The 2011 “Capital Staffers Index” is the third annual survey of senior legislative staffers from countries around the world. This mixed-mode survey conducted online and via telephone among 542 staffers from Washington, D.C., Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia. It tracks many baseline public affairs metrics first established in our 2009 benchmark study. The survey has an overall margin of error of +/- 4.2% at the 95% level of confidence.
The Capital Staffers Index is a study developed by Edelman that evaluates the perceived value of different communication strategies and tools to connect legislators with both their constituents and interest groups. It determines credibility and trust associated with social media and compares the influence of the Internet in policy shaping.
Increasing Social Media ROI Using Gladwell's Tipping Point FrameworkColleen Carrington
Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!
The Current Stateof Public Consultation In The Public Sector Survey Report25t...CharlesPearsonSlideShare
Increased importance of public consultation and a discernible move towards online methods.
A recent survey has shown that those working in public engagement and consultation roles within the public sector believe that their work is becoming progressively more important to the organisations they work for. Having to achieve more with less, they are increasingly turning to online approaches.
Nick Black, VP Concerto Marketing Group, discusses latest findings of research regarding what drives online teen behavior
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
The Capital Staffers Index is a study developed by Edelman that evaluates the perceived value of different communication strategies and tools to connect legislators with both their constituents and interest groups. It determines credibility and trust associated with social media and compares the influence of the Internet in policy shaping.
Increasing Social Media ROI Using Gladwell's Tipping Point FrameworkColleen Carrington
Inspired by some of the brightest thought-leaders in social media, this deck explores how to increase social media ROI using Gladwell's tipping point framework: the right people, a sticky idea, the right context. It is designed for on-line viewing without having to be presented in person. Enjoy!
The Current Stateof Public Consultation In The Public Sector Survey Report25t...CharlesPearsonSlideShare
Increased importance of public consultation and a discernible move towards online methods.
A recent survey has shown that those working in public engagement and consultation roles within the public sector believe that their work is becoming progressively more important to the organisations they work for. Having to achieve more with less, they are increasingly turning to online approaches.
Nick Black, VP Concerto Marketing Group, discusses latest findings of research regarding what drives online teen behavior
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
Der Edelman „Capital Staffers Index 2011” wurde im Oktober 2011 zum dritten
Mal im Auftrag der Edelman Public Affairs Practice von dem Marktforschungsunternehmen StrategyOne durchgeführt. Befragt wurden 542 Parlamentsmitarbeiter und Entscheidungsvorbereiter in den nationalen
Parlamenten in Argentinien, Brasilien, China, Deutschland, Frankreich,
Großbritannien, Indien, Kanada, Mexiko, USA und der Europäischen Union.
Customer Experience Management: Issues and Business Impact of Online Transact...Tealeaf, an IBM Company
Presented as part of the POST Magazine Ebusiness Strategies roundtable conference in London, an event specifically for the Insurance industry.
Discover the massive business impact of online transaction issues, the most common website problems, and how your customers are reacting... using a more expensive channel, abandoning to a competitor and worse, now sharing their poor online experience virally. Understand how online visibility by Tealeaf can increase conversion and drive revenue
Interactive White Paper Webcast: Increase content marketing effectivenessAlinean, Inc.
White papers remain the most important content to help buyers make purchase decisions – helping buyers to understand opportunities, understand solution options and understand the competitive differences of your solution vs. others.
However, in today's world of information overload, white paper download rates have declined, and your investment in traditional white paper marketing campaigns is not as effective as it used to be.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Der Edelman „Capital Staffers Index 2011” wurde im Oktober 2011 zum dritten
Mal im Auftrag der Edelman Public Affairs Practice von dem Marktforschungsunternehmen StrategyOne durchgeführt. Befragt wurden 542 Parlamentsmitarbeiter und Entscheidungsvorbereiter in den nationalen
Parlamenten in Argentinien, Brasilien, China, Deutschland, Frankreich,
Großbritannien, Indien, Kanada, Mexiko, USA und der Europäischen Union.
Customer Experience Management: Issues and Business Impact of Online Transact...Tealeaf, an IBM Company
Presented as part of the POST Magazine Ebusiness Strategies roundtable conference in London, an event specifically for the Insurance industry.
Discover the massive business impact of online transaction issues, the most common website problems, and how your customers are reacting... using a more expensive channel, abandoning to a competitor and worse, now sharing their poor online experience virally. Understand how online visibility by Tealeaf can increase conversion and drive revenue
Interactive White Paper Webcast: Increase content marketing effectivenessAlinean, Inc.
White papers remain the most important content to help buyers make purchase decisions – helping buyers to understand opportunities, understand solution options and understand the competitive differences of your solution vs. others.
However, in today's world of information overload, white paper download rates have declined, and your investment in traditional white paper marketing campaigns is not as effective as it used to be.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Standardizaton In Public Relations Measurement And Evaluationdmichaelson
Drs. Michaelson and Stacks have produced a unique classic that reflects the combined talents of two of the world’s leading experts on methodological approaches to research, measurement and evaluation in public relations and communication. There used to be a time when most public relations measurement focused mainly upon communication outputs. That’s changing today as people begin to realize that just because the an output message appeared in print, broadcast or on the web doesn’t necessarily mean that anybody read, listened to or watched the message much less took action because of it. Coupled with this move from outputs to outcomes based measurement comes the need for standards in the public relations research, measurement and evaluation industry. This article points out that most of the attempts to develop such standards remain primitive and probably are misunderstood by a significant number of public relations practitioners and academics, as well as the measurement community itself.
Stay Relevant: Map Your Interactive White Papers to the Buyer's JourneyAlinean, Inc.
The basic white paper is still one of the most important pieces of marketing content used and trusted as the key buying decision tool by over 60% of IT buyers (SiriusDecisions 2010).
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Case Study: How to Use Social Media to Engage with Physicians Online
Presented by: Louise Clemens, VP, Business Development, Within3
Louise Clemens, VP, Business Development at Within3 will present a case study illustrating how life science organizations are using social media to build online communities that engage their physician audiences. The talk will demonstrate what works, what drives interactions, how to measure for success, what regulatory guidelines to consider and how to get started.
www.bdionline.com
Similar to Global Deck: 2011 Capital Staffers Index (20)
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. Research methodology and
objectives
StrategyOne surveyed 542 senior
staff members from key capitals
This survey tests the perceived value of various communication
strategies as tools for policymakers to connect with local residents and
communities; determines the credibility and trust associated with
around the world from September
social media networks; and compares the Internet’s influence on
26 to October 31, 2011. policymakers internationally.
London, UK Parliament 91
Brussels. BE Parliament 51
Paris, FR Assembly 50
Berlin, DE Bundestag 50
Washington, DC Congress 50
Ottawa, CA Parliament 25 New Delhi, IN Parliament 55
Mexico City, MX Congress 50 Beijing, CN Congress 20
Buenos Aires, AR Congress 50
The overall margin of
error is +4.2% in 95 Brasilia, BR Congress 50
out of 100 cases.
2
3. From Policy Issue to Policy Priority
“It’s the Economy Stupid” & “All Politics is Local”
95% 95%
86% 84% 77%
How important are each of the following in turning a policy issue into a policy priority for you?
3
4. Outside research and briefing
overviews play an important role
when staffers meet with lobbyists
academic NGO one page editorials industry polls ads blogs
whitepapers Research briefings groups
When you meet with lobbyists, which THREE of the following things do you pay the most attention to?
4
5. Making Life Easier
Evidence-based analysis is important
Present clear analysis with evidence 23%
Top Two
Factors Be focused on message 20%
Fact
Supported Know the issue 11%
Messaging
Don’t be overwhelming/fewer e-mails 7%
Better communication 6%
Use more technology 4%
Better cooperation 4%
Personal contact 3%
Local support 2%
Schedule meetings in advance 1%
What is the ONE thing that advocacy groups or lobbyists could do that would do the MOST to make YOUR job easier?
(Open ended)
5
6. Campaign “Fail Factors”
Small &
narrow Weak media
coalition relations
8% Narrow 8%
corporate
interests
Poorly
Poor 11% executed
spokesman advertising
11% 7%
No
Limited studies
support that
support
12% goals
Poorly
Poor 4%
message
designed
strategy
14% 23% Weak team
2%
Which ONE of these is typically the reason why a public affairs campaign fails?
6
7. Advocacy is Personal
voter community constituent emails local social online
letters leader letters office visits editorials media petitions
When hearing from local advocacy groups, which of the following things help that group’s
cause, and which of the following hurt that group’s cause? 7
8. Effectiveness of reaching members through social
networks and Twitter is growing, rapidly
approaching more traditional modes that maintain
Reaching Members
their lead Change
2009 2010 2011
% Total Effective from 2009*
In-person visits with constituents N/A N/A 94% --
Constituent-sent e-mails 87% 92% 85% -2
Telephone calls 85% 83% 83% -2
Written letters 90% 88% 81% -9
Through a member’s website N/A 72% 79% +7
Newspaper columns N/A N/A 72% --
In-person visits with a professional lobbyist N/A N/A 70% --
Television appearances N/A N/A 70% --
Through a trade association N/A N/A 64% --
Press releases N/A N/A 62% --
Radio appearances N/A N/A 62% --
Through a member’s Facebook, Orkut or other social network profile 22% 37% 54% +32
Op-eds N/A N/A 54% --
Television advertising N/A N/A 47% --
Print advertising N/A N/A 45% --
Mobile interaction through applications or text messages N/A 32% 44% +12
Through Twitter 7% 15% 41% +34
Radio advertising N/A N/A 40% --
Comments posted on YouTube N/A 14% 30% --
Traditional Channel Digital Communication Paid Media
*2010 for Through a member’s website and Mobile interaction through applications or text messages
When constituents contact your member, how effective are each of the following modes of contact? 8
9. The internet is a driver in
informing and shaping policy
issues
Educated Energized
Learned about a public Changed your position
policy issue for the first on a policy issue, based
time online (globally)
60% on something you read
online (globally)
67%
YES NO
54% 81%
in 2009 40% in 2009 33%
46% NO 19% YES
in 2009 in 2009
In the last 30 days, have you: 9
10. Globally, the effectiveness of Twitter and
social networks are experiencing the most
significant growth
When constituents contact your member, how effective are each of the following modes of contact? 10
11. Current Member use of Facebook and
Twitter is already outpacing last year’s
forecast for three-year growth
+8
+8
Thinking about several different technologies, please indicate whether or not your Member was using them to
communicate with constituents on key issues 3 years ago, is using them now, and will be using them 3 years from now. 11
12. Twitter’s ability to provide news
and politics is a large factor
motivating who staffers choose
to follow
The focus on
members of the
media highlights a
need for focus on
direct media
relations
If you use Twitter, please select each of the types of people YOU follow on Twitter? 12
13. A majority of staffers use Twitter as an
issues and news first alert system
Twitter Use by Country There is a clear
(60% Overall) desire to
influence the
Canada
Mexico
96%
88%
flow of
information:
53%
Do not use Twi er 6%
US 84% using Twitter to Listening
receive news to issues
Argentina 66%
quickly and call 6%
UK 66%
attention to 14% Shaping
China 65% issues bypasses Receiving debate
Brazil 58% traditional news news 4%
sources and quickly 16% Receiving
EU 47% Calling unfiltered
allows staffers a en on to
India 47% to act as a 2% informa on
issues Talking to
France 32% source of cons tuents
Germany 30% information
themselves.
Thinking just about Twitter, which ONE of the following do you feel is the biggest benefit you get
from using Twitter? 13
14. Designing the Perfect Campaign
Make it relevant Tell a Compelling Story Take the issue online
National Economics/Local Impact Master Narrative Search optimization
Analysis and research Statistics Compelling content
White Papers Anecdotes Tweets & blogs
Concise, impactful supporting content
Personalize Your Outreach Supplement Traditional with Digital
Grassroots/Advocacy Government relations
Constituent letters/e-mails Media relations
Member outreach days Twitter/Facebook
Business/Community leader testimonials Social media/blogs/websites
14
17. Summary of United States
Effectiveness of Inbound
2009 2011 Change Top Twitter
Digital Communication
% Follow on Twitter
Members of the media 48%
% Total Effective
Constituent-sent e-mails 84% 78% -6
Political professionals 48%
Through a member’s website n/a 74% --
Bloggers 40%
Through Twitter 16% 40% +24 Legislative Colleagues 38%
Through a member’s Facebook, Orkut Federal Government Entities 38%
40% 38% -2
or other social network profile
Local Interest Groups 33%
Comments posted on YouTube n/a 30% --
Constituents 31%
Mobile interaction through
n/a 26% -- Community Organizations 26%
applications or text messages
Members’ Digital Usage
Top 3 Twitter Benefits
18. Summary of United Kingdom
Effectiveness of Inbound
2009 2011 Change Top Twitter
Digital Communication
% Follow on Twitter
Members of the media 83%
% Total Effective
Constituent-sent e-mails 94% 97% +3
Political professionals 75%
Through a member’s website n/a 89% --
Bloggers 73%
Through a member’s Facebook, Orkut
15% 41% +26 Local Interest Groups 60%
or other social network profile
Through Twitter 9% 34% +25 Federal Government Entities 53%
Mobile interaction through Community Organizations 53%
n/a 23% --
applications or text messages Legislative Colleagues 47%
Comments posted on YouTube n/a 12% -- Constituents 28%
Members’ Digital Usage
Top 3 Twitter Benefits
19. Summary of Brussels (European Union)
Effectiveness of Inbound
2009 2011 Change Top Twitter
Digital Communication
% Follow on Twitter
Members of the media 71%
% Total Effective
Constituent-sent e-mails 82% 84% +2
Political professionals 71%
Through a member’s website n/a 76% --
Bloggers 54%
Through a member’s Facebook, Orkut
22% 61% +39 Community Organizations 46%
or other social network profile
Mobile interaction through Legislative Colleagues 42%
n/a 37% --
applications or text messages
Local Interest Groups 38%
Through Twitter 7% 22% +15
Federal Government Entities 29%
Comments posted on YouTube n/a 12% -- Constituents 25%
Members’ Digital Usage
Top 3 Twitter Benefits
20. Summary of France
Effectiveness of Inbound
2009 2011 Change Top Twitter
Digital Communication
% Follow on Twitter
Legislative Colleagues 100%
% Total Effective
Through a member’s website n/a 72% --
Members of the media 81%
Constituent-sent e-mails 88% 70% -18
Political professionals 75%
Mobile interaction through
n/a 54% -- Federal Government Entities 63%
applications or text messages
Through a member’s Facebook, Orkut Bloggers 56%
3% 36% +33
or other social network profile
Community Organizations 38%
Comments posted on YouTube n/a 24% --
Local Interest Groups 31%
Through Twitter 0% 16% +16% Constituents 31%
Members’ Digital Usage
Top 3 Twitter Benefits
21. Summary of Germany
Effectiveness of Inbound
2009 2011 Change Top Twitter
Digital Communication
% Follow on Twitter
Constituents 67%
% Total Effective
Constituent-sent e-mails 88% 94% +6
Legislative Colleagues 60%
Through a member’s website n/a 90% --
Members of the media 53%
Through a member’s Facebook, Orkut
32% 40% +8 Political professionals 53%
or other social network profile
Mobile interaction through Local Interest Groups 40%
n/a 24% --
applications or text messages
Federal Government Entities 27%
Through Twitter 4% 12% +8
Bloggers 20%
Comments posted on YouTube n/a 8% -- Community Organizations 13%
Members’ Digital Usage
Top 3 Twitter Benefits
22. Summary of India
Effectiveness of Inbound Digital Top Twitter
2011
Communication
% Follow on Twitter
Local Interest Groups 35%
% Total Effective
Constituent-sent e-mails 89%
Members of the media 31%
Mobile interaction through applications or text messages 78%
Federal Government Entities 27%
Through a member’s website 69% Bloggers 23%
Through a member’s Facebook, Orkut or other social Community Organizations 23%
51%
network profile
Political professionals 23%
Through Twitter 40%
Constituents 19%
Comments posted on YouTube 36% Legislative Colleagues 19%
Members’ Digital Usage
Top 3 Twitter Benefits
23. Summary of Argentina
Effectiveness of Inbound Digital Top Twitter
2011
Communication
% Follow on Twitter
Constituents 21%
% Total Effective
Constituent-sent e-mails 74%
Through a member’s Facebook, Orkut or other social Political professionals 18%
72%
network profile Legislative Colleagues 15%
Through a member’s website 70% Community Organizations 15%
Through Twitter 62% Members of the media 12%
Local Interest Groups 9%
Mobile interaction through applications or text messages 58%
Federal Government Entities 6%
Comments posted on YouTube 54% Bloggers 0%
Members’ Digital Usage
Top 3 Twitter Benefits
24. Summary of Brazil
Effectiveness of Inbound Digital
2011 Top Twitter
Communication
% Follow on Twitter
Political professionals 72%
% Total Effective
Constituent-sent e-mails 90%
Legislative Colleagues 55%
Through a member’s website 82%
Federal Government Entities 52%
Through Twitter 68% Members of the media 48%
Through a member’s Facebook, Orkut or other social Local Interest Groups 41%
56%
network profile
Constituents 38%
Mobile interaction through applications or text messages 28%
Bloggers 34%
Comments posted on YouTube 28% Community Organizations 28%
Members’ Digital Usage
Top 4 Twitter Benefits
25. Summary of Mexico
Effectiveness of Inbound Digital
2011 Top Twitter
Communication
% Follow on Twitter
Through a member’s Facebook, Orkut or other social Members of the media 43%
% Total Effective
96%
network profile
Federal Government Entities 25%
Constituent-sent e-mails 92%
Constituents 5%
Through a member’s website 92% Political professionals 5%
Through Twitter 82% Community Organizations 5%
Local Interest Groups 2%
Mobile interaction through applications or text messages 80%
Legislative Colleagues 0%
Comments posted on YouTube 70% Bloggers 0%
Members’ Digital Usage
Top 3 Twitter Benefits
26. Summary of China
Effectiveness of Inbound Digital
2011 Top Twitter
Communication
% Follow on Twitter
Federal Government Entities 38%
% Total Effective
Constituent-sent e-mails 50%
Local Interest Groups 31%
Through a member’s website 50%
Constituents 15%
Mobile interaction through applications or text messages 50% Bloggers 15%
Comments posted on YouTube 45% Community Organizations 8%
Members of the media 8%
Through a member’s Facebook, Orkut or other social
35%
network profile Legislative Colleagues 8%
Through Twitter 30% Political professionals 0%
Members’ Digital Usage
Top 3 Twitter Benefits
27. Summary of Canada
Effectiveness of Inbound Digital
2011 Top Twitter
Communication
% Follow on Twitter
Members of the media 67%
% Total Effective
Constituent-sent e-mails 96%
Local Interest Groups 58%
Through a member’s website 80%
Constituents 58%
Through a member’s Facebook, Orkut or other social
76% Legislative Colleagues 58%
network profile
Through Twitter 56% Community Organizations 54%
Political professionals 46%
Mobile interaction through applications or text messages 40%
Federal Government Entities 38%
Comments posted on YouTube 28% Bloggers 29%
Members’ Digital Usage
Top 3 Twitter Benefits