The document summarizes the methodology and key findings of the 2012 Edelman Trust Barometer study in Hong Kong. The study surveyed 1,000 members of the general public and an additional 200 "informed publics" in Hong Kong. It found that Hong Kong was considered a "Truster" market, with a composite trust score of 61, indicating that respondents trusted institutions like business, media, NGOs and government. The study has tracked trust levels globally since 2001 and noted declines in trust in many countries between 2011 and 2012.
Edelman India - 2012 Trust Barometer - India Resultsedelmanindia
The document provides an overview of the methodology for the 2012 Edelman Trust Barometer study in India. It surveyed 1,000 members of the general population and an oversample of 200 "informed publics" aged 25-64 online in India. Key findings for India include:
- Trust in media saw a double-digit rise, reaching the same levels as trust in NGOs and business.
- Trust in NGOs, business and government remained largely stable over the past year in India.
The document provides an overview of the methodology for the 2012 Edelman Trust Barometer study. It details that the study surveyed over 30,000 respondents across 25 countries, including 1,000 respondents in Malaysia. It also provides an oversample of 200 "informed publics" in Malaysia, defined as those aged 25-64, college-educated, and in the top 25% of household income. The document summarizes past years' key findings and trends in trust for Malaysia and globally. It also shares results on current levels of trust in institutions, industries, and governments for Malaysia and other regions.
2012 Edelman Trust Barometer Asia PacificDavid Brain
The document summarizes the key findings of the 2012 Edelman Trust Barometer survey in the Asia Pacific region. It found that nearly twice as many countries in the region are now classified as "skeptics" regarding trust in institutions, including South Korea and Japan. However, four Asia Pacific markets - China, Singapore, India, and Indonesia - are still considered "Trusters". It also highlights the significant decline in trust seen in Japan between 2011 and 2012 across business, media, NGOs, and government according to the survey of informed publics ages 25-64.
The document summarizes the findings of the 2012 Edelman Trust Barometer in Indonesia. Some key results include:
- Trust in media is the only institution to see a rise globally, and trust levels in media and business remain high and steady in Indonesia compared to other Asian countries and globally.
- Indonesians need to hear information about companies 3-5 times on average to believe it is likely true, and trust in traditional media and social media as sources of corporate information rose.
- NGOs are the most trusted institution globally despite some drops including in Indonesia, while academics, peers and regular employees gained credibility as spokespeople over CEOs in Indonesia.
- There are gaps between how important various issues are to
South Korea saw a significant shift in trust levels from 2012 to 2013 according to Edelman's annual trust survey.
- In 2012, South Korea was in the "distrust" category with a trust score of 44, but jumped to the "neutral" category in 2013 with a score of 47, indicating a shift back to neutral levels of trust after high distrust the previous year.
- The survey measured trust in four institutions - business, government, NGOs, and media - among the general population and informed publics in 26 countries including South Korea. It showed varying levels of trust globally, with some countries like Germany and China seeing large increases in trust from 2008.
The document summarizes the results of Transparency International Malaysia's Corruption Perceptions Index (CPI) for 2012. The CPI measures perceived levels of public sector corruption in 176 countries based on 13 expert opinion surveys. Key findings include that two-thirds of countries scored below 50, the median score was 37, and countries most affected by the financial crisis underperformed. Denmark, Finland, and New Zealand were seen as least corrupt while Myanmar, Sudan, Afghanistan, North Korea and Somalia as most corrupt. Malaysia's CPI score improved slightly to 49 from 43 the previous year. The document also outlines Transparency International Malaysia's recommendations to help further reduce corruption.
The document discusses forward-looking statements and risks associated with forecasts and predictions. It notes that Aimia is a multinational loyalty company that offers coalition loyalty programs, loyalty data analytics, and proprietary loyalty services worldwide. It delivers value to commercial partners in various industries in many countries and regions.
Edelman India - 2012 Trust Barometer - India Resultsedelmanindia
The document provides an overview of the methodology for the 2012 Edelman Trust Barometer study in India. It surveyed 1,000 members of the general population and an oversample of 200 "informed publics" aged 25-64 online in India. Key findings for India include:
- Trust in media saw a double-digit rise, reaching the same levels as trust in NGOs and business.
- Trust in NGOs, business and government remained largely stable over the past year in India.
The document provides an overview of the methodology for the 2012 Edelman Trust Barometer study. It details that the study surveyed over 30,000 respondents across 25 countries, including 1,000 respondents in Malaysia. It also provides an oversample of 200 "informed publics" in Malaysia, defined as those aged 25-64, college-educated, and in the top 25% of household income. The document summarizes past years' key findings and trends in trust for Malaysia and globally. It also shares results on current levels of trust in institutions, industries, and governments for Malaysia and other regions.
2012 Edelman Trust Barometer Asia PacificDavid Brain
The document summarizes the key findings of the 2012 Edelman Trust Barometer survey in the Asia Pacific region. It found that nearly twice as many countries in the region are now classified as "skeptics" regarding trust in institutions, including South Korea and Japan. However, four Asia Pacific markets - China, Singapore, India, and Indonesia - are still considered "Trusters". It also highlights the significant decline in trust seen in Japan between 2011 and 2012 across business, media, NGOs, and government according to the survey of informed publics ages 25-64.
The document summarizes the findings of the 2012 Edelman Trust Barometer in Indonesia. Some key results include:
- Trust in media is the only institution to see a rise globally, and trust levels in media and business remain high and steady in Indonesia compared to other Asian countries and globally.
- Indonesians need to hear information about companies 3-5 times on average to believe it is likely true, and trust in traditional media and social media as sources of corporate information rose.
- NGOs are the most trusted institution globally despite some drops including in Indonesia, while academics, peers and regular employees gained credibility as spokespeople over CEOs in Indonesia.
- There are gaps between how important various issues are to
South Korea saw a significant shift in trust levels from 2012 to 2013 according to Edelman's annual trust survey.
- In 2012, South Korea was in the "distrust" category with a trust score of 44, but jumped to the "neutral" category in 2013 with a score of 47, indicating a shift back to neutral levels of trust after high distrust the previous year.
- The survey measured trust in four institutions - business, government, NGOs, and media - among the general population and informed publics in 26 countries including South Korea. It showed varying levels of trust globally, with some countries like Germany and China seeing large increases in trust from 2008.
The document summarizes the results of Transparency International Malaysia's Corruption Perceptions Index (CPI) for 2012. The CPI measures perceived levels of public sector corruption in 176 countries based on 13 expert opinion surveys. Key findings include that two-thirds of countries scored below 50, the median score was 37, and countries most affected by the financial crisis underperformed. Denmark, Finland, and New Zealand were seen as least corrupt while Myanmar, Sudan, Afghanistan, North Korea and Somalia as most corrupt. Malaysia's CPI score improved slightly to 49 from 43 the previous year. The document also outlines Transparency International Malaysia's recommendations to help further reduce corruption.
The document discusses forward-looking statements and risks associated with forecasts and predictions. It notes that Aimia is a multinational loyalty company that offers coalition loyalty programs, loyalty data analytics, and proprietary loyalty services worldwide. It delivers value to commercial partners in various industries in many countries and regions.
2012 Edelman Trust Barometer Indonesia David Brain
The document summarizes the findings of the 2012 Edelman Trust Barometer in Indonesia. Some key results include:
- Trust in media is the only institution to see a rise globally, and trust levels in media and business remain high and steady in Indonesia compared to other Asian countries and globally.
- Indonesians need to hear information about companies 3-5 times on average to believe it is likely true, and trust in traditional media and social media as sources of corporate information rose.
- NGOs are the most trusted institution globally despite some drops including in Indonesia, while academics, peers and regular employees gained credibility as spokespeople over CEOs in Indonesia.
- There are gaps between how important various issues are to
The document provides an overview of the methodology for Edelman's 2012 Trust Barometer study in Malaysia. Key points:
- The study surveyed 1,000 members of the Malaysian general public and an oversample of 200 "Informed Publics" ages 25-64 online.
- It measured trust in four institutions (government, business, media, NGOs) and various industries.
- In Malaysia, NGOs and business had the highest levels of trust at around 65%, while government and media were trusted by less than half.
- Trust patterns in Malaysia were generally similar to those in the Asia Pacific region but differed from global trends, where trust declined sharply in government.
The document summarizes the findings of the 2012 Edelman Trust Barometer study in Hong Kong. It provides an overview of the methodology used in the Hong Kong survey of 1,000 general population respondents and 200 informed public respondents. Key findings include:
- NGOs are the most trusted institution in Hong Kong, followed by media, government, and business, which is trusted significantly less.
- A majority of Hong Kong respondents trust the technology, banks, automotive, food/beverage, and pharmaceutical industries.
- Compared to other Asia Pacific markets, Hong Kong's trust levels in institutions are generally similar.
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
2012 Edelman Trust Barometer Canada and Global ResultsEdelman Toronto
The document summarizes the key findings of the 2012 Edelman Trust Barometer, an annual survey of trust in institutions and trust among the general population and informed publics in various countries. Some of the main findings include:
- Trust levels declined globally with nearly twice as many countries now categorized as skeptics of institutions. Canada remained in the neutral zone.
- Media was the only institution to see a rise in trust levels driven partly by an increase in the U.S. Trust in other institutions like business, government, and NGOs remained steady in Canada.
- Several mature economies saw double-digit drops in business trust while trust in business remained steady in Canada and the U.S.
-
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Singaporeans are more trusting of institutions than their regional peers. Non-governmental organizations remain the most trusted institution, with four of the top five highest trusting markets in the Asia Pacific region. However, there is an opportunity to deepen the intensity of trust in Singapore. Corruption and fraud are key reasons for distrust in business and government globally. Developed market headquartered companies are most trusted while those from emerging markets still lag.
Veja os resultados da 12a. edição do Estudo de Confiança Edelman - Trust Barometer, que avalia o nível de confiança dos brasileiros nas ONGs, governo, mídia e empresas.
Mais informações, entre em contato via edelmansignifica@edelmansignifica.com
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Trust levels rebounded in 2013 after a year of high distrust in 2012:
1) Global trust returned to neutral levels, with business gaining the most trust. However, intensity of trust remains weak overall.
2) Trust is higher among informed publics than the general population, with the largest gaps in Poland, the US, and Sweden.
3) Most institutions in Hong Kong saw a return to 2011 highs in trust, though the gap between business and government trust remained near 2007 levels.
4) Business is more trusted than government in 16 of 26 markets surveyed, with the largest gaps in Mexico, Brazil, Spain, and Italy.
The document summarizes findings from Edelman's 13th annual trust survey conducted in Japan. It shows that:
1) After a year of high distrust in 2012, distrust has become the new normal in Japan, with its trust score dropping from 51 in 2012 to 41 in 2013.
2) Trust scores are generally lower among the Japanese general population compared to the informed publics surveyed. The informed publics group had a trust score of 41 while the general population was lower at 34.
3) Compared to previous years, distrust in leadership and institutions has risen significantly in Japan since 2008, part of a broader global trend of declining trust highlighted in Edelman's annual surveys.
The document summarizes findings from Edelman's 13th annual trust survey conducted in Germany. Key points:
- Trust levels in Germany increased significantly from 2012, rising 16 points to a neutral score of 55. This follows a year of high distrust in 2012.
- Germany saw one of the biggest increases in trust levels compared to 2008, rising 19 points. Trust has rebounded from a low of 39 in 2012.
- The survey measured trust among the general population and an "informed public" of college-educated, high-income individuals who closely follow business and policy news. Trust levels were lower among the general population in Germany and globally.
The document discusses the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered globally after declining in 2012, but intensity of trust remains weak. Business is now trusted more than government in 16 of 26 markets surveyed.
- There are large gaps between how important various trust-building attributes are to the public and how companies are perceived to be performing on those attributes. Listening to customers and ethical practices are seen as most important.
- Lack of integrity and corruption/fraud are seen as leading reasons for declining trust in both business and government. Trust in leaders' ability to act ethically is also very low.
The document summarizes the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered in 2013 after declining in 2012, but the intensity of trust remains weak.
- The survey measured trust in government, media, business, and NGOs across 26 countries, including over 1,000 respondents in Indonesia.
- While trust is higher in 2013, there have been significant shifts in trust levels in institutions from 2008 levels in some countries like China and India.
- Trust remains higher in emerging countries like China, India, and Brazil compared to developed countries like the US, UK, and France.
Business is more trusted than government in 16 of the 26 countries surveyed. Globally, the gap between trust in business and government is the largest it's been since 2007. In Sweden specifically, trust in both business and government returned to 2011 highs in 2013 after declines in 2012, though the gap between the two remains near the 2007 level. Most institutions in Sweden saw a return to 2011 trust levels in 2013 after a year of increased distrust in 2012.
The document summarizes key findings from the 2012 Edelman Trust Barometer, an annual study on trust and credibility. Some of the main results include:
- Trust in government declined significantly, with a majority of countries now showing distrust in government. Only NGOs saw an increase in trust.
- Japan saw major declines in trust across all institutions except for media. Trust in banks in Japan and South Korea fell dramatically.
- Technology remains the most trusted industry globally, while financial services remains at the bottom.
- Banks experienced a substantial decline in trust in many markets, falling 16 points in the U.S. since 2008.
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
The document summarizes key findings from the 2012 Edelman Trust Barometer, an annual study that measures trust in institutions and industries. Some key findings include:
- Trust declined globally with nearly twice as many countries now classified as "distrusting" of institutions.
- China, UAE, Indonesia, and Singapore had the highest levels of trust while countries like the U.S., U.K., France, and Japan saw declines in trust.
- In Japan specifically, trust fell 12 points for business, 21 points for media, and 26 points for government compared to 2011 levels according to the informed public aged 25-64.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
2012 Edelman Trust Barometer - China Results Edelman APACMEA
The document summarizes the key findings of the 2012 Edelman Trust Barometer study in China. It shows that:
- China topped the 'Trust Index' in 2012 with a score of 76, indicating high levels of trust in institutions among Chinese respondents.
- Nearly twice as many countries globally are now classified as "skeptics" or "distrusters" of institutions compared to 2011, including South Korea and Japan.
- Globally, trust in NGOs and business fell back to 2009 levels, representing a significant decline in trust in government institutions compared to previous years.
The ruthless application of common sense or 'how to run a PR firm' #2David Brain
This document provides tips for running a PR firm in 3 or fewer sentences. It emphasizes that PR firms are simple businesses at their core, focusing on hiring and retaining talented people. It also stresses the importance of understanding clients' needs, maintaining financial discipline, and adapting to changes in the media and technology landscape. The tips aim to help PR firm leaders effectively manage their businesses through common-sense practices.
2016 Edelman Trust Barometer New ZealandDavid Brain
This document summarizes key findings from the 2016 Edelman Trust Barometer report for New Zealand. Some of the main points include:
- Trust in institutions is rising globally but declining in New Zealand, with media being much less trusted.
- There is a significant divide in trust levels between the informed public and mass population in New Zealand and globally.
- Peer-driven media and social networks now have more influence than traditional top-down sources of news and information.
- Experts and peers are seen as more credible sources of information about companies than CEOs or government officials.
- Business is the most trusted institution in New Zealand to keep up with changing times. Within industries, technology and
2012 Edelman Trust Barometer Indonesia David Brain
The document summarizes the findings of the 2012 Edelman Trust Barometer in Indonesia. Some key results include:
- Trust in media is the only institution to see a rise globally, and trust levels in media and business remain high and steady in Indonesia compared to other Asian countries and globally.
- Indonesians need to hear information about companies 3-5 times on average to believe it is likely true, and trust in traditional media and social media as sources of corporate information rose.
- NGOs are the most trusted institution globally despite some drops including in Indonesia, while academics, peers and regular employees gained credibility as spokespeople over CEOs in Indonesia.
- There are gaps between how important various issues are to
The document provides an overview of the methodology for Edelman's 2012 Trust Barometer study in Malaysia. Key points:
- The study surveyed 1,000 members of the Malaysian general public and an oversample of 200 "Informed Publics" ages 25-64 online.
- It measured trust in four institutions (government, business, media, NGOs) and various industries.
- In Malaysia, NGOs and business had the highest levels of trust at around 65%, while government and media were trusted by less than half.
- Trust patterns in Malaysia were generally similar to those in the Asia Pacific region but differed from global trends, where trust declined sharply in government.
The document summarizes the findings of the 2012 Edelman Trust Barometer study in Hong Kong. It provides an overview of the methodology used in the Hong Kong survey of 1,000 general population respondents and 200 informed public respondents. Key findings include:
- NGOs are the most trusted institution in Hong Kong, followed by media, government, and business, which is trusted significantly less.
- A majority of Hong Kong respondents trust the technology, banks, automotive, food/beverage, and pharmaceutical industries.
- Compared to other Asia Pacific markets, Hong Kong's trust levels in institutions are generally similar.
The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources.
2012 Edelman Trust Barometer Canada and Global ResultsEdelman Toronto
The document summarizes the key findings of the 2012 Edelman Trust Barometer, an annual survey of trust in institutions and trust among the general population and informed publics in various countries. Some of the main findings include:
- Trust levels declined globally with nearly twice as many countries now categorized as skeptics of institutions. Canada remained in the neutral zone.
- Media was the only institution to see a rise in trust levels driven partly by an increase in the U.S. Trust in other institutions like business, government, and NGOs remained steady in Canada.
- Several mature economies saw double-digit drops in business trust while trust in business remained steady in Canada and the U.S.
-
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. Here you will find the results focused on the Brazilian market.
Singaporeans are more trusting of institutions than their regional peers. Non-governmental organizations remain the most trusted institution, with four of the top five highest trusting markets in the Asia Pacific region. However, there is an opportunity to deepen the intensity of trust in Singapore. Corruption and fraud are key reasons for distrust in business and government globally. Developed market headquartered companies are most trusted while those from emerging markets still lag.
Veja os resultados da 12a. edição do Estudo de Confiança Edelman - Trust Barometer, que avalia o nível de confiança dos brasileiros nas ONGs, governo, mídia e empresas.
Mais informações, entre em contato via edelmansignifica@edelmansignifica.com
Hong Kong Full Results: 2013 Edelman Trust BarometerEdelman
Trust levels rebounded in 2013 after a year of high distrust in 2012:
1) Global trust returned to neutral levels, with business gaining the most trust. However, intensity of trust remains weak overall.
2) Trust is higher among informed publics than the general population, with the largest gaps in Poland, the US, and Sweden.
3) Most institutions in Hong Kong saw a return to 2011 highs in trust, though the gap between business and government trust remained near 2007 levels.
4) Business is more trusted than government in 16 of 26 markets surveyed, with the largest gaps in Mexico, Brazil, Spain, and Italy.
The document summarizes findings from Edelman's 13th annual trust survey conducted in Japan. It shows that:
1) After a year of high distrust in 2012, distrust has become the new normal in Japan, with its trust score dropping from 51 in 2012 to 41 in 2013.
2) Trust scores are generally lower among the Japanese general population compared to the informed publics surveyed. The informed publics group had a trust score of 41 while the general population was lower at 34.
3) Compared to previous years, distrust in leadership and institutions has risen significantly in Japan since 2008, part of a broader global trend of declining trust highlighted in Edelman's annual surveys.
The document summarizes findings from Edelman's 13th annual trust survey conducted in Germany. Key points:
- Trust levels in Germany increased significantly from 2012, rising 16 points to a neutral score of 55. This follows a year of high distrust in 2012.
- Germany saw one of the biggest increases in trust levels compared to 2008, rising 19 points. Trust has rebounded from a low of 39 in 2012.
- The survey measured trust among the general population and an "informed public" of college-educated, high-income individuals who closely follow business and policy news. Trust levels were lower among the general population in Germany and globally.
The document discusses the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered globally after declining in 2012, but intensity of trust remains weak. Business is now trusted more than government in 16 of 26 markets surveyed.
- There are large gaps between how important various trust-building attributes are to the public and how companies are perceived to be performing on those attributes. Listening to customers and ethical practices are seen as most important.
- Lack of integrity and corruption/fraud are seen as leading reasons for declining trust in both business and government. Trust in leaders' ability to act ethically is also very low.
The document summarizes the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered in 2013 after declining in 2012, but the intensity of trust remains weak.
- The survey measured trust in government, media, business, and NGOs across 26 countries, including over 1,000 respondents in Indonesia.
- While trust is higher in 2013, there have been significant shifts in trust levels in institutions from 2008 levels in some countries like China and India.
- Trust remains higher in emerging countries like China, India, and Brazil compared to developed countries like the US, UK, and France.
Business is more trusted than government in 16 of the 26 countries surveyed. Globally, the gap between trust in business and government is the largest it's been since 2007. In Sweden specifically, trust in both business and government returned to 2011 highs in 2013 after declines in 2012, though the gap between the two remains near the 2007 level. Most institutions in Sweden saw a return to 2011 trust levels in 2013 after a year of increased distrust in 2012.
The document summarizes key findings from the 2012 Edelman Trust Barometer, an annual study on trust and credibility. Some of the main results include:
- Trust in government declined significantly, with a majority of countries now showing distrust in government. Only NGOs saw an increase in trust.
- Japan saw major declines in trust across all institutions except for media. Trust in banks in Japan and South Korea fell dramatically.
- Technology remains the most trusted industry globally, while financial services remains at the bottom.
- Banks experienced a substantial decline in trust in many markets, falling 16 points in the U.S. since 2008.
The 2012 Edelman Trust Barometer is the firm’s 12th annual trust and credibility survey. The survey was produced by research firm StrategyOne and consisted of 20-minute online interviews conducted from October 10 - November 30, 2011. The 2012 Edelman Trust Barometer online survey sampled 25,000 general population respondents with an oversample of 5,600 informed publics in two age groups (25-34 and 35-64) across 25 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business ⁄ news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit http: ⁄ ⁄ www.edelman.com ⁄ trust or call 212.729.2166.
#edeltrust2012
The document summarizes key findings from the 2012 Edelman Trust Barometer, an annual study that measures trust in institutions and industries. Some key findings include:
- Trust declined globally with nearly twice as many countries now classified as "distrusting" of institutions.
- China, UAE, Indonesia, and Singapore had the highest levels of trust while countries like the U.S., U.K., France, and Japan saw declines in trust.
- In Japan specifically, trust fell 12 points for business, 21 points for media, and 26 points for government compared to 2011 levels according to the informed public aged 25-64.
The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2013/
2012 Edelman Trust Barometer - China Results Edelman APACMEA
The document summarizes the key findings of the 2012 Edelman Trust Barometer study in China. It shows that:
- China topped the 'Trust Index' in 2012 with a score of 76, indicating high levels of trust in institutions among Chinese respondents.
- Nearly twice as many countries globally are now classified as "skeptics" or "distrusters" of institutions compared to 2011, including South Korea and Japan.
- Globally, trust in NGOs and business fell back to 2009 levels, representing a significant decline in trust in government institutions compared to previous years.
Similar to 2012 Edelman Trust Barometer Hong Kong (20)
The ruthless application of common sense or 'how to run a PR firm' #2David Brain
This document provides tips for running a PR firm in 3 or fewer sentences. It emphasizes that PR firms are simple businesses at their core, focusing on hiring and retaining talented people. It also stresses the importance of understanding clients' needs, maintaining financial discipline, and adapting to changes in the media and technology landscape. The tips aim to help PR firm leaders effectively manage their businesses through common-sense practices.
2016 Edelman Trust Barometer New ZealandDavid Brain
This document summarizes key findings from the 2016 Edelman Trust Barometer report for New Zealand. Some of the main points include:
- Trust in institutions is rising globally but declining in New Zealand, with media being much less trusted.
- There is a significant divide in trust levels between the informed public and mass population in New Zealand and globally.
- Peer-driven media and social networks now have more influence than traditional top-down sources of news and information.
- Experts and peers are seen as more credible sources of information about companies than CEOs or government officials.
- Business is the most trusted institution in New Zealand to keep up with changing times. Within industries, technology and
Maria Sharapova failed a drug test at the Australian Open. Initial sentiment about this news was negative, but later shifted towards being more supportive of Sharapova. Other tennis stars like Serena Williams spoke out publicly in support of Sharapova, with a positive sentiment.
Trends for corporate communicators in asia pacificDavid Brain
This document outlines 13 issues that will affect corporate communications and public affairs strategies in Asia Pacific:
1) Economic growth has increased government pressure on businesses to demonstrate social and environmental contributions.
2) Rapid growth of the middle class will drive demand for trusted brands, while inequality is increasing pressure for inclusion.
3) Communications must reach new cities and regions as wealth spreads across tiers.
4) Issues like regulation, food safety, and the environment now directly impact company revenues and reputation.
5) Stakeholder engagement and responsible practices will be increasingly important across sectors and markets.
The document is a presentation from Edelman's 2014 Trust Barometer on trust in institutions in Singapore and globally. Some key findings:
- Trust declined slightly globally over the past year but varied regionally, with Singapore still among the most trusting countries.
- Non-governmental organizations were the most trusted institution in 20 of 27 countries surveyed.
- Trust in media reverted to 2010 levels, with nearly 80% of countries reporting less trust in media over the last year.
- Online search engines were the most trusted source of information globally and in Singapore, which remains most trusting of traditional media sources.
From Perception Managers to Change AgentsDavid Brain
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
Genius, the ability to hold many ideas in your head at one time....we all need a bit to get on in the business of PR. A presentation to Edelman Asia Pacific employees by David Brain. This slide presentation has an audio recording with it.
The 'ruthless application of common sense' or 'how to run a PR firm'David Brain
This document provides a list of tips from the CEO of Edelman Asia Pacific for running a successful PR firm. Some of the key tips include: keeping business strategies simple; focusing on client needs over internal processes; hiring and retaining talented employees through fair compensation instead of benchmarks; being transparent about revenue and costs; constantly evaluating your offerings to ensure excellence in at least one area; and maintaining a positive office culture. The overall message is that running a PR business can be straightforward if common sense practices are followed.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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Every industrial revolution has created a new set of categories and a new set of players.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include: