The document discusses the significance of Application Performance Management (APM) in addressing performance issues in IT systems, highlighting the costs associated with poor application performance such as lost revenue and decreased productivity. It outlines the challenges organizations face in adopting APM, including the need for a holistic approach, joint responsibilities among stakeholders, and a clear strategy for implementation. The text also presents case studies of companies that successfully improved their performance through APM tools and methodologies, emphasizing the benefits of enhanced user satisfaction and cost reductions.

1. Find the Needle in the Haystack… Pinpoint performance problems before anyone knows they are there! Please Dial In For Audio: 1-617-614-3800 Passcode: 45748157#

2. Hello!! Presenter: Morrie Meyer Macro 4/UNICOM Panel of Experts: John Cosmas Phil Mann

3. ‘ Handouts ’ We are recording this webinar and will send you a link to that recording

4. Please use Webex chat to ask questions Click the Chat Icon on the Webex Toolbar (see bottom right corner)

5. Using the Chat Window Please enter questions in bottom section of chat window and send to ‘All Participants’ We will monitor the chat area throughout and ensure all questions are covered by the end

6. Agenda Macro 4/UNICOM Intro Impact of Poor Application Performance Application Performance Management What is APM? Why APM is not a standard (yet) Adopting a Holistic APM Philosophy Implementing an APM Strategy Macro 4’s APM approach Toolset offerings Case studies

7. Who is Macro 4/UNICOM? 40 years in the industry Global Company Part of the UNICOM Group of Companies IBM Mainframe Solutions Application Availability & Performance Management Systems Management Document Archiving & Output Management Security & Tape Management Internet-enablement of mainframe solutions Open Systems Solutions Document Archiving & Output Management Application Decommissioning Asset Management & Application Performance i Series Products Change Management/Automation/Performance Tuning ITPowerPac Asset, Change and Incident Management

8. Poor Application Performance Will Cost YOU The impact of poorly performing applications can not be overstated: Missed SLAs (often resulting in penalties) Possible regulatory fines Increased IT costs Decreased staff productivity Loss of customers = lost revenue Damage to reputation and brand

9. What are built in causes of performance problems? In addition to business demands and even without taking business growth into account, performance can be impacted by: CPU creep from existing applications Changes to databases and DB access methods New middleware competing for CPU resources On average, a 7-10 % annual MIPS growth occurs just to support new releases of Operating Systems Often the MIPS increase rate is higher than the business growth rate!

10. Poor Performance = Lost Revenue and Lost Customers ………. But Don’t Just Take Our Word For It Retail Bank: “Every hour of downtime [on our website] impacts $19 million in sales” Online Insurance Company: “Our competition is just a mouse click away – we can’t make our customers wait” Call Center Rep: “If applications performed more quickly, I could handle more calls, and our customers wouldn’t have to wait so long on hold”

11. What Causes Downtime? What do managers and senior leaders view as the primary cause of downtime? 61% - Applications Increased to 80% in organizations with higher use of internally developed applications 21% - Hardware 18% - Don’t know Survey of more than 200 U.S. IT managers and senior leaders conducted by Managed Objects 73% of problems reported by end users through the service desk are not detected by infrastructure management tools Forrester One quarter of one percent ( 0.25%) of revenue, can be considered a quick, but credible benchmark cost to businesses of poor software performance and availability Survey of more than 200 U.S. IT managers and senior leaders conducted by Managed Objects

12. Poor Performance = Increased Resource Usage Inefficient, resource consumptive applications and systems create excessive demands: Extra MIPS Extra upgrades Extra servers Extra memory Extra disk space Extra man hours

13. What Industry Watchers Are Saying “ Application performance still takes a back seat to speedy development these days, even though slow application performance is commonplace. [We] see the minority of organizations creating and maintaining cradle-to-grave application lifecycle performance strategies, even though most businesses are so dependent on software today” Scott Barber/Theresa Lanowitz (Performance Testing For Web Applications) “ Organizations are moving applications to the Cloud at an impressive rate as the Cloud is perceived as giving organizations a competitive edge by offering lower IT costs. However, organizations fail to analyze the ownership of Application Performance Management in the Cloud and what this change….will do to the customer’s overall experience” Kay Diller (The Cloud: APM Ownership Challenges)

14. What Industry Watchers Are Saying “ Today’s enterprise is dependent on the superlative operation of any number of applications across it’s integrated IT structure. Non-availability or poor performance has significant consequences in today’s competitive 24x7 global market place, impacting efficient transaction management and mission-critical operations” Butler Group “ Through 2012, 80% of application performance and availability problems will be blamed on the network, but the network will only represent 20% of the root cause” Gartner

15. Web Application Servers Windows Workstations, iPads, Smartphones, etc. Other Platforms Applications Tools Inter faces Mainframes DB2 Performance Management I n f r a s t r u c t u r e ? iSeries So, what’s the problem ? Until a few years ago:

16. Everything was internal and easily accessible The Data Center Mainframes Mid-range (iSeries) Distributed systems/networks IT performance was measured and tuned from a mainly system-centric view Application and system problems could usually be separated fairly quickly As technologies evolved, application performance became the focus as customers became more savvy and expected: On-Demand services Instant information availability Web access Low cost

17. So, what’s the problem now? The Cloud!

18. The Cloud Changes Everything In the Cloud, actions can be automated more easily than in traditional environments Cloud resources are paid for based on usage Cloud resources are created and allocated dynamically based on application requirements Web sites have evolved into web applications, with multiple users on shared back-end services The line between Client-side and Server-side continues to blur Application performance is more critical than ever, not only in terms of customer satisfaction, but also in terms of cost

19. The Problem Development Users Systems Executives Works independently, according to spec, but does not consult with Whose main concern is keeping everything running, but have no application knowledge Are focusing on the business, and don’t understand why customer satisfaction is down Which leaves users frustrated and ready to take their business elsewhere (if they haven’t already!!)

20. Application Performance Management (APM) What exactly is it? Application Performance Management, Measurement, Monitoring or Tuning depends on who you are and your involvement in it It is looking at the performance of your computer systems from the point of view of the applications that run on them and provide the service that you deliver to your users, and then trying to improve (or tune) them It is different from the normal process of system performance and tuning which looks at things from a system point of view tunes from a system point of view and only has limited success in controlling costs and delivering service improvements

21. So, why APM? Because there are huge benefits to be had if you practice Application Performance Management properly Both in terms of cost control; avoiding additional expenditure and making real significant savings on your existing costs And service improvements; improved response times, service levels, more operational flexibility Yes, you can have both. Make savings (cut-backs) and improve service at the same time A rare ‘win, win’ situation

22. APM – So why isn’t everyone doing it? APM is the ‘fair-haired stepchild’ always comes second to system performance measurement and tuning Why? Is it? Not as important Not as beneficial No, but Its not as easy to do (where do you start?) difficult to fit into existing organizational structures Not my job, someone else’s job, so nobody’s job

23. APM – why it doesn’t get done - SUCCESSFULLY Difficulty in deciding whose job it is If it’s application related then only developers can do it … but … developers don’t like dealing with production systems Confusion between the main things needed for application tuning Finding and analyzing the performance problems in applications … … and fixing them Should be a joint effort With ideally operational staff taking the lead role

24. Application vs. System Tuning How’s It Different? You’ll need to take an application centric view What service does the application get from the system … ... rather than what an application does to the system as it executes System monitors Can help you identify application processes in need of tuning … ... but can’t show you what’s happening (in any detail) as they execute You need to look ‘under the hood’ of the application to focus your performance tuning efforts

25. Development versus Systems Viewpoint Development On other projects, no resources available People who wrote it are no longer here It works according to the specs, performance wasn’t part of the specs What do you mean by ‘performance’ problem? Systems Can’t resolve application issues No application knowledge No development support Some applications are 3 rd party packages ‘ It’s not our job’

26. Adopt An Application Performance Management Philosophy Organizations need to recognize that APM : Is more than ‘just another software purchase’ Has a Lifecycle directly parallel to the Application lifecycle Can avoid production deployment issues by addressing performance proactively (instead of reactively) Has a positive impact on organizational efficiency Is probably the most direct route to customer satisfaction

27. Develop Application Performance Management Strategy Organizations need to develop and adopt a coherent performance management strategy: Invest in appropriate technology and services to enable greater visibility and control over performance Gain insight into performance and valuable know-how that can be transferred back into development Assess all applications and subsystems, prioritize according to how much the business is dependent on them, and how likely they are to fail You can’t improve what you can’t measure!

28. Implement the APM Strategy Performance Management Strategy across the entire enterprise: integrate the performance strategy with other enterprise initiatives (CMM, ITIL) obtain Executive level commitment joint responsibilities of all stakeholders (e.g. systems, development, testing, production) play a critical role Implement a standard & measureable process throughout the entire lifecycle Start in development – proactive is less expensive than reactive It is ten times more expensive to correct a performance issue in production then it is to correct it in testing

29. APM Philosophy + APM Strategy = APM Best Practices Understand Know your applications, users, and requirements Measure Properly measure key aspects of application performance Communicate Provide relevant performance reports to management Link Show specific business-performance links Source: NetForecast, Inc.

30. APM = Continual Service Improvement Understand Measure Communicate Link APM Best Practices

31. Benefits Of Performance Management Strategy Among those enterprises that have adopted a performance management strategy: 74% are perceived as an industry leader compared to only 44% that have not adopted a strategy 83% are ranked in the top third of their industry compared to 52% that have not adopted a strategy 93% boast clear agreement on strategy among senior management compared to 37% that have not adopted a strategy John H. Lingle and William A. Schieman – “Is Measurement Worth It?” Companies …. maintain exemplary records of continuous IT efficiency and effectiveness improvements – with some organizations reducing costs by up to 30% while increasing value by 2x – 3x META Group

32. The Solution - Application Performance Management Development Users Systems Executives TOOLS

33. Application Performance Management Solutions New Approach for a Multi-Platform World Understand mainframe, iSeries and distributed infrastructures Help a wide range of users – not just experts Address cross-platform issues

34. Our Driving Philosophy: To be a trusted, long-term partner to our customers in the process of Application Performance Management by: Listening to their needs Understanding their operational and strategic goals Helping them achieve their plans by applying creative, innovative and supportive intellect Showing care and consideration for their problems By being fair and reasonable Supplying quality specialist advice and solutions Delivering product support that is second to none

35. UNICOM Perspective To make a real difference we believe that a 360 o view must be taken Rather than focus only on the supporting infrastructure and then try to guess what the application is really doing – focus on the application and work down to the infrastructure Workstation Applications Tools Data and Applications Application Servers Web Servers Application Centric – Cross Platform Internet Other Platforms Infrastructure Centric

36. Business Drivers defining our Approach MIPS reclamation Reduce Carbon Footprint Power Consumption Paper consumption Improve Response times Improve Application Uptime Improve Service levels to users Improve User Satisfaction Reduce Operational Costs of Service delivery

37. UNICOM APM Tools z/OS Performance - ExpeTune Suite Pinpoint application performance issues with precision - FreezeFrame Identify candidates for performance analysis - ExpeTune Target, analyze & improve problem SQL - ExpeTune DB Multi-Platform Performance Monitoring – SUPERMON® for Java JEE application monitoring with pre-emptive alerts, correlation across multiple tiers (DB2, Oracle & CICS) Application centric drill down to infrastructure iSeries Performance Monitoring – SUPERMON® for iSeries Auto discovery, continuous performance metrics collection Manage job priority based on CPU consumption APDEX Certified

38. The ExpeTune Suite FreezeFrame ExpeTune ExpeTune DB Determines which applications will benefit from tuning Automatically sets up observations for applications of interest Precisely determines, down to the line of code, large resource users Sets off observations based on thresholds, both in batch and CICS Knowledge Base - Provides recommendations for tuning actions Determines DB2 inefficiencies Analyzes Dynamic Statement Cache activity

39. FreezeFrame

40. FreezeFrame – Source Listing Support

41. ExpeTune Analysis Based on SMF Records

42. SUPERMON® for Java Automatic discovery (Java EE), continuous collection and storage of volume and high level performance metrics, across complex multi-server environments Correlate that with detailed resource usage analysis in other Enterprise Information Systems, such as … DB2, CICS, Oracle A modern, Web-launched rich client, providing roles and goals based functionality covering the areas of: Ongoing monitoring with management dashboard Post event analysis and comparison Summary reporting Scheduling and analysis of probe sessions Apdex rating is built into UNICOM reporting

43. SUPERMON® for Java

44. SUPERMON ® for iSeries Automatic discovery, continuous collection and storage of volume and high level performance metrics form a single IBM I machine or multiple networked IBM I machines A substantial reduction in disk space occupied by performance data and significant paper savings over standard IBM performance tools Takes advantage of the SUPERMON® rich client interface for graphic display of iSeries performance data Facilities to produce a comprehensive range of performance related reports based on historical data Ability to automatically lower the priority of jobs consuming more than a pre-set amount of CPU The means to produce reliable long term projections to tackle potential performance issues before they arise

45. SUPERMON ® for iSeries

46. UNICOM’s Guiding Principles for Performance Simple, intuitive, and user friendly interfaces Multiple application technologies and hardware platforms Usable by a wide range of users – not just experts Much greater return on investment Application-centric monitoring and viewpoint Automatic discovery of applications Ability to drill down into infrastructure issues Capable of detecting and pinpointing problems quickly Proactive monitoring and alerting Analysis of historical performance Collaboration facilities Production ready In both senses – highly robust and negligible impact on monitored systems Effective in preproduction and development

47. What our Customers Think: “ When the new application was deployed it started to burn CPU after having been in and running for a few hours early morning, if it continued like that then we would have had no choice but to back out the code and deploy again at a later date. However with SUPERMON® for Java we were able to spot the CPU intensive SQL statement and modify this then redeploy within the same day thus not having a high impact on production .” Catalog & Internet Retailer “ During the initial FreezeFrame training, a programmer identified a performance issue in a COBOL program. The programmer corrected the problem and found that CPU processing time was reduced from over 50 minutes to 1 to 2 minutes, a savings of over 96 %.” Telecommunications Enterprise - US

48. Real Life Performance Challenges Supermarket Chain Manufacturer of Industrial Cabling Trade, Travel and Tourism Company

49. Challenge #1 Biggest Supermarket chain in UK huge growth in the last 10-20 years Problem – Constant Replenishment System Forcing CPU upgrades every year in line with Christmas peak Taking so long to run that it was causing real operational problems Goals To break this cycle of forced CPU upgrades regain control of the processing cycle for the system save money - preferably lots of it

50. What had they already done? Tried to address application performance issues internally tried to get internal groups ‘interested’ and place overall responsibility for application performance tuning Some tuning efforts had been made Using internal staff And external DB2 tuning experts Some, but only limited success

51. What did they do? Introduced a ‘step change’ program the ‘catalyst’ that made everything else work Got the right tools an application performance monitoring tool [FreezeFrame] DB2 access path analysis tool [ExpeTune DB] etc. Got assistance in setting up the application tuning process training from UNICOM

52. Results? Huge CPU savings in the cost of running the ‘constant replenishing’ system several thousand MIPS in the first pass no need for normal Christmas time machine upgrade Most savings came from identifying SQL that was using lots of CPU … and then tuning it Other savings from improving logic and execution of date routine tiny savings on every execution … … . but executed many millions of times a day Run times dramatically reduced giving back operational control of the system

53. Challenge #2 Major U.S. supplier of industrial cabling Annual revenue $5 billion + per year Problem – Poor J2EE application performance Both internal and customer facing applications (home-grown and vendor supplied) Issues ranged from poor performance to complete failure Lost revenue + fines for late deliveries Goals – Find an Application Performance Management tool that: Has an application centric approach Allow collaborative problem diagnosis Verify the impact of application changes Utilize a small footprint in their production environment

54. What had they already done? Tried to address application performance issues internally Attempts to develop internal APM tools did not prove successful Trials of other APM tools did not meet their requirements Some were not cost effective Some were not user-friendly or easily deployed Some tuning efforts were provided by the third party application providers but: Internal staff were kept ‘out of the loop’ Changes had minimal performance impact Still needed an APM tool that met their requirements

55. What did they do? Engaged UNICOM in a Proof of Concept Defined explicit acceptance criteria Evaluation used both home grown and third party applications The right tool for the task SUPERMON® for Java APM tool which includes: DB2 – JDBC correlation analysis Flexible reporting facilities Method level profiling and analysis CPU, JVM utilization zIIP and zAAP engine performance statistics

56. Results? Support team Increased productivity Able to pinpoint and trouble shoot performance issues faster Development team More granular detail available during pre-deployment phase Time period comparison revealed the impact of code changes in production Application business owners Improved product quality Higher availability and fewer errors Customers Improved performance of customer facing applications enabled contractual obligations to be met, avoiding costly penalties

57. Challenge #3 One of the leading trading and travel companies in Europe Annual revenue $50 billion + per year Problem – IT infrastructure growth on HTTP and Web Application Servers Needed comprehensive monitoring of thousands of Java methods Long SQL statements caused unacceptable application response times Complex distributed Web applications required event notification for high availability Goals – Find an Application Performance Management tool that: Provides auto discovery for ‘Robotic monitoring’ Can correlate SQL statements back to the calling Java class and method Supports DB2, Oracle and CICS

58. What did they do? By implementing SUPERMON® for Java they were able to: Monitor the performance of Java programs, database SQL calls and back end CICS transaction processing through a single, straightforward, user friendly product. Perform monitoring functions and historical comparisons more efficiently. These take less time and use fewer resources. Make time savings on analysis and reporting as compared with previous products: SUPERMON® for Java is intuitive and easy to work with and requires minimal training Data is clearly arranged and displayed in tables and can easily be exported in CSV format when further processing is required All online reports and graphics can be produced in PDF and other formats to meet the company's ongoing reporting requirements

59. Results? Can now obtain a thorough overview of resource consumption for all applications across multiple environments via a single product Now able to: save resources lessen usage of applications Reduce CPU costs Provide high performance applications to all users Minimize business risks Increase customer satisfaction

60. Recap Application performance impact Why it matters Why organizations should rethink and re-prioritize Application Performance Management (APM) Philosophy + strategy = APM Best Practices M4’s APM approach Tool sets Real world examples

61. In Conclusion: This is your system without APM

62. This is your system WITH APM

63. Questions? Please enter questions in bottom section of chat window and send to ‘All Participants’

64. Thank You!!! For further information please go to: www.unicomglobal.com or www.macro4.com