This document summarizes an expert panel discussion on optimizing SharePoint 2010 and looking ahead. The panelists discussed how social maturity in SharePoint remains at the "defined" level even after 10 years. They also discussed how the smallest and largest organizations tend to be more mature. Additionally, the panel explored how organizations can leverage data generated from collaboration tools to measure effectiveness, satisfy multiple stakeholders, and ask questions that go beyond basic ROI metrics. The panel provided recommendations to quantify data from social systems in order to assess an organization's current state and plan for analysis.