Branding For A Cause - The Creation of the Ina Centaur SL Shakespeare Company
BRIEFLY, ON THE BRAND (FOR THE INITIATES…)
Ina Centaur SL Shakespeare Company (SLSC)
A look that brings RL standards to SL graphics
Historical Architecture sets the scene…
(More @ Saturday @ 10 AM EdTrack presentation
“Shakespeare’s Virtual Theatre” [along with Primtings, sLiterary])
Quality, the magical dazzling experience, above all.
“Cost no matter.” (Or Phil Henslowe’s £50,000 coat)
“What Second Life Can Be.” Working motto of sLiterary, Inc. fiscal sponsor
The amazing thing is that despite all that we have done, the SLSC has
received no external funding at all.
SLSC’s secret crutch is… Ina Centaur
WHO IS INA CENTAUR?
Creatively: Independent artist and scholar – with a tendency towards seclusion…
Affiliation: Executive director of sLiterary, Inc. – NPO dedicated to furthering
the arts in virtual worlds
SL (Limiting to just 3 things, though the list can go on for a bit!)
Artistic Director, Ina Centaur SL Shakespeare Company
Curator & Autocrat, Primtings Museum
CEO & Designer, “Ina Centaur”
Ina Centaur Architecture (IC-Arc)
(_AR Another Realism, _SR Splendid Realism, Movie Skins, Mei, .:RIO:.)
Background: “Before” Ina Centaur
Founded an int’l web design company and .com as a teenager.
Early exposure to enterprise infrastructure design
Early exposure to working with creatives and clients long-distance, across international
Fluent knowledge of various web, virtual world, and graphics development tools and languages.
Learned how to program in QBASIC @ age 12
Subsequently, learned VB, C++, etc.
Web dev – PHP/MySQL, Perl, *nix server, etc.
Learned Photoshop, 3ds, and other graphics software @ age 13
Beyond management—ability to create
Working understanding of perspective of the creator
Bioengineering, Physics & Philosophy @ UCSD 2002-2006
Also, course affiliations with UC Berkeley & Stanford University
Adjunct Prof @ various online universities
Image – RL/SL Duality
Started her SL career as “Ina Centaur” looking like
“herself” in RL
Ina Centaur, the “Legend”
“Naturally” creates enterprises. (Likely retired.)
Tends towards a cultural poise associated with someone old.
Has a passion for Shakespeare and the arts. (Likely WASP.)
Entertained the belief of others,
unwittingly accepted legend, and
then became the venerable and
WASP avatar now known as
Funding Her Baby – SL Shakespeare Co.
SL Shakespeare Company – Resident-funded/supported endeavor.
We believe in establishing a new field of virtual theatre, by presenting
memorable shows of unprecedented quality.
>L$1,000,000 endowment from Ina Centaur per production
Funding from Creative Enterprises
Ina Centaur Architecture and IC-Skins contributed the ~US$10,000 (L$3,500,000)
required to purchase 4 island sims from Linden Lab in Feb 2008.
All Ina Centaur Enterprises endeavors go towards funding the SL Shakespeare
Company and its four island sims.
Ina Centaur Architecture created the theatres and buildings of virtual Shakespeare
IC-Skins/SLface.com create photorealistic actor skins and some costumes, and for
sale exclusively at SL Globe Theatre Gift Shop
Notable “Brand-Worthy” Fundraisers
Autumn 2007: sLiterary/FFRC Ball & Date Auction
L$74,564 (50% of fundraiser total) raised to help fund sLiterary NPO fees.
Three hours, Halloween Ball with SL Celebrity date auction.
Winter 2007: Winter 2008 Campaign (On-Going)
L$319,500 (as of Aug 10, 2009) raised in our SL analogue of RL professional theatre sponsorship booklet
with various funding tiers and benefits
Summer 2008: HOSTAGE! (a.k.a. Viva Shakespeare, Ongoing)
On July 20, 2008 - Caged SL Shakespeare actors and the SL Globe Theatre were put on hostage in a special
post-modern setting to launch the Viva Shakespeare 14-Pillars Campaign
L$258,379 (as of Aug 10, 2009 – L$234,199 @ event)
Winter 2008: SOS Campaign – Ongoing
Galvanized significant SL public support for the public sims (the 4-sims of the SL Globe
Theatre, Primtings, Shakespeare, and sLiterary) in the arts.
L$1,472,737 (as of Aug 10, 2009), funds 2009 tier for 3 sims
Spring 2009: Inachi’s Nyotaimori I
March 21, 2009 - Raised L$70,930 by selling prim sushi by-the-piece off SL Celebrity Codie’s avatar body
Why So Much Effort for Something So Temporal?
Theatre, by nature is temporal, like SL.
A play shows change on stage; SL is all about change.
Tier; the necessity of redesigning; the evolving platform itself
Philosophically, the ultimate artform to represent the
So,let’s make our implementation dazzling and
Obviously, I really believe in it!
Why Virtual Theatre on SL?
Family vs Career in Theatre
A Harrowing Personal Story—my smalltown actress friend who lost herself
trying to make it in the big city.
Lesser extreme—others who are forced to leave their families for theatre.
Live entertainment without boundaries
Got Internet? No geographical boundaries.
Got Voice? No physical discrimination.
Revive the Bard!
Not just puppetry—but in an immersive and interactive virtual world
Because I believe in creating worlds whose aesthetics and ontology I
can control and effect, and if RL theatre is considered a microcosm,
then SL theatre is the ultimate microcosm.