This document provides a marketing plan and schedule for NC State women's soccer games in 2011. It includes a SWOT analysis, attendance information from 2010, the 2011 home schedule with promotional themes, a marquee event budget breakdown, and a detailed marketing schedule from June through October listing various promotional activities like posters, social media, and game day events. The goal is to build attendance and excitement for women's soccer through targeted outreach, advertising, and fan engagement.

2. 2
Table of Contents
SWOT Analysis …………………………………………………………………………… 3
Situational Analysis ……………………………………………………………………. 4
2010 Attendance/Ticket Info ………………………………………………………. 4
2011 Home Schedule ………………………………….………………………………. 5
Marquee Budget Breakdown ……………………………………………………… 6
2012 Marketing Schedule …………………………………………………………… 7-10
Ball Kids ………………………………………………………………………………………. 11
Game Day Promotions ………………………………………………………………… 11
Digital/Social Media …………………………………………………………………… 11
Poster/Schedule Card Distribution ……………………………………………… 12-14

3. 3
SWOT Analysis
Strengths
 On-campus venue
 Updated facilities
 Schedule does not conflict heavily with volleyball or men’s soccer
 Team participates in the premier conference (ACC) for collegiate soccer
 Budget providing for increased advertising and incentives for “marquee” games
Weaknesses
 Lack of “true” home-field advantage, fans are not as into the game as they are at other sporting events
 Consumer information – due to no pre-sale of tickets we have no demographic information on fan base
 Popularity of soccer is low for NC State students
 Sponsorship – incentive prizes for halftime games and contests must be purchased by athletic
department due to lack of sport sponsorship
Opportunities
 High number of youth teams in the area
 Front-loaded schedule creating more home games when warm weather is likely
 Opportunity to host ACC Tournament quarterfinal
 Capitalize on popularity of United States’ success in 2011 World Cup
 New field-level seating allows more space for students to be closer to action
Threats
 9/22 home game vs. Wake Forest at same time as football vs. Cincinnati on national television
 Reliance on Student Wolfpack Club – past attendance has shown that individual game attendance
fluctuates based on whether SWPC members receive points for that particular event
 Games are usually attended by freshman and sophomores – once they move off campus they don’t
attend as frequently
 Once the weather cools down, attendance may drop
 UNC-Chapel Hill has strong program with large fan base

4. 4
Situational Analysis
NC State soccer enters its third season playing at the new Dail Soccer Complex. While the complex has
always boasted an International quality playing surface, in 2011 the soccer complex will see facility upgrades
by way of a new field house, improved on-field seating options, and a press box on the main concourse. These
three upgrades will significantly improve the game day atmosphere and operations for the team, the fans, and
the NC State support staff.
The 2011 NC State women’s soccer team should look to build on the popularity of the sport that has
been garnered by the run of the 2011 United States World Cup team. The efforts of the US international team
have shown fans how exciting the sport can be, and that the women’s brand of the sport in particular is a pure
form of the beauty of soccer. Raleigh’s unique situation of having a large contingent of participants in youth
club teams should allow the program an audience to display its talents.
On the field, the 2011 team will look to play an exciting brand of soccer while continuing to show
progress towards becoming a contender in the ACC under third year Head Coach Steve Springthorpe. The
Wolfpack return a strong core of upperclassmen, including local products Alex Berger, Paige Dugal, and
goalkeeper Kim Kern. The Wolfpack have a challenging schedule, including 10 opponents that appeared in the
NCAA Championship Tournament last season.
2010 Attendance & Ticket Information
Date Opponent Tickets Sold Attendance
8/20 Texas 69 976
8/23 Coastal Carolina 26 1015
8/27 High Point 61 976
8/29 Charlotte 76 542
9/3 Pittsburgh 71 731
9/5 Loyola 49 231
9/12 FIU 21 330
9/26 Boston College 35 358
10/1 UNC- CH 511 2023
10/10 Maryland 56 341
10/14 Miami 20 245
10/17 Florida State 29 403
= 1,024 = 8,171
Ticket Prices
General Admission - $5
Senior/Groups - $3
17 & Under/Students - Free

5. 5
2011 Women’s Soccer Home Schedule
Date Opponent Time Group/Theme Night
Friday, 8/12 Red & White Game (exh.) 7:00 p.m.
Friday, 8/19 VCU 7:00 p.m. CASL Night
Sunday, 8/21 Navy 1:00 p.m. Johnston USA Day/Beach Day
Friday, 8/26 Old Dominion 8:00 p.m. YMCA Night/Back to School Night
Monday, 8/29 LSU 5:30 p.m. Big Brother, Big Sister Night/ 90’s
Night/SWPC
Sunday, 9/11 North Florida 1:00 p.m. 9/11 10th
Anniversary
Sunday, 9/18 Towson 1:00 p.m. Dads & Kids/Y-Guides &
Princesses Day
Thursday, 9/22 Wake Forest 7:00 p.m. TFC/International Soccer
Night/Camper Night/SWPC
Thursday, 10/13 Virginia 7:00 p.m. Salute to Education day/Jr. WPC
Sunday, 10/16 Virginia Tech 1:00 p.m. Pink Game/Faith and Family
Day/SWPC
Thursday, 10/20 Clemson 7:00 p.m. Pack the House Night/Greek
Night/SWPC
Thursday, 10/27 Duke 7:00 p.m. Triangle United Soccer/Senior
Night
BOLD – Marquee Event Designation

6. 6
Marquee Event Budget Breakdown
*2011 Marquee Event Budget: $4800 over four games
Date/Opponent Promotion Advertising Giveaway Decoration $ Spent
Monday, 8/29
LSU
Big Brother Big
Sister Night/90’s
Night
-Technician Ad
($200)
-Facebook Ad
($100)
- State Soccer Fanny
Packs ($600)
- 90’s Prizes($250) $1,150
Thursday, 9/22
Wake Forest
TFC/Camper
Day/International
Soccer Day
-Que Pasa Ad w/
BOGO adult
ticket offer
($600)
-Pizza($250)
-State Soccer Water
Bottles ($250)
-Club Donation($250)
$1,350
Sunday, 10/16
Virginia Tech
Pink Game/Faith
and Family Day
-N&O Ad ($200)
-Technician Ad
($200)
-Pink Bracelets
-Pom poms
(In Stock)
Stick Balloons
($300) $700
Thursday, 10/20
Clemson
Pack the House
Night/Greek Night
-N&O Ad ($200)
-Facebook Ad
($100)
-$1Ticket Promotion
- State Soccer Koozies
($300)
-Grand Prize ($600)
$1,200
Total Spent - $4,400
Total Remaining - $400
* The Remaining $400 will be used for mini soccer balls that will be thrown out by the
starters prior to the start of the game.

7. 7
2011 Marketing Schedule
Date Type Details
JUNE
Posters and schedule cards printed
Email Send out invites for ball kids and team nights
JULY
5, 6, 7, 11, 12,
13, 14, 18, 19,
20, 21, 25, 26,
27, 28
Provide home game schedule to students at all new student
orientations
AUGUST
1 Jeff Gonza (WSOC contact) begins work
2 Table Y-Guides Vendor Meeting
9 Email Contact CASL as reminder for VCU match
10 Face-to-Face Deliver Materials to dorms and businesses (either by team
or marketing office)
Email Send out initial invites to all groups for promotional days. A
reminder will be sent out to group ten days prior to specific
match (ex: CASL Night)
11 Email Contact JUSA as reminder for Navy Match
12 EVENT RED & WHITE GAME (EXH.) 7:00 P.M.
15 Table Cates Crawl
15 E-News Weekly Athletic Newspaper
15 Flyer Distribution of flyers promoting that week’s games
15 Facebook Facebook posts promoting that week’s games
15 Radio “This Week in Wolfpack Athletics” on Wolfbytes
16 Email Contact YMCA as reminder for Old Dominion match
17 Face-to-Face Go to RailHawks game to promote upcoming games
19 Email Email Big Brother/Big Sister as Reminder for LSU match
19 Facebook/Twitter Reminder is placed on Facebook with match info
19 Banner Reynolds “NC State Soccer Game Today”
19 Sandwich Boards Game info placed strategically around campus
19 Flyer Student athletes distribute flyers on campus/class
19 EVENT VCU 7:00 P.M. (CASL NIGHT)

8. 8
20 Face-to-Face Go to RailHawks game to promote upcoming games
21 Facebook/Twitter Reminder is placed on Facebook with match info
21 Banner Reynolds “NC State Soccer Game Today”
21 Sandwich Boards Game info placed strategically around campus
21 EVENT NAVY 1:00 P.M. (JUSA DAY/BEACH DAY)
22 E-News Weekly Athletic Newsletter
22 Flyer Distribution of flyers promoting that week’s games
22 Facebook Facebook posts promoting that week’s games
22 Radio “This Week in Wolfpack Athletics” on Wolfbytes
26 Facebook/Twitter Reminder is placed on Facebook with match info
26 Banner Reynolds “NC State Soccer Game Today”
26 Sandwich Boards Game info placed strategically around campus
26 Flyer Student athletes distribute flyers on campus/class
26 EVENT OLD DOMINION 8:00 P.M. (YMCA/BACK TO SCHOOL NIGHT)
27 Table Cary Lazy Daze Festival
29 E-News Weekly Athletic Newsletter
29 Facebook/Twitter Reminder is placed on Facebook with match info
29 Radio “This Week in Wolfpack Athletics” on Wolfbytes
29 Banner Reynolds “NC State Soccer Game Today”
29 Sandwich Boards Game info placed strategically around campus
29 Flyer Student athletes distribute flyers on campus/class
29 EVENT LSU 5:30 P.M. (BIG BROTHER BIG SISTER NIGHT/90’s
NIGHT/SWPC)
SEPTEMBER
3 Face-to-Face Go to RailHawks game to promote upcoming games
5 E-News Weekly Athletic Newsletter
5 Flyer Distribution of flyers promoting that week’s games
5 Facebook Facebook posts promoting that week’s games
5 Radio “This week in Wolfpack Athletics” on “Wolfbytes
8 Email Email Y-Guides & Princesses as reminder for Towson match
9 Flyer Student athletes distribute flyers on campus/class
11 Facebook/Twitter Reminder is placed on Facebook with match info
11 Banner Reynolds “NC State Soccer Game Today”
11 Sandwich Boards Game info placed strategically around campus
11 EVENT NORTH FLORIDA 1:00 P.M. (9/11 10th
ANIVERSARY)
12 E-News Weekly Athletic Newsletter
12 Flyer Distribution of flyers promoting that week’s games

9. 9
12 Facebook Facebook posts promoting that week’s games
12 Radio “This Week in Wolfpack Athletics” on Wolfbytes
12 Email Email TFC and Campers as reminder for Wake Forest match
16 Flyer Student athletes distribute flyers on campus/class
17 Face-to-Face Autograph session at S. Alabama football game
18 Facebook/Twitter Reminder is placed on Facebook with match info
18 Banner Reynolds “NC State Soccer Game Today”
18 Sandwich Boards Game info placed strategically around campus
18 EVENT TOWSON 1:00 P.M. (DADS & KIDS DAY/Y-GUIDES &
PRINCESSES DAY)
19 E-News Weekly Athletic Newsletter
19 Flyer Distribution of flyers promoting that week’s games
19 Facebook Facebook posts promoting that week’s games
19 Radio “This Week in Wolfpack Athletics” on Wolfbytes
22 Facebook/Twitter Reminder is placed on Facebook with match info
22 Banner Reynolds “NC State Soccer Game Today”
22 Sandwich Boards Game info placed strategically around campus
22 Flyer Student athletes distribute flyers on campus/class
22 EVENT WAKE FOREST 7:00 P.M. (TFC/INTERNATIONAL SOCCER
DAY/CAMPER DAY/SWPC
24 Face-to-Face Go to RailHawks game promoting upcoming games
OCTOBER
3 Email Email Faculty/Staff/Wake County Schools as reminder for
UVA game
13 Facebook/Twitter Reminder is placed on Facebook with match info
13 Banner Reynolds “NC State Soccer Game Today”
13 Sandwich Boards Game info placed strategically around campus
13 Flyer Student athletes distribute flyers on campus/class
13 EVENT VIRGINIA 7:00 P.M. (SAULUTE TO EDUCATION DAY
(Faculty/Staff/Wake County Schools)/JWPC)
14 Flyer Student athletes distribute flyers on campus/class
16 Facebook/Twitter Reminder is placed on Facebook with match info
16 Banner Reynolds “NC State Soccer Game Today”
16 Sandwich Boards Game info placed strategically around campus
16 EVENT VIRGINIA TECH 1:00 P.M. (PINK GAME)
17 E-News Weekly Athletic Newsletter
17 Flyer Distribution of flyers promoting that week’s games

10. 10
17 Facebook Facebook posts promoting that week’s games
17 Radio “This Week in Wolfpack Athletics” on Wolfbytes
17 Email Contact John Cirillo of Triangle United as a reminder for
Duke match
20 Facebook/Twitter Reminder is placed on Facebook with match info
20 Banner Reynolds “NC State Soccer Game Today”
20 Sandwich Boards Game info placed strategically around campus
20 Flyer Student athletes distribute flyers on campus/class
20 EVENT CLEMSON 7:00 P.M. (PACK THE HOUSE NIGHT/GREEK
NIGHT/SWPC)
24 E-News Weekly Athletic Newsletter
24 Flyer Distribution of flyers promoting that week’s games
24 Facebook Facebook posts promoting that week’s games
24 Radio “This Week in Wolfpack Athletics” on Wolfbytes
27 Facebook/Twitter Reminder is placed on Facebook with match info
27 Banner Reynolds “NC State Soccer Game Today”
27 Sandwich Boards Game info placed strategically around campus
27 Flyer Student athletes distribute flyers on campus/class
27 EVENT DUKE 7:00 P.M. (Triangle United Soccer Night/Senior Night)
In-Season Promotional Efforts
Game Week Flyer Distribution of flyers promoting that week’s games
Facebook Facebook posts promoting that week’s games
Email Weekly Athletic Newsletter
Radio “This Week in Wolfpack Athletics” on Wolfbytes
Game Day Facebook/Twitter Reminder is placed on Facebook with match info
Banner Reynolds “NC State Soccer Game Today”
Sandwich Boards Game info placed strategically around campus
Flyer Student Athletes are provided with flyers to distribute on
campus/in classes
Other Face-to-Face Attend RailHawks games promoting upcoming games and
events
Face-to-Face Attend youth soccer tournaments throughout the area to
promote upcoming games and events

11. 11
Ball Kids
 CASL  TUSA
 Goldstar  Triangle Futbol Club
 JUSA  NC State Men’s Soccer (select games)
Game-day Promotions
Marketing & Promotions Table
 A table will be set up at every home game
 Promotional items will be placed on the table while supplies last
In-Game Promotions
 Contests/Scrimmages at half
 Starter ball toss
 We Score, You Score t-shirt toss
 Theme nights
 Facebook Check-Ins
Digital & Social Media
GoPack.com
 Ability to implement headers, interactive videos and pop-ups to promote upcoming
events
 Email to all e-news subscribers with upcoming event information
 All promotions listed on promotions page-linked from soccer page
Facebook.com/ncstateathletics
 Ability to send out reminders about upcoming events and to interact with over 25,000
“Fans” with online contests and polls.
 Ability to offer special deals and discounts to Fans through Facebook Check-Ins. We can
add “loyalty” benefit to our events, so if someone attends multiple events they will
receive a prize or discount
 When a person checks into “Dail Soccer Stadium” on game day it will show that they are
at a men’s soccer event, encouraging their friends to attend as well.

12. 12
Poster & Schedule Card Distributions
Information Tables
 NC State New Student Orientation
 Cates Crawl
 Cary Lazy Daze Festival
 Y-guides Vendor Meeting
Mission Valley
Electric Beach Brueggers
Dalat Oriental Restaurant Cloos Coney Island
6-12 Convenience Store Quizno's
Ruckus Pizza Sammy's
N-Style Pack Backers
Burger King Cup a Joe
Champions Pizza Ba Da Wings
ABC Store El Cerro
Kerr Drug Baja Burrito
Nur Deli
Hillsborough Street
Sub Conscious The Record Exchange
East Village Pantana's Pool Hall
Time-Out Gumby's
Left Right Wings Zaxby's
Burger King Pita Pit
Pack Backers Brickhouse
Hills. Street Textbooks Marco's Pizza
I Love NY Pizza Subway
Farmhouse Freshberry
College Music and Pawn Amore's Pizza
Melvins Two Guy's
Hannah's Subs Jimmy Johns
Bell Tower Mart Hot Box Pizza
Zippy Mart Player's Retreat
Western Lanes Planet Smoothie
Wolfmart

13. 13
Campus/Dorms
Avents Ferry Becton
Berry Watauga
Wood U.Towers
Bragaw/Cstore Lee
College Inn Syme
Bagwell/C-Store Tucker
North Metcalf
Sullivan Alumni Assn
Case Athletics Center Bookstore
NC State Ticket Office WB
Student Health Center Atrium/Cstore
Visitors Center Talley/Cstore
Dining Halls
Western Boulevard
Wendy's Pizza Hut
Kim Dry Cleaners Subway
Jiffy Lube Circle 76
KFC Food Lion
McDonalds Bojangles
Amedeo's
Avent Ferry/Gorman Shopping Center Cameron Village
Gorman Street Pub Athlete's Foot
Subway Wolf Camera
Cueva de Lobos Medlin Davis Cleaners
Pearl Chinese Food K&W
Kangaroo Gas Station Café Carolina
Food Lion
Glenwood Ave (Mall) Wake Forest Rd
Champ's Denny's
Food Action Hooters
Foot Locker Carolina Ale House
Chili's Bojangles
Texaco TGI Friday's
Wendy's Burger King
Fat Daddy's

14. 14
Briar Creek
Aladdin’s Eatery
Applebees
Azitra Indian Fare
Bob Evans
Brixx Pizza
Brueggers
Caribou Coffee
Chili’s
Dairy Queen
Greek Fiesta
Jason’s Deli
Maggie Moo’s
McDonalds
Noodles and Co.
O’Charley’s
Qdoba
Quiznos
Slice of NY
Which Wich
Triangle Town Center
Baba Ghannouji
Chik-fil-a
Dairy Queen
Great Steak & Potato
McDonalds
Sakura
Villa Fresh Italian Kitchen
California Pizza Kitchen
Chili’s
Sweet N Yummy
Moe’s
Romano’s
Twisted Fork
Auntie Anne’s Pretzels
Caribou Coffee
Cinnabon
Great American Cookies
Pretzelmaker
Starbucks
Teavana
North Hills
Five Guys
Sport Clips
Which Wich
Fox and the Hound
Chick-fil-a
Cinellas
The Shack
Omega Sports
Starbucks
Firebirds
Moe’s
Mcallister’s