The document discusses using social media and other online tools for marketing purposes. It provides information on developing a social media strategy, identifying target demographics, using platforms like Facebook, Twitter and QR codes, and monitoring the results of social networking activities.

1. North Canterbury Social Media Workshop Session 1 June 2011

2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Your objectives… … my aims.

3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Produce Market Distribute Diversify Develop brand loyalty Growth through word of mouth/traditional advertising methods Pull marketing

4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Pull marketing online – build it and they will come? produce market word of mouth Brand loyalty Small community saturation www. .com letterhead signage business cards advertising newsletter

5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.betterresponseblog.com/index.php/industry-trends/anatomy-of-a-qr-code/ Anatomy of QR Codes

6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Commercial Uses for QR Codes

7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Devices that can read QR Codes

8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How a QR Code Can Work For You

9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How a QR Code Can Work For You The performance of a QR code can be tracked QR codes drive traffic to your chosen online presence You can add QR codes to your existing print media QR codes illicit an instant response from your clientele You can link certain promotions to specific QR codes QR Codes are kept on the phone for retrieval later QR codes are a physical link to the virtual world

10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The Increasingly Connected Expectations of your clientele "Travellers' expectations have changed so dramatically and it's becoming essential to offer [good service]," he said. "And the type of people we're going to see coming to the Rugby World Cup will be in that bracket that is more affluent than your usual backpacker and will want to be able to take photos and footage and send it back home and show people what they're missing out on - and that's quite important for our tourism industry," Brislen said. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10730491 New Zealand will be home to 15 million internet-capable devices by 2015 - more than three devices for every person, according to research released today. This surge in new devices, up from 9 million in 2010, will boost the amount of internet traffic being sent and received in New Zealand by almost 50 per cent annually over the next four years. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10729687 Articles from June 2011

11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Push marketing – push traffic to your site 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB -2010 rollout) http://www.internetworldstats.com/pacific.htm#nz

12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://icannwiki.org/Domain_Statistics .com domain names July 1998 – 1 879 734 .com domain names March 2003 – 22 626 562 Web statistics

13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: National Library web harvest 2010 http://bit.ly/aClg8r NZ second level domain statistics

14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Source: http://www.socialmediatoday.com/SMC/78505 US Twitter users 53% female 78% users 18 – 49 74% no children 52% earn US$30-100K 46% university educated Twitter demographics

15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane NZ Facebook demographics Source: http://www.seosydneyblog.com/2010/05/facebook-new-zealand-user-statistics.html NZ Facebook users 1 675 540 users 49.87% of NZ online population 56.4% female users 24.7% largest single group 18-24 600 000 000 Facebook users globally

16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Marketing

17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networks and Your Marketing Battleground Information sharing Incentives/offers Video Images Audio www. .com

18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Identifying and Informing your demographic groups The users Images Videos Prices Offers Feedback Facilities Accommodation Attractions The Parents Safety Text Reviews Location Adventure Tourism Operator The Waverers Who else takes part Their experiences Travel Agents Language support Group Discounts Optimal times for tours Images Location Accomodation Attractions Local Tourism Operators Promote each other Reviews Images Offers

19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The social media spectrum

20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane The SN egg timer

21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy Staff – who will be responsible for what and how often? Objectives – What is your aim? Focus – What are you promoting? Demographic – Who are you targeting? Branding – Ensure you brand consistently over all tools Tools – Which SN tools best suit your objectives? Publicity – How will you build your profile? Results – How will you monitor your SN performance? Terminology: RT, DM, like, share = Word of mouth promotion Followers = brand loyalty To be successful you have to be an active member of your communities!

22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Develop a social networking strategy http://ncsocialmedia.wikispaces.com/

23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane