This document provides marketing advice for startups. It suggests that marketing is often overlooked by startups who think their product will sell itself. The document outlines a simple 6 step marketing framework: 1) Define your product's need in a simple one-liner, 2) Demo your product, 3) Identify your target customer and market, 4) Choose a communication language, 5) Set your pricing and distribution, and 6) Promote your company aggressively through various channels while avoiding common mistakes. The goal of marketing is to help customers understand and decide to buy a product.