Yoast SEO Plugin - 2015 Pubcon Vegas
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This is a lot of slides, but covers pretty much every area of the free Yoast SEO plugin, and the redirects area in premium.
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Yoast SEO Plugin - 2015 Pubcon Vegas
- 1. #pubcon Yoast SEO for WordPress Presented by: Scott Hendison
- 2. #pubcon Scott Hendison • Started selling software online in 1997. • Went to my first Pubcon in 2004. • Started Using WordPress in 2005. • Used SEO Title Tags, then All in One SEO / Headspace • Week 1 adopter of Yoast SEO • Nothing else I‘ve found seems as thorough & complete
- 3. #pubcon
- 6. #pubcon
- 7. #pubcon
- 8. #pubcon
- 9. #pubcon
- 11. #pubcon Titles and Metas • This is the meat of the plugin
- 12. #pubcon Titles and Metas • This is the meat of the plugin • Set global preferences
- 13. #pubcon Titles and Metas • This is the meat of the plugin • Set global preferences • Not bad out of the box
- 14. #pubcon Titles and Metas • This is the meat of the plugin • Set global preferences • Not bad out of the box • I prefer changes & additional variables
- 15. #pubcon Titles and Metas • This is the meat of the plugin • Set global preferences • Not bad out of the box • I prefer changes & additional variables • Different sites have different needs
- 19. #pubcon • Define sectional page characteristics
- 20. #pubcon • Define sectional page characteristics • Different criteria / different sections
- 21. #pubcon • Define sectional page characteristics • Different criteria / different sections • Mix and Match - Be creative
- 22. #pubcon • Define sectional page characteristics • Different criteria / different sections • Mix and Match - Be creative • No definitive ‘right‘ or ‘wrong‘
- 23. #pubcon • Define sectional page characteristics • Different criteria / different sections • Mix and Match - Be creative • No definitive ‘right‘ or ‘wrong‘ • The goal is to be 100% unique sitewide
- 24. #pubcon • Use ‘noindex, follow‘ for pages you don‘t want to be indexed, but still want to get the benefit of any inbound links.
- 25. #pubcon • Enter variables for every different type of content. (Varies by site) • Use ‘noindex, follow‘ for pages you don‘t want to be indexed, but still want to get the benefit of any inbound links.
- 37. #pubcon • Taxonomies are for sectional structure
- 38. #pubcon • Taxonomies are for sectional structure • Categories, tags, etc.
- 39. #pubcon • Taxonomies are for sectional structure • Categories, tags, etc. • Use %%page%% to uniquify
- 40. #pubcon • Taxonomies are for sectional structure • Categories, tags, etc. • Use %%page%% to uniquify • Fill out all sections completely
- 41. #pubcon • Taxonomies are for sectional structure • Categories, tags, etc. • Use %%page%% to uniquify • Fill out all sections completely • Use noindex, follow where applicable
- 42. #pubcon • Taxonomies are for sectional structure • Categories, tags, etc. • Use %%page%% to uniquify • Fill out all sections completely • Use noindex, follow where applicable • There‘s no absolute right or wrong
- 43. #pubcon Social
- 44. #pubcon Social
- 45. #pubcon Social
- 46. #pubcon Social
- 47. #pubcon Social
- 48. #pubcon Social
- 49. #pubcon Social
- 50. #pubcon Social
- 51. #pubcon Social
- 52. #pubcon Social
- 53. #pubcon Social
- 54. #pubcon Social
- 55. #pubcon Social Google.com/mybusiness - Log in to your business - Select Google+ Page
- 57. #pubcon • Oddly named sitemap_index.xml
- 58. #pubcon • Oddly named sitemap_index.xml • Creates multiple xml sitemaps
- 59. #pubcon • Oddly named sitemap_index.xml • Creates multiple xml sitemaps • Delete your old sitemap.xml file !
- 60. #pubcon • Oddly named sitemap_index.xml • Creates multiple xml sitemaps • Delete your old sitemap.xml file ! • Submit sitemap_index.xml to GWMT
- 61. #pubcon • Oddly named sitemap_index.xml • Creates multiple xml sitemaps • Delete your old sitemap.xml file ! • Submit sitemap_index.xml to GWMT • Enable author map (unless single author)
- 62. #pubcon • Oddly named sitemap_index.xml • Creates multiple xml sitemaps • Delete your old sitemap.xml file ! • Submit sitemap_index.xml to GWMT • Enable author map (unless single author) • No need to submit the others
- 63. #pubcon
- 64. #pubcon
- 65. #pubcon
- 66. #pubcon • No more easy page level removal • Must use the post ID • For PPC landing pages • Sales funnel pages • For “Thank You” pages after forms • For any page you don’t want found in search
- 67. #pubcon
- 68. #pubcon Advanced
- 69. #pubcon Advanced
- 70. #pubcon Advanced
- 71. #pubcon • Breadcrumbs are good for users
- 72. #pubcon • Breadcrumbs are good for users • Breadcrumbs are good for crawlers
- 73. #pubcon • Breadcrumbs are good for users • Breadcrumbs are good for crawlers • They usually go above the content
- 74. #pubcon • Breadcrumbs are good for users • Breadcrumbs are good for crawlers • They usually go above the content • Often won‘t work w/o a theme edit
- 75. #pubcon • Breadcrumbs are good for users • Breadcrumbs are good for crawlers • They usually go above the content • Often won‘t work w/o a theme edit • Default settings are usually fine
- 76. #pubcon • Breadcrumbs are good for users • Breadcrumbs are good for crawlers • They usually go above the content • Often won‘t work w/o a theme edit • Default settings are usually fine • LOOK to ensure they make sense
- 77. #pubcon Advanced
- 78. #pubcon Advanced
- 79. #pubcon • Permalinks are still set normally
- 80. #pubcon • Permalinks are still set normally • Plugin supplements WP settings
- 81. #pubcon • Permalinks are still set normally • Plugin supplements WP settings • Most sites best served by %postname%
- 82. #pubcon • Permalinks are still set normally • Plugin supplements WP settings • Most sites best served by %postname% • News sites need dates for Google news
- 83. #pubcon • Permalinks are still set normally • Plugin supplements WP settings • Most sites best served by %postname% • News sites need dates for Google news • Don‘t choose to redirect ugly URLs
- 84. #pubcon
- 85. #pubcon • RSD = Really Simple Discovery • Windows Live Writer • Shortlinks for posts are pointless • Hide RSS only if you have no blog
- 86. #pubcon Advanced
- 87. #pubcon Advanced Perhaps you don‘t want backlinks from the types of sites where this would appear?
- 88. #pubcon Tools
- 89. #pubcon
- 90. #pubcon
- 91. #pubcon
- 92. #pubcon
- 93. #pubcon
- 94. #pubcon
- 95. #pubcon This is where you have to create redirects now
- 96. #pubcon
- 97. #pubcon
- 98. #pubcon Warning: The export includes: • All social links • All blocked sitemap pages • No taxonomy by default
- 99. #pubcon
- 100. #pubcon
- 102. #pubcon
- 103. #pubcon
- 104. #pubcon
- 105. #pubcon
- 106. #pubcon
- 110. #pubcon Extensions
- 111. #pubcon
- 112. #pubcon Yoast Premium Has a Redirect Mgr.
- 114. #pubcon Granular “On Page“ SEO
- 115. #pubcon • Scroll beneath any content
- 116. #pubcon • Scroll beneath any content • Four tabs of info and tools
- 117. #pubcon • Scroll beneath any content • Four tabs of info and tools • Can‘t see it? Check your screen options
- 118. #pubcon
- 119. #pubcon • Scroll beneath any content • Four tabs of info and tools • Can‘t see it? Check your screen options • Page Analysis requires a ‘focus keyword‘
- 120. #pubcon • Scroll beneath any content • Four tabs of info and tools • Can‘t see it? Check your screen options • Page Analysis requires a ‘focus keyword‘ • Use it to improve the on page SEO, & more.
- 122. #pubcon
- 123. #pubcon
- 124. #pubcon
- 125. #pubcon
- 126. #pubcon Type in a Focus KW and Save Type a “focus keyword” and press ENTER
- 127. #pubcon Type in a Focus KW and Save
- 129. #pubcon Advanced Tab
- 130. #pubcon Advanced Tab
- 131. #pubcon Advanced Tab
- 133. #pubcon Other “Yoast Enhanced“ Areas
- 134. #pubcon Media Files
- 137. #pubcon Take Aways • Out of the box configuration needs tweaking
- 138. #pubcon Take Aways • Out of the box configuration needs tweaking • Use %%page%% to uniquify everything
- 139. #pubcon Take Aways • Out of the box configuration needs tweaking • Use %%page%% to uniquify everything • Use Noindex, but ‘follow‘ where appropriate
- 140. #pubcon Take Aways • Out of the box configuration needs tweaking • Use %%page%% to uniquify everything • Use Noindex, but ‘follow‘ where appropriate • Export your settings for easy use elsewhere
- 141. #pubcon Take Aways • Out of the box configuration needs tweaking • Use %%page%% to uniquify everything • Use Noindex, but ‘follow‘ where appropriate • Export your settings for easy use elsewhere • Delete your old sitemap.xml
- 142. #pubcon Take Aways • Out of the box configuration needs tweaking • Use %%page%% to uniquify everything • Use Noindex, but ‘follow‘ where appropriate • Export your settings for easy use elsewhere • Delete your old sitemap.xml • No definitive right or wrong – It‘s up to you
- 143. #pubcon Scott Hendison scott@SearchCommander.com Thank You Slides & my own export file are here... http://bit.ly/yoastseo-commander