This study examines how various factors influence consumer attitudes and behavioral intentions regarding online banner advertisements. The author conducted a study with 300 participants to understand how elements like celebrity endorsements, animation, text information, and interactivity impact attitudes toward ads and click-through rates. The study found that these factors play a role in shaping consumer attitudes, and more positive attitudes can increase click-through intentions. The author proposes several hypotheses about the relationships between different online ad elements, attitudes, and behavioral responses.