The 2012 London Olympics provided a significant boost to London's tourism economy. London saw over 16 million foreign visitors during the Olympics in 2012, spending over £11 billion and supporting over 300,000 jobs. While the Olympics helped promote London as a tourist destination and spurred new hotel development, there were also issues with the treatment of migrant workers who helped build Olympics infrastructure and costs that exceeded initial projections.

1. London Olympics
Hamza Azam Wasif Jalal

2. IMAGE OF LONDON

3. London Indices
GDP
$2.858
trillion
(2015 est.)
PPP
$41,500
(2015 est.)
HDI
0.907
rank:14

4. LONDON’S CONNECTIVITY
 Before we discuss tourism,
 One of the best connected cities in the world,
 Heathrow is the dominant London airport, its 70 million annual passengers representing 52% of
London’s total.
 The airport is a European hub for many national carriers and alliances,
 is the main entry point for most long haul traffic into the UK.
 Its close proximity to the centre of London means that business travellers form its core catchment

5. Londonasatouristdestination
35t040%gdp
http://www.businessinsider.com/london-is-most-popular-tourist-destination-2014-5

6. London as a tourist destination
A report from the united kingdoms office for national statistics in
2013 London saw 16.8 million foreign visitors
Huge boost to London's economy with the same foreign visitors
spending 11 billion pounds
Spent the most money approximately 1.5 billion pounds on just
travelling expenses.
Visitors from Middle Eastern countries were spending 888 million
pounds

7. THE VALUE OF LONDON’S TOURISM
ECONOMY
 Tourism makes a substantial contribution to London’s economy
 major source of employment in the capital.
 The direct industry contribution from London tourism is estimated at
£15.9 billion
 supporting 304,000 jobs.
 By 2025, this is forecast to increase to £35.4 billion and 391,000 jobs.

10. Olympics
 international sporting events
 Featuring summer and winter sports competitions
 Thousands of athletes from around the world participate in a variety of
competitions.

11.  http://www.wildchina.com/blog/wp-content/uploads/2012/08/london2012.jpeg

12. “On the 6th July 2005
I.O.C President Jacques
Rogge made the dramatic
announcement that
London would host the
2012 Olympic and
Paralympic Games.”

13. Work on Olympics
 2.5 square
 8.35km of waterways created in and around Park
 One of the largest urban
 200 buildings demolished before work on the park could begin
 More than 600,000 tones of soil washed to remove any trace of contamination
 10 rail lines built to serve the Olympic Park
 5 new permanent venues constructed

14. Cont.
 30 new bridges constructed
 12 residential blocks within the Athletes Village
 By 2012 30,000 people had worked on the project
 30,000 tones of silt, gravel and rubble removed from waterways
 Planting of more than 4,000 trees, 74,000 plants, 60,000 bulbs and 300,000 wetland
plants
 4 skeletons were discovered and removed from a prehistoric settlement discovered
on the site of the Aquatic Centre
 Over 4 million visitors to the park over the course of the Olympic and Paralympic
Games.

15. Tourism results due to the Olympics
The tourism helped boost the economy as
many people came to watch the games
unfold
Reports show there were multiple
shopping sprees

16. 9/1999

17. 6/4/2015

20. GEOGRAPHICAL PROFILE OF HOTELS
 New areas of the to the East are supplementing traditional accommodation hot spots
 The West End provides 25% of London’s hotel stock, Luxury Class properties
 A westerly corridor provides for more cost–conscious visitors, as does a neighboring south–
western axis
 Between them these areas account for 24% of London rooms
 One tenth of rooms are located in the North Central zone
 Very large properties catering primarily for leisure tourists
 Easy access to the most popular tourist zones
 Enhanced business infrastructure along the river

21. Olympics as the Primary Tourism
 There was a significant period of hotel development in the period leading up to the 2012
Olympics Games. About 7,500 new rooms opened in the 3–year period between 2009 and 2011,
with a further boost of 7,800 rooms in 2012.

22. Secondary tourism
 Museums
 Galleries
 Royal attractions
 London Eye
 Tower of London
 St Paul’s
 Westminster Abbey
 Greenwich venues – the Old Royal Naval Hospital, National Maritime Museum, and Royal Observatory
 The big ben
 Ferris wheel

23. Costs
£8.77bn
US$10.69bn
 1,112.681bn PKR

24. Migrant workers
 Before the spectators converged in London and before the athletes arrived to train,
migrant workers came to build infrastructure, harvest food, and prepare hotel
rooms.
 Migrant workers, particularly from Eastern Europe, have come to the U.K. for the
2012 London Olympics.
 Almost half of 46,000 Games-related jobs were given to foreign workers. More than
25 percent of the total workforce is from the European Union, mostly from Eastern
Europe, and around 12 percent is from outside the European Union.
 vulnerable to abusive recruitment agencies that require excessive working hours
and offer low wages.

25. Four years after the 2012
Olympics, some of the people
who helped make the games
happen are still waiting to be
paid for their work.
 BBC

26. Bangladeshi slave labor
providing sports wear for the
big brands such as Nike and
Adidas for as little as 72 pence
a day or £3.60 a week.

27. Most security guards are
being paid a basic wage
of £8.50 an hour to work
at the Games venues.
 BBC

28. Energy consumed and source of the
energy
Renewable Energy
 Biomass boiler 3MWth
Small wind turbines
Lighting integrated PV

29. Energy costs
 Multiple sources say that the event was supposed to be the greenest ever.
 had naturel venting systems so no air conditioning was required
 The dome was open air so during the day naturel lighting was used causing low energy costs
 The site was supposed to use 24MW of energy supported by wind turbines from the energy
company EDF

30. Keeping it green
 The main crux of the games was for Olympics to be eco friendly. They used PVC which is
completely recyclable.
 The stadium made was supposed to be completely torn easily and re made if needed be the case
 Re used copper was used to make an indoor sports arena

31. 2012 London Olympics Go for the Green with Its
Energy Efficient, Sustainable, and Recyclable
Design
 The Velodrome uses natural lighting during the day and a natural ventilation system for
cooling instead of air conditioning.
 The Basketball Arena is a tent-like structure covered in 20,000 square meters of white
recyclable PVC fabric that will be recycled after the games.
 The Copper Box's roof collects rainwater to be used in the toilets, reducing water costs

32. 5 ways keeping it green didn’t work
1. Rather then halving the carbon footprint of the games the focus became to reduce
and mitigate just enough carbon
2. Although they were supposed to use wind power the games produced 3.4 million tons
of CO2
3. Although the project uses constructed waste half the CO2 emissions come from
deconstruction of the site
4. metals in the medals came from the Rio Tinto mine, which has caused life-threatening
air and water pollution with mining endeavors around the globe.
5. The amount of transportation also cause huge emissions of carbon in London

34. References
 "History of London Photography Tour - Lastminute.com Experience
Days." Lastminute.com. Web. 29 Oct. 2016.
 "| Human Development Reports." Human Development Reports. UNITED NATIONS
DEVELOPMENT PROGRAMME. Web. 29 Oct. 2016.
 "London 2012 Olympic and Paralympic Games Case Study." Marshalls (n.d.). Web. 1 Nov.
2016.
 "London Tourism Report 2012/13." London & Partners (2015). Print.
 Lim, Lindsey. "Migrant Workers: Behind the Scenes at the London Olympics | Blog |
BSR." Www.bsr.org. BSR (Business for Social Responsibility). Web. 29 Oct. 2016.
 "The World Factbook — Central Intelligence Agency." Www.cia.gov. CENTRAL
INTELLIGENCE AGENCY. Web. 29 Oct. 2016.
 http://energy.gov/articles/2012-london-olympics-go-green-its-energy-efficient-
sustainable-and-recyclable-design

35. https://colorlib.com/wp/all-olympic-logos-1924-2016/