
Ensuring the privacy & security of
customers' personal information X O X X X O X O
Overseeing initial public offerings for
companies X X X X X X X X X X
Trust in Banking Industry 29% 26% 34% 32% 22% 15% 31% 47% 41% 47% 35%
Q151-156. Now, thinking more specifically about different actions banks can take, how would you rate banks’ or the banking industry’s performance in carrying out each of the following actions?
32 (Total Excellent/Good) Q43-60. [Banking TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-
point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in UK, Germany, France,
Italy, Spain, Ireland, Netherlands, Poland, Sweden, Russia, and Turkey
33. TRUST DEFICIT IN BANKS LINKED TO CULTURE
WHAT DO YOU THINK IS THE BIGGEST CAUSE OF THESE SCANDALS? – GLOBAL
(ASKED OF RESPONDENTS WHO ARE FAMILIAR WITH BANKING/FINANCIAL SERVICES SCANDALS OVER PAST YEAR – 56% GLOBALLY)
LACK OF REGULATION
CORPORATE CULTURE DRIVEN BY
COMPENSATION/BONUSES
20% 23%
59% of causes of scandals
13% are internal and within
BANKS ARE TOO LARGE business’ control
6% 25%
CHANGES IN THE ECONOMY 11%
CORPORATE
CORRUPTION
CONFLICTS OF INTEREST
Q160. How familiar are you with the banking/ financial services scandals that took place over the past year, specifically at Barclays, J.P. Morgan and Standard Chartered? ; Q161. [ASK IF FAMILIAR
33 WITH BANKING/FINANCIAL SERVICES SCANDALS OVER PAST YEAR(Q160=VERY/SOMEWHAT FAMILIAR)] Based on the information you have read, seen or heard about the banking/ financial
services scandals, specifically those at Barclays, J.P. Morgan and Standard Chartered, what do you think is the BIGGEST cause of these scandals? Informed Publics ages 25-64 in 26-country global
total
34. WHAT DO YOU THINK IS THE BIGGEST CAUSE OF THESE SCANDALS? – GERMANY
(ASKED OF RESPONDENTS WHO ARE FAMILIAR WITH BANKING/FINANCIAL SERVICES SCANDALS OVER PAST YEAR)
LACK OF REGULATION
CORPORATE CULTURE DRIVEN BY
COMPENSATION/BONUSES
24%
59% of causes of
42%
scandals are
internal and
BANKS ARE TOO LARGE 12% within business’
control
3%
7% 10%
CHANGES IN THE ECONOMY
CORPORATE
CONFLICTS OF INTEREST CORRUPTION
34 Q161. [ASK IF FAMILIAR WITH BANKING SCANDALS (Q160=VERY/SOMEWHAT FAMILIAR)] Based on the information you have read, seen or heard about the banking/ financial services scandals,
specifically those at Barclays, J.P. Morgan and Standard Chartered, what do you think is the BIGGEST cause of these scandals?
35. GLOBALLY, 63% SAY BANKING AND FINANCIAL SERVICES BEHAVIORS
ARE COMMON ACROSS ALL BUSINESS
“Make no mistake, for UBS traders the manipulation
of Libor was about getting rich,”
“As one broker told a UBS derivatives trader: „Mate
yur getting bloody good at this libor game ...think of
me when yur on yur yacht in monaco won‟t yu‟”
Q163. Based on your general knowledge of the global banking and financial crisis and events which occurred this year, do you believe that the behaviors and actions exhibited
35 are unique to the banking and financial services industry or are these behaviors and actions common in business, regardless of industry? Informed Publics 25-64 in 26-country
global total and across 26 countries
37. TRUSTED SOURCES ARE EXPERTS AND PEERS
CREDIBLE SPOKESPEOPLE – GLOBAL
2012 2013
Academic or expert 68% Academic or expert 69%
Technical expert in the company 66% Technical expert in the
67%
company
A person like yourself 65% A person like yourself 61%
Regular employee 50% Financial or industry
51%
analyst
NGO representative 50% NGO representative 51%
Financial or industry analyst 46%
Regular employee 50%
CEO 38%
CEO 43%
Government official or regulator 29% Government official or
36%
regulator
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics
37 ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE) (only spokespeople tracked from 2012 to 2013 included)
38. CREDIBLE SPOKESPEOPLE
2013
2012 2013
Academic or expert 68% Academic or expert 69% 61%
Technical expert in the Technical expert in the 53%
66% 67%
company company
A person like yourself 65% A person like yourself 61% 66%
Regular employee 50% Financial or industry analyst 51% 31%
NGO representative 50%
NGO representative 51% 54%
Financial or industry analyst 46%
Regular employee 50% 43%
CEO 38%
CEO 43% 28%
Government official or
29%
regulator Government official or regulator 27%
36%
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible) Informed publics
38 ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore, Turkey and UAE)