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#pubcon
Amped for AMP
Presented by:
Scott Hendison
#pubcon
About Me
#pubcon
AMP
• What is AMP?
• History & Timeline
• AMP rules
• Tracking & Conversion
• Implementation (WP)
#pubcon
What is AMP?
#pubcon
#pubcon
#pubcon
#pubcon
It‘s just HTML with restrictions,
comprised of three components...
#pubcon
1. AMP HTML
#pubcon
2. The AMP JS library
#pubcon
3. AMP Cache
#pubcon
History & Timeline
#pubcon
October 7, 2015
#pubcon
December 9, 2015
#pubcon
January 3, 2016
#pubcon
January 20, 2016
#pubcon
January 28 2016
#pubcon
January 29, 2016
#pubcon
February 18, 2016
#pubcon
February 23, 2016
#pubcon
March 1, 2016
#pubcon
March 1, 2016
#pubcon
Logo Specs - Rich Snippets For Articles Documentation
#pubcon
https://developers.google.com/search/docs/data-types/articles
#pubcon
https://developers.google.com/search/docs/data-types/articles
#pubcon
https://developers.google.com/search/docs/data-types/articles
#pubcon
Jun 23, 2016
&
#pubcon
July 19, 2016
#pubcon
August 2, 2016
#pubcon
August 2, 2016
#pubcon
August 12th, 2016
#pubcon
August 12th, 2016
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August 29, 2016 - goo.gl/kCcEBP
#pubcon
August 31, 2016 - goo.gl/kCcEBP
1. Content must be published using (AMP)
2. Must include structured data markup
3. Must be pushed to Google via Atom XML feed
#pubcon
September 27, 2016
#pubcon
#pubcon
1. AMP HTML
#pubcon
<!doctype html>
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<html amp lang="en">
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<head> and <body> tags
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<head>
<meta charset="utf-8">
#pubcon
<title>Page Title</title>
#pubcon
<html ⚡> or <html amp> tag
#pubcon
<link rel="canonical"
href="http://musthave.com/
even-if-page-is-amp/" />
#pubcon
<meta name="viewport"
content="width=device-
width,minimum-scale=1">
#pubcon
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end)
0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal
both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-
amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-
start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style
amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-
animation:none;animation:none}</style></noscript>
#pubcon
LAST before </head>...
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<script async
src=https://cdn.ampproject.org/
v0.js></script>
#pubcon
#2. The AMP JS library
#pubcon
#pubcon
Controls the entire load chain
#pubcon
<img> is now <amp-img>
#pubcon
Layout is given to the browser
before the assets even load...
#pubcon
3rd party content and anything
below the fold will load last
#pubcon
3. AMP Cache
#pubcon
Google owns this SERP
#pubcon
People are not on your URL
#pubcon
#pubcon
https://www.google.com/amp/amp.timeinc.net/for
tune/2016/10/09/obama-hurricane-ferderal-aid
#pubcon
Use of AMP Cache is *not* optional
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
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#pubcon
#pubcon
So Google sorta owns the web
- but at least it‘s fast.
#pubcon
Conversions
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
https://goo.gl/d2mFw3
#pubcon
#pubcon
Forms
#pubcon
#pubcon
#pubcon
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Add /amp to posts
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
AMP Toolbox - goo.gl/GzQeou
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
AMP Toolbox - goo.gl/GzQeou
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
AMP Themes & Frameworks
#pubcon
https://amptemplates.com/
#pubcon
#pubcon
#pubcon
#pubcon
http://ampwptools.com/
#pubcon
http://ampwptools.com/
#pubcon
#pubcon
#pubcon
#pubcon
#pubcon
http://ampwptools.com/
#pubcon
Take Aways
• AMP is the future
• The future is here
• Not a ranking signal - YET
• Learn & Implement
• Don‘t miss this boat!
#pubcon
Resources
• AMP Project - https://www.ampproject.org/
• AMP Blog - https://amphtml.wordpress.com/
• AMP By Example - https://ampbyexample.com/
• Google AMP survey – http://goo.gl/i9hLxM
• SE Land –
http://searchengineland.com/library/google/google-amp-project
• SE Roundtable -
https://www.seroundtable.com/tag/amp
#pubcon
Scott Hendison
scott@SearchCommander.com
Thank You
Slides can be downloaded here -
https://goo.gl/ZFRov5

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