This document discusses the importance of branding for businesses and provides tips for implementing an effective brand. It notes that branding can influence customer loyalty, perceived value, and purchasing decisions. The document then offers suggestions for promoting a brand across various channels, such as using branded hold music, email signatures, and in-store events. It emphasizes implementing the brand consistently everywhere and concludes by advising businesses to find their niche, create a persona, become experts, use social media for outreach, and establish goals to measure branding efforts.

2. IS BRANDING
IMPORTANT
TO YOUR BUSINESS?

3. THESE FOLKS SAY YES…

4. AND THESE GUYS AGREE….

6. 1.Brand Loyalty
(Toilet Paper)
2. Perceived Value
(Lexus vs Hyundai)
3. Price
4. Expert in Field
5. Emotional
Connection
6. Line of Sight/
Tip of Tongue

9. You decide what the end result will be.

10. Don’t be afraid to think outside of the box.

14. IMPLEMENT YOUR BRAND
EVERYWHERE
•hold music on the phone
•email/message board signatures
•in store events
•themed coupon codes/giveaways
•packaging/store displays
(Trader Joe's vs Whole Foods)
WE ARE AWESOME!

19. PAGEMODO & NORTH SOCIAL

25. BE an EXPERT @ #clothdiapers chat

26. KeepNetworking…
-Find someone in a complimentary business
and work together
-Embrace the crunchy communities-
doulas, midwives, lactation consultants,
natural foods...we are everywhere!
-Work with your manufacturers/retailers to
further each other's reach

29. SUMMING IT UP
•Find your vibe/niche
•Create a persona that encompasses everything
that’s important to you
•Keep it consistent
•Become an expert in your field
•Use social media and networking to further your brand
•Develop realistic goals and measure results often