The document provides information on a proposed sponsorship between the Tampa Yankees minor league baseball team and Beef 'O' Brady's restaurants. It outlines the histories of both organizations, noting they share a focus on families and community. Market research shows their target demographics overlap. The proposal details advertising, promotions, and hospitality opportunities the Yankees could provide to help increase Beef 'O' Brady's awareness and sales. Impact would be measured through coupon redemption, media exposure tracking, surveys and sales analysis.

1. 1
Tampa Yankees and Beef ‘O’ Brady’s
Sponsorship Proposal
Presented By: Ira Dogruyol, Jeff Gonza, Kyle Smith and Andy Webb

2. 2
Contents
Letter of Transmittal................................................................................................................................6
Executive Summary.................................................................................................................................7
Tampa Yankees .......................................................................................................................................8
Description..........................................................................................................................................8
Contact Information ............................................................................................................................8
League Name.......................................................................................................................................8
Affiliation.............................................................................................................................................8
Founded..............................................................................................................................................8
General Manager.................................................................................................................................8
Location ..............................................................................................................................................8
Facility uses.........................................................................................................................................9
Corporate partners..............................................................................................................................9
Timeline of Tampa Yankees ...................................................................................................................10
Beef ‘O’Brady’s......................................................................................................................................11
Description........................................................................................................................................11
Founder.............................................................................................................................................11
C.E.O .................................................................................................................................................11
Mission Statement.............................................................................................................................11
Locations...........................................................................................................................................11
Timeline of Beef O’Bradys .....................................................................................................................12
Event Information .................................................................................................................................13
Venue Location:.................................................................................................................................13
Event Dates: ......................................................................................................................................13
Staffing..............................................................................................................................................13
Inventory Of Event.............................................................................................................................13
Facility Capabilities............................................................................................................................14
Minor League Baseball Attendance by Age Group..............................................................................14
Minor League Baseball Attendance by Gender...................................................................................14
Minor League Baseball Attendance by Income Group........................................................................14
Image Compatibility with Beef ‘O’ Brady’s .............................................................................................15
Emphasis on Family and Kids .............................................................................................................15
Emphasis on Sports Fans....................................................................................................................15
Community........................................................................................................................................16
Target Market for Tampa Yankees.........................................................................................................17

3. 3
Demographic Notes for Tampa Bay:...................................................................................................17
Psychographic Considerations ...........................................................................................................17
Table 1-Minor League Baseball Frequency of Games Attended ......................................................17
Table 2-Minor League Baseball Attendance by Gender ..................................................................17
Table 3-Minor League Baseball Attendance by Age Group .............................................................18
Table 4-Minor League Baseball Attendance by Income Group........................................................18
Table 5-Tampa Bay Market Population Age Groups........................................................................18
Table 6-Tampa Bay Incomes ..........................................................................................................19
Target Market Summary....................................................................................................................19
Target Market for Beef ‘O’ Brady’s ........................................................................................................20
Table 1: Preferred Demographics for new Beef ‘O’ Brady’s franchise .............................................20
Table 2: Psychographics of Sports Bar customers..............................................................................21
Tampa Yankee Media and Promotion Plan ............................................................................................22
George M. Steinbrenner Field Print Advertising.................................................................................23
Program Advertising ......................................................................................................................23
LUCKY NUMBER GIVEAWAYS .........................................................................................................23
TICKET BACKS ................................................................................................................................24
TICKET ENVELOPES ........................................................................................................................24
SEASON TICKET BACKS...................................................................................................................24
SEASON TICKET BOOK BACKS.........................................................................................................24
POCKET SCHEDULES.......................................................................................................................24
ROSTER BACKS (SPRING TRAINING PROGRAM INSERTS).................................................................24
George M. Steinbrenner Field Marquee Advertising ..........................................................................25
Marquee Advertising .....................................................................................................................25
George M. Steinbrenner Field Signage Advertising.............................................................................26
Signage Opportunities ...................................................................................................................26
High-Definition Video Scoreboard Board........................................................................................26
Outfield Wall Signs.........................................................................................................................26
Field Box Sign.................................................................................................................................27
Back Lit Diorama............................................................................................................................27
Tunnel Back Lit Diorama ................................................................................................................27
Closed Circuit TV............................................................................................................................27
George M. Steinbrenner Field Hospitality Opportunities....................................................................28
Rooms to Go Luxury Suites ............................................................................................................28
Plain Group Outings.......................................................................................................................28

4. 4
Group Picnic Packages ...................................................................................................................29
Bright House Networking Dugout Club...........................................................................................29
Amenities include the following during New York Yankees Spring Training: ...................................29
Media Outlets....................................................................................................................................30
The Tampa Tribune........................................................................................................................30
ESPN 1040/Tampa News 9.............................................................................................................30
Internet Exposure ..........................................................................................................................31
Promotional Opportunities................................................................................................................31
Promotions and Giveaways............................................................................................................32
Item Giveaways .............................................................................................................................32
On Field Promotions ......................................................................................................................32
Buyout Nights................................................................................................................................32
Theme Nights ................................................................................................................................33
Impact Measurement............................................................................................................................34
Track Media Exposure .......................................................................................................................34
Surveys..............................................................................................................................................34
Coupon Redemption..........................................................................................................................34
Sales Analysis ....................................................................................................................................34
Sponsorship Package.............................................................................................................................35
Print Advertising................................................................................................................................35
Signage..............................................................................................................................................35
Hospitality.........................................................................................................................................35
Promotions........................................................................................................................................35
Increase Sales Opportunities .............................................................................................................36
Product Trial/Sampling Opportunities................................................................................................36
Media Coverage & Exposure..............................................................................................................36
On-Site Signage .................................................................................................................................36
Hospitality/Promotions......................................................................................................................36
Co-Sponsor Opportunities .................................................................................................................37
Addendum ............................................................................................................................................38
Seating Chart: George M. Steinbrenner Field.....................................................................................38
2011 Potential Tampa Yankee Cosponsors.........................................................................................39
Promotional Nights/ Daily Specials ....................................................................................................40
Daily Promotions...............................................................................................................................40
2011 Tampa Yankees Schedule..........................................................................................................41

5. 5
Tampa Yankees Survey ......................................................................................................................42
Credible Websites..............................................................................................................................43
Sample Ticket-Back Coupons .............................................................................................................44

6. 6
Letter of Transmittal
Tampa Yankees
Tampa, Florida
www.tybaseball.com
Chris Elliot
Beef ‘O’ Brady’s
5510 W. LaSalle Street
Suite 200
Tampa, FL 33607
Dear Mr. Elliot:
This is a proposal requesting the partnership of Beef ‘O’ Brady’s with the Tampa Yankees. Beef ‘O’
Brady’s values of promoting affordable family friendly environment are the same values the Tampa
Yankees hold. Beef ‘O’ Brady’s provides excellent service and quality as do the Yankees. We believe that
these overlapping goals that both organizations share make this potential deal a great match.
The Tampa Yankees are a minor league affiliate of one of the most historic sport franchises in history. In
our 17 year history we have won a total of 5 league titles, including the past 2 years. The Tampa Yankees
pride themselves on community involvement. We host the WHO RAH Reading Club, Blue’s Crew Kid’s
Club, and Field of Dreams. The Yankees produce excellent service on the field for our fans and believe
that kids will be future fans and that we need to get them interested and involved.
In these trying economic times we know that you are looking for the best opportunity to invest in and
we believe we are that opportunity. We have a lot of the same values and are affordable as well. The
fact that we are local to the Tampa area as well we believe can be a huge benefit as well. Thank you for
your time and hopefully in the near future we can be partners.
Sincerely,
C. Vance Smith
Tampa Yankees
Director of Florida Operations/General Manager
1 Steinbrenner Drive
Tampa, Florida 33614
Ph: (813) 875-7753
Fax: (813) 673-3174
E-mail: vsmith@yankees.com
Enclosed: Sponsorship Proposal

7. 7
Executive Summary
Our research has been designed to trace the history and find the key aspects as to how the
Tampa Yankees and Beef ‘O’ Brady’s organizations will best complement each other in a sponsorship
contract. We have dissected the target market as well as organizational goals and used this information
to find strong points as to why this sponsorship agreement is such a great business idea. The impact
measurement fine points the financial and community benefits that will be driven from this deal.
Location being a key component of the partnership, we found Beef ‘o’ Brady’s will have a great chance
to expand awareness from the exposure gained from the Yankee’s organization. From there, we have
highlighted the most beneficial aspects that the Tampa Yankees can provide Beef ‘O’ Brady’s and clearly
stated, with numbers, in a sponsorship package. These findings have been thoroughly researched and
evaluated to develop the best Tampa Yankees product to be offered to Beef ‘O’ Brady’s.
Compatibility
 Both Beef ‘o’ Brady’s and the Tampa Yankees make their strides as an organization towards
supporting the community, providing family friendly environment, and providing a product for
sports fans in general. Further, research shows that the target markets are overlapping which
makes this sponsorship opportunity even stronger.
Impact Measurement
 Sponsorship impact will be measured in four ways: coupon redemption, tracking media
exposure, survey completion, and sales analysis. The coupons will be offered in the package as a
ticket-back, and as they are redeemed you will see a direct correlation with our events and
business at Beef ‘o’ Brady’s. PA Announcements, video advertisements and other media outlets
will be counted throughout the season then compared to the surveys as to which of these
exposures had the greatest impact on fans. Finally, we will track Beef ‘O’ Brady’s sales to find
sales trends as our season carries on and evaluate results following the season.
Sponsorship Package
 We have carefully pieced together the most reasonably priced and valued package that we feel
is appropriate for Beef ‘O’ Brady’s. Our package is aimed to increase awareness and sales of
Beef ‘o’ Brady’s through social media, print, radio/television, signage, and other in game
advertisements. We will organize and carryout specific promotional nights throughout the
season to remind our fans how we value our partners as well as how our partner has allowed
this event to be possible, through their sponsorship.

8. 8
Tampa Yankees
Description
 The Tampa Yankees play their regular season games at George M. Steinbrenner Field.
 This field was constructed in the mid 1990’s and opened for the inaugural season in 1996.
 The field sits on a 31 acre complex.
 Has a monument park honoring Yankee legends.
 Holds 11,000 seats and 13 luxury suites for fans and partners.
 The stadium holds games for the spring training of the historic New York Yankees, some of
which are nationally televised.
 The complex also hosts concerts, high school and college games, preliminary Olympic
baseball games, and other seasonal events.
 Mascot “Blue” roams the stands during games.
 5 time Florida State League Champions
 2 time defending champion
Contact Information
 1 Steinbrenner Drive, Tampa, Florida 33614
 Phone- (813) 875-7753
 Fax- (813) 673-3174
 Tybaseball.com
League Name
 Minor League Baseball
 Florida State League
Affiliation
 Advanced Class-A
 New York Yankees
Founded
 1994
General Manager
 C. Vance Smith
Location
 Tampa, Florida

9. 9
Facility uses
 corporate events
 conferences
 business meetings
 parties
 fundraisers
 bar and bat mitzvahs
 weddings
 Dugout club
 Rooms To Go luxury suites
 New York Yankee spring training games
 Olympic baseball games
Corporate partners
 Fuzzie Buddies
 The New Barker
 Sheraton Suites of Tampa Airport
 Rooms To Go
 Enterprise
 Tampa Tribune
 Bill Currie Ford
 Hess Corporation
 Bay News 9
 Humana
 Westshore Pizza
 Pepsi
 ESPN 1040am

10. 10
Timeline of Tampa Yankees
1994: Founded in Tampa, FL.
1994: Inaugural season. Features future stars such as Derek Jeter and Mariano Rivera.
1994: Florida State League Title and North Division Title.
1996: Legends Field opens and holds 10,300 people *(Annual Host to New York Yankees spring
training since inaugural year).
2001: Florida State League Title and North Division Title led by Orlando “El Duque” Hernandez.
2004: Florida State League Title and North Division Title led by players like Jason Giambi, Melky
Cabrera, and Kenny Lofton.
2007: Right Field Addition added to extend capacity of Legends Field to 11,000.
2008: On opening day of spring training, stadium is re-named to George M. Steinbrenner Field
after Yankees owner.
2008: Barrack Obama holds campaign rally in stadium.
2009: Florida State League Title and North Division Title led by prospects Jesus Montero and
Sergio Mitre.
2010: Florida State League Title and North Division Title led by manager Luis Sojo.
2011: Opening Day is April 8th
against Lakeland Flying Tigers.

11. 11
Beef ‘O’ Brady’s
Description
 Founded in 1985 in Brandon, Florida.
 Corporate office located in Tampa, Florida.
 Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its
success by building relationships in each and every Beef 'O' Brady's neighborhood
market.
o with the local schools
o youth sports leagues
o and other community organization
 The “kid appeal” of this unique concept is reinforced by a very moderately priced kids
menu and video games.
 Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its
Buffalo-style chicken wings.
Founder
 Jim Mellody
C.E.O
 Chris Elliot
Mission Statement
 “Beef O’ Brady’s strives to be the best choice for every family and sports casual dining
occasion. Beef's Way of Life is the combination of Family, Community, Business, and
Values for every partner. Making a difference – changing lives – the backbone of the
community! That is what Beef 'O' Brady's is all about.”
Locations
 225 nation-wide in 20 states
 Majority in Florida

12. 12
Timeline of Beef 'O’ Bradys
1971: Jim Mellody moves from Pennsylvania to Florida after numerous attempts in starting a
restaurant. He has decides to take on a family themed Irish Pub leaving the “hard liquor”
theme behind.
1985: Beef ‘O’ Bradys is founded by Jim Mellody in Brandon, Florida
1998: Mellody sold most of his interest to Family Sports Concepts Inc., headed by Chuck
Winship, but retained an interest in 13 locations.
2000: There were 40 locations
2002: Jim Mellody dies, 88 locations in seven Southeastern states
2005: 183 locations in 19 states
2009: Beef ‘O’ Bradys becomes first chain restaurant to open on a golf course, Brooker Creek
Golf Club.
2009: Beef ‘O’ Brady’s partners with Ad partners to raise awareness specifically through TV
commercials and websites.
2009-2010: Beef ‘O’ Bradys takes strong lead in giving back: Donations to charities and specific
restaurant donations of $35,000 to families of Tampa Police Officers.
2010: Franchisees aim to increase hospitality with hotels through the (CHIPP) program by
installing locations in local hotels.
2010: CEO Chuck Winship retired and replaced by Chris Elliot
2010: Beef ‘O’ Bradys sponsors first bowl game at Tropicana Field (Southern Mississippi vs.
Louisville).
2011: Currently have 225 Southeast locations

13. 13
Event Information
Venue Location:
 Tampa Yankees
George M. Steinbrenner Field
1 Steinbrenner Drive
Tampa, FL 33614
Event Dates:
 February 15-Setptember 15
 Time: Game Days and Stadium events (5:00-11:00pm)
Staffing
 C. Vance Smith (General Manager)  AmySue Manzione (Community Relations)
 Matt Gess (Assistant GM)  Ritchie Anderson (Head Groundskeeper)
 Howard Grosswirth (VP/Marketing Director)  Eric Baio (Game Production Coordinator)
 Jessica Lack (Account
Executive/Entertainment Coordinator)
 Jeremy Ventura (Account
Executive/Merchandise)
 Brian Valdez (Ticket Director)  Allison Ennis (Marketing Coordinator)
 Jennifer Magliocchetti (Assistant Ticket
Director)
Inventory of Event
 Product / Service Category Exclusivity
 Title or Co-Sponsorship of Events
 Game Program Ads
 Pocket Schedule and or Workout Roster Ad
 Spots on New York Radio Broadcast
 Spots on New York Televised Broadcast
 Ads on George M. Steinbrenner Field's Web Site (w/links)
 30-second spot on Stadium Video Boards
 Logo I.D. on Stadium Video Boards
 P.A. announcements at game
 In-stadium banner signage
 Sampling opportunities
 Opportunity to distribute information and/or premium items at game
 Mentions in local radio advertising
 Logos tagged in local newspaper advertising
 Luxury Suite Seats to game
 Corporate Outing (incl. food & refreshments

14. 14
Facility Capabilities
 Minor League Baseball Games
 Spring Training Games (Major League Baseball)
 Olympic League Baseball
 High School State Championship Baseball
 College Baseball Games/Tournaments
 Music/Performance Concerts
The George M. Steinbrenner field has held events alike the above since the inaugural season. Other
events include speeches by the President and meetings of corporation executives. The following is the
typical age demographic that attends minor league baseball games.
Minor League Baseball Attendance by Age Group
Age Group 2005 2006 2009
18-34 37.2% 32.2% 34.9%
35-49 37.4% 35.6% 35%
50-64 17.2% 23.6% 21.1%
65+ 8.2% 8.6% 9%
Minor League Baseball Attendance by Gender
Gender 2005 2006 2009
Male 60.1% 62.5% 56.4%
Female 39.9% 37.5% 43.6%
Minor League Baseball Attendance by Income Group
Income Group 2005 2006 2009
Under $25,000 14.7% 11.8% 11.4%
$25,000 - $49,999 28.2% 23.8% 25%
$50,000 - $99,999 39.5% 44.1% 39.5%
$100,000+ 17.5% 20.2% 24.2%

15. 15
Image Compatibility with Beef ‘O’ Brady’s
Image compatibility is important between any potential sponsor and organization in order to
promote the same values and morals to consumers of both entities. There are a few key things
that should be pointed out when considering the compatibility between the Tampa Yankees
and Beef ‘O’ Brady’s:
Emphasis on Family and Kids
 Jim Mellody created Beef ‘O” Brady’s on the sentiments of a family friendly atmosphere
which focuses on the before mentioned “kid appeal”.
 All restaurants have a moderately priced kids menu as well as game rooms.
 A huge part of deciding where to eat for families is if it is appropriate for their children
and Beef ‘O’ Brady’s takes pride in providing this kind of atmosphere.
 Minor League Baseball and the Tampa Yankees are all about creating affordable, family
friendly entertainment especially for kids, just like Beef ‘O’ Brady’s does.
 Some things the Tampa Yankees do specifically include:
 Blue’s Crew Kid’s Club
 Field of Dreams
 Birthday Parties
 Summer Baseball Camps
 WHO RAH Reading Club
Emphasis on Sports Fans
 Beef ‘O’ Brady’s and Tampa Yankees make sense because being a sports organization
ties perfectly into the sports pubs atmosphere.
 The pub-type design brings to life the atmosphere of European soccer and the passion
they share for the sport.
 Beef ‘O’ Brady’s shares a similar passion in delivering sporting events while satisfying
the hunger of every customer that comes in.
 The Yankees Organization prides itself on success from the Tampa Yankees all the way
up to the New York Yankees.

16. 16
 Being associated with such a historic franchise that has such a large following
throughout the entire country would greatly benefit the chain.
 Beef ‘O’ Brady’s has already taken an active role in associating itself with sport events
and organizations including:
 Beef ‘O’ Brady’s Bowl where Louisville defeated Southern Miss
 Opened up the first chain restaurant on Brooker Creek Golf Course
 Associate Sponsor for Kurt Busch Miller Lite Car
Community
Community support and involvement is an area that both organizations strive to tend to. This is
clearly shown in efforts by both organizations.
 In July of 2010 the Beef ‘o’ Brady’s franchise donated $35,000 towards two Tampa
police officers, and their families, who were killed in the line of duty. This was a
voluntary act and shows true commitment by giving back to the force that protects the
community in which the franchises operate. The donation was done on July 19th
and of
58 restaurants a percentage of the days proceeds were donated to support the families.
 The Tampa Yankees also reach out to the community through their promotional nights
as in: Armed Forces Night, Pink Out Night, and discounted tickets for friends and
families. These nights support the nations’ troops who serve our country as well as raise
awareness and support for those suffering, suffered, and affected by breast cancer.
 However, the efforts do not stop there. Knowing that youth is the future of the
community and fan base the team supports Blue’s Crew Reading Club which rewards
local students for their efforts inside the class room.
 The effort put forth towards the community is another compatibility aspect of the two
organizations towards a success sponsorship agreement.

17. 17
Target Market for Tampa Yankees
A variety of people attend minor league baseball games for various reasons. Here are some
statistics gathered from Minor League Baseball and the Tampa Bay area to gain a better idea of
who is attending games. Tables 1, 2, 3 and 4 show Minor League baseball attendance statistics,
while tables 5 and 6 show demographics for the Tampa Bay area. Both tables show that there
is close to 60% overlap of minor league baseball attendance and the Tampa Bay area.
**According to Minor League Baseball, 50% of Minor League Baseball Fans have children.
There is an especially strong emphasis on affordable, family fun. With that being said, a large
target market blue collar, middle class families.
Table 1-Minor League Baseball Frequency of Games Attended
Times Per Year 2005 2006 2009
1 42.4% 40.2% 48.8%
2-5 45.8% 42.6% 34.3%
6 11.8% 17.2% 16.%
Table 2-Minor League Baseball Attendance by Gender
Gender 2005 2006 2009
Male 60.1% 62.5% 56.4%
Female 39.9% 37.5% 43.6%
Demographic Notes for Tampa Bay:
 Median age was 41.53 years
 Median income was $47,484
 Average income was $64,287
 Area gets over 15 million tourists
Psychographic Considerations
 Baseball/sports fans
 Social event and opportunity to spend
time with friends
 Chance to spend time with the family
 Business events

18. 18
Table 3-Minor League Baseball Attendance by Age Group
Age Group 2005 2006 2009
18-34 37.2% 32.2% 34.9%
35-49 37.4% 35.6% 35%
50-64 17.2% 23.6% 21.1%
65+ 8.2% 8.6% 9%
Table 4-Minor League Baseball Attendance by Income Group
Income Group 2005 2006 2009
Under $25,000 14.7% 11.8% 11.4%
$25,000 - $49,999 28.2% 23.8% 25%
$50,000 - $99,999 39.5% 44.1% 39.5%
$100,000+ 17.5% 20.2% 24.2%
Table 5-Tampa Bay Market Population Age Groups
Age Population Percentage
0-17 884,423 21.6%
18-34 1,214,963 20.08%
35-54 1,102,640 26.93%
55-64 501,265 12.24%
65+ 784,040 19.15%

19. 19
Table 6-Tampa Bay Incomes
Income Households with
Income
Percentage
Less than $24,999 396,244 23.22%
$25,000 - $49,999 505,809 29.64%
$50,000 - $99,999 536,484 31.43%
$100,000 - $249,999 234,281 13.73%
$250,000+ 33,890 1.99%
Target Market Summary
 With a fan demographic of nearly the same percentage of women (43.6%) as men
(54.6%), minor league baseball seems to be an enjoyable experience for both genders.
 70% of those that attend minor league games are within the age range of 18-49 which
includes young adults as well as middle aged people most likely with families.
o Nearly 50% of Tampa’s population falls within a similar range making Tampa a
perfect town for minor league baseball.
 The majority (39.5%) of minor league attendees are within the income range of $50,000-
$99,000. This is favorable to Tampa’s average income of approximately $64,000.

20. 20
Target Market for Beef ‘O’ Brady’s
Beef ‘O’ Brady’s satisfies the hunger and entertainment needs of most every demographic.
Everyone has to eat, and anyone that enjoys a fun, family friendly sports environment will enjoy
Beef ‘O’ Brady’s emphasizes reaching out to the community so each franchise will cater to the
needs of its location while still holding true to the values Beef ‘O’ Brady’s exhibits.
With that being said, we focus our attention less on demographics and more towards
psychographics. These are the typical consumers that you would find on any given day or night
at Beef ‘O’ Brady’s.
Table 1 will show the psychographics of customers who attend sports bars such as Beef ‘O’
Brady’s, while Table 2 will show the preferred demographics of potential new franchise
locations for Beef ‘O’ Brady’s.
Table 1: Preferred Demographics for new Beef ‘O’ Brady’s franchise
Demographic
Residential Population
(3 mile radius)
35,000 people
Median Household Income $50,000
Average Age 35 years
Household Size 2.2 people+

21. 21
Table 2: Psychographics of Sports Bar customers
People Group Psychographics Services
Sports Fans Want to watch sports and eat
at the same time
Have TVs in the restaurant
with sports on; have sports
decorations
College Students Want a place to socialize and
watch a game
Have locations near college
campuses
Families Want a family friendly place
to take children for a meal
Strive to have a family-
friendly sports environment;
Have kids menus; want kids to
come enjoy the fun; sponsor
Little League teams; advertise
that Beef’s is where game
time meets family time
Dinner Crowd Want a place to grab a good
meal
Have good food; invite
everyone to come as they are;
have specials
Social Crowd Want a place to spend time
with friends
Can have parties at the
restaurants; conducive to
social gatherings during a
meal

22. 22
Tampa Yankee Media and Promotion Plan
Since 1994, the Tampa Yankees Baseball Team has established itself as a main staple in
Tampa Bay sports market. They are the Advanced Class-A minor league team of the New York
Yankees, and can offer Beef ‘O’ Brady’s affordable advertising and marketing opportunities that
will draw attention to your product and business. There is no better way to impress customers
then by partnering with a baseball team that is associated with an organization like the New
York Yankees, the most successful, prestigious franchise professional sports has ever seen. By
teaming up with the Tampa Yankees, you'll increase organizational awareness and enhance
Beef ‘O’ Brady’s image at a reasonable price.
Here’s what others are saying:
Perfect evening, perfect baseball, perfect customer relations, perfect benefactor and perfect
venue. When working with the Tampa Yankees you expect the best. Our experience exceeded
expectations. They are truly an organization who not only wants to succeed, but they want you
to succeed as well. From the management staff right down to the worker bees - they are all
professional and personable. They are all willing to help in any way possible. As a major sponsor
for Bark in The Ballpark held at Steinbrenner Field, it has been a joy and pleasure being involved.
Edie Marie Wilhoit - President Fuzzie Buddies
Team up with the Yankees and you are guaranteed to be a winner

23. 23
George M. Steinbrenner Field Print Advertising
Keep Beef ‘O’ Brady’s name in front of the Yankees
loyal fan base throughout the season. Your
company will gain positive exposure that extends
from Major League Spring Training, Florida State
League games and beyond to special events. We
customize programs to better target your business
objectives. As we like to say at the Yankees, "We
are limited only by our imagination".
Program Advertising
Program’s are every fans essential souvenir
and extends Beef ‘O’ Brady’s advertising
message throughout the season and
beyond when it goes home with your
customer. Fans hold on to programs and
reference long after the season ends! A
Yankees' program is sure to be a collector's
item for generations of baseball fans.
LUCKY NUMBER GIVEAWAYS
Lucky Number Giveaways are a hit with fans and a competitive commodity for sponsor because it is the
best way to enhance your program ad! During Tampa Yankee games, the scoreboard will light up with
Beef ‘O’ Brady’s Logo and the PA announcer instructs fans to your ad to see if they are that evening's
Lucky Number Winner. You can give away prizes and coupons to enhance service and store traffic.

24. 24
TICKET BACKS
Place Beef ‘O’ Brady’s logo and coupons in the hands of more than 250,000 fans. Your logo and
coupons will appear on the back of all tickets sold through the Ticket Office and will increase
awareness and sales opportunities through increased store traffic. You can also periodically change
your coupons to match company objectives and initiatives.
TICKET ENVELOPES
Tickets sold through the George M. Steinbrenner Field Ticket Office are placed into envelopes for
safekeeping. A safe way for Beef ‘O’ Brady’s to advertise with the Yankees is on the George M.
Steinbrenner Field Ticket envelopes. Beef ‘O’ Brady’s logo and message will be placed into the hands
of more than 250,000 fans.
SEASON TICKET BACKS
Similar to normal ticket backs, this is a great way for Beef ‘O’ Brady’s to target the affluent, avid
sports fan. Season ticket holder’s make-up over 50% of all seats sold at George M. Steinbrenner Field
during the New York Yankees Spring Training season.
SEASON TICKET BOOK BACKS
This is a great option to reach the most affluent fans in Tampa. Season tickets are mailed to season
ticket holders in souvenir booklets. The Beef ‘O’ Brady’s logo and message will appear in full color on
the back of the souvenir ticket booklet.
POCKET SCHEDULES
Put Beef ‘O’ Brady’s logo and message in the pockets and on the refrigerators of potential customers.
The New York Yankees and Tampa Yankees print more than 200,000 pocket schedules and disperse
them throughout the community. Place Beef ‘O’ Brady’s advertising message on a pocket schedule
panel and you will gain a multitude of exposure.
ROSTER BACKS (SPRING TRAINING PROGRAM INSERTS)
Place Beef ‘O’ Brady’s logo on the back of the 2001 season Spring Training rosters. During each game
the New York Yankees Roster and opposing team roster are inserted into the program. The roster
page is a keepsake and a big hit with fans.

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George M. Steinbrenner Field Marquee Advertising
Marquee Advertising
Three free-standing marquees indicate the location and entry for George M. Steinbrenner Field. The
main marquee is three sided and sits on one of Tampa's busiest intersections on Dale Mabry Highway
and Dr. Martin Luther King, Jr. Blvd. Two other marquees sit on Dale Mabry Highway and Dr. Martin
Luther King, Jr. Blvd just south and just east of the corner. With over 130,000 vehicles passing through
daily, Beef ‘O’ Brady’s message will reach thousands of potential customers increasing awareness and
sales opportunities for the company.

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George M. Steinbrenner Field Signage Advertising
Signage Opportunities
Beef ‘O’ Brady’s can take advantage of in-stadium signage
which is an extremely effective means to exhibit your logo
and message to a captive audience for three to four hours
at all Major League Spring Training games, Tampa Yankee
games and all special events! Local, regional and national
broadcast media will pick up many in-stadium signs.
High-Definition Video Scoreboard Board
George M. Steinbrenner Field offers interactive games and commercial air time on the 18' x 24' high-
definition video board. There are also 2 permanent ad panels and 6 tri-vision rotating panels. Hundreds
of thousands of fans will be watching replays and highlights on the scoreboard which represents a great
opportunity for Beef ‘O’ Brady’s to capture the fan’s attention.
Outfield Wall Signs
Outfield wall signs at George M. Steinbrenner Field are
visible to a three or four hour captive audience. In one
year, more than 300,000 fans during all Spring Training
games, the Florida High School Championships as well as
special events will see your Beef ‘O’ Brady’s logo and
message. The outfield wall signs are 8' x 16', made of
heavy gauge vinyl and are full color.

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Field Box Sign
The use of in stadium signage is an extremely effective
means by which Beef ‘O’ Brady’s can exhibit their logo
and a message to fans. Field box signs are located behind
first and third base, perfect for coverage by local, regional
and national print and broadcast media.
Back Lit Diorama
Beef ‘O’ Brady’s logo and message lit up! Beef ‘O’
Brady’s logo and message can be on an illuminated sign
that will be centrally located on the George M.
Steinbrenner Field concourse. This 4' x 6' sign will be
visible by all spectators. Beef ‘O’ Brady’s message will
receive bright exposure during all events at George M.
Steinbrenner Field.
Tunnel Back Lit Diorama
Take your back lit diorama in the stadium bowl. Beef ‘O’ Brady’s logo and message will be placed inside
the stadium bowl for fans, media and players to view. Concourse diorama's are 19"x 80" each and
include two signs per tunnel.
Closed Circuit TV
The televisions at George M. Steinbrenner Field are located on the concourse level at our concession
stands as well as in the Legends Room and merchandise shops. This signage opportunity will have
thousands of spectators watching Beef ‘O’ Brady’s message while waiting in line to purchase New York
Yankee merchandise and food. Beef ‘O’ Brady’s logo and message will be attached to each television.

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George M. Steinbrenner Field Hospitality Opportunities
Along with opportunities for advertisement and further promoting Beef ‘O’ Brady’s to the public, George
M. Steinbrenner Field offers various hospitality opportunities to offer employees and prospective
business partners. Some of these include luxury suites, group outings/picnics, and renting out the
illustrious Bright House Networking Dugout Club.
Rooms to Go Luxury Suites
Beef ‘O’ Brady’s sponsorship options could potentially
include a suite at Steinbrenner Field, where you will find
that the spaciousness and privacy of our luxury suites are
perfect for business or pleasure. This is a great way to
reward employees of Beef ‘O’ Brady’s or to show
potential business partners a great time in a professional
atmosphere.
Steinbrenner Field luxury suites are located on the club
level of the ballpark and Beef ‘O’ Brady’s and employees
will be able to watch the game in style. They have an
exclusive entrance with semi-private restrooms; it’s fully
carpeted, furnished with heating and air conditioning, a
mini-refrigerator, flat screen TVs, leather furniture, and
high top tables overlooking the field. There are plenty of catering options ranging from ballpark hot dogs
to more fine dining options. Chef Brian can cater your outing to meet your every need.
Plain Group Outings
Group outings are a great way to reward and boost morale of Beef ‘O’ Brady’s employees. They also
provide a great setting to bring business partners and potential business partners whether you want to
talk business or show your appreciation for them
 Great seat locations. Your group will be given our best reserved seating.
 Easy planning. This is the reason we provide each group with their own group coordinator. Every
member of your group will have a ticket to the game, along with a hat and program upon arrival.
 Your group name in lights. Your group will have their name on the video board and a special welcome
message aired over the public address system during the game.

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Group Picnic Packages
Want more than just a plan group outing? Beef ‘O’ Brady’s can choose from various picnic packages
offered. All the same benefits as a group outing plus a catered meal. And while these are the
designated menus, we can help plan an upgraded menu by working directly with our in-house chef.
SINGLE: Party Includes: Fresh grilled hot dogs, chips, popcorn, Pepsi products, an exclusive Tampa
Yankees cap, and reserved ticket to the game.
TURN TWO: Party Includes: Fresh gilled hot dogs, hamburgers, and cheeseburgers, chips, baked beans,
Pepsi products, an exclusive Tampa Yankees cap and reserved ticket to the game.
TRIPLE PLAY: Party Includes: Fresh gilled hot dogs, hamburgers, and cheeseburgers, chicken
sandwiches, cole slaw, potato salad, Pepsi products, an exclusive Tampa Yankees cap, reserved ticket to
the game, and food attendant.
GRAND SLAM - ALL YOU CAN EAT BAR-B-QUE (two hour party)
Party includes: Fried chicken, fresh gilled hot dogs, hamburgers, and cheeseburgers, pulled pork
sandwiches, baked beans, cole slaw, potato salad, chips, Pepsi products, bottled water, an exclusive
Tampa Yankees cap, reserved ticket to the game, and food attendant.
Bright House Networking Dugout Club
The Bright House Networks Dugout Club is a lavish upscale area nestled beneath George M.
Steinbrenner Field and a great hospitality opportunity for Beef ‘O’ Brady’s. The Bright House
Networks Dugout Club is a perfect setting for luncheons, meetings and any other special event. The
Bright House is capable of accommodating 100 guests, offering a full-service bar, a catered buffet, and
audio/visual capabilities.
Amenities include the following during New
York Yankees Spring Training:
 Immaculate dining and lounge area
 Wait staff service at your seat
 Participating companies/person name
identifying seat location
 Theater style seating 50 feet from home
plate-10 feet closer than the pitcher
 Private restrooms
 VIP entrance
 All-Inclusive buffet featuring entrée and ball
park food – Beer, wine & soda
 Exclusive seating with a great game view
 Full access to private club
 Complimentary VIP parking (2 spots per box)
 Complimentary Program
 Guaranteed giveaways
 Complimentary New York Yankees yearbook

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Media Outlets
The Tampa Tribune
The Tampa Tribune, dating back to 1895, has been a newspaper in the Tampa community for over
115 years. It is our pleasure to be able to call them the official newspaper of the Tampa Yankees. With
a circulation of over 258,000; exposure from this partnership can be very successful in raising
awareness of not only your business’s specials or sales, but of your business in general. We would be
able to include advertisements along with our game schedule and upcoming events following the
Tribune’s sport section.
ESPN 1040/Tampa News 9
The Tampa Yankees games are broadcasted live on ESPN 1040AM radio station. Our organization
hosts 71 home games as well as 71 away games. With our broadcasting team traveling with our team
on the field, this gives your business the opportunity to be represented over a third of the days in a
calendar year. Advertising from ESPN is sure to bring positive exposure to your organization while
increasing awareness to community members!
Our partnership with Tampa’s Bay News 9 will open the door to new marketing and advertising
opportunities as well. Bay News 9 is involved in reporting sports and community news daily in the
Tampa area. Commercial air time on either network is a great way for you to remind potential
customers about your business during even the busiest days of their lives!

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Internet Exposure
With the exponential growth of technology, availability to access the internet in particular, social
media and online advertising is an essential when advertising your business. Social media in particular
is aimed to provide quick and to the point information about events all over the world. There are an
estimated 190 million Twitter users tweeting 65 million times a day and an estimated 500 million
people on Facebook. These staggering statistics along with the availability of advertising space on our
organizational website should be an option unable to refuse. Social media exposure through
partnership could include:
 Frequent Twitter updates of specials and events with over 2,300 followers.
Link: http://twitter.com/#!/TampaYankees
 Facebook page updates and event creation by our Public Relation employee. Team
has over 4,700 friends that view and get updates of the team.
Link: http://www.facebook.com/home.php#!/profile.php?id=1030056118
 Team website advertising space, as well as Twitter and Facebook reminders.
Link: http://www.minorleaguebaseball.com/index.jsp?sid=t587
Promotional Opportunities

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Promotions and Giveaways
We take great pride in not only providing entertainment to our fans but our sponsors as well. During the
season we hold various promotion nights including: firework nights, bark in the park, themed nights, and
giveaways. By engaging in a partnership with our organization we will be glad to implement requests for
in game activities and recognition along with the guarantee of gifts and merchandise giveaways for your
business.
Item Giveaways
Sponsors of the Tampa Yankees will be included on the items that we complimentary give our fans for
the duration of the season. These items will be presented for approval during the season and are a
valued option in our sponsorship packages, these items include:
 Hats/Visors
 Tampa Yankee Logo Baseballs
 T-Shirts
 Seat Cushions
 Blow-up Items (Bats and Noise Sticks)
On Field Promotions
On field sponsors are interactive fan games that take place between and before innings during home
games. Our sponsors will be introduced, thanked, and broadcasted as the official sponsor of the
particular event. These games are crowd engagers and a great moral booster for your organization.
 Games include: Dizzy-Bat, Base Races, Mascot Races, Balloon Tosses, Sack Races, Field of
Dreams (Children homerun contest), Pie eating contest, and many more!
Buyout Nights
Buyout nights are one of the more special offers for our sponsorship corporations. These nights allow
your company to buy out the park and will receive 10,000 tickets to disperse among your employees,
friends, family, and their friends and families (Tickets can be donated to charitable organizations or the
military). The most important thing is that this is YOUR company’s night and all sponsorship and benefits
will be accredited to the support of you and your company!

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Theme Nights
For years we have offered theme nights that were suggested by our staff and sponsors and kept most as
well as continued in being creative to come up with more ideas. A sponsorship with our organization
allows you the opportunity to sponsor one or multiple theme nights at our stadium or even come up
with your own innovative idea! We have done everything from bark in the park to Christmas in July and
we are looking forward to taking in and carrying out the planning of your new ideas! The nights will be
advertised prior to the game to raise awareness of the theme night your organization is putting on.
 Past themed nights: Bark in the Park, Christmas In July, Jimmy Buffett Night, Cancer Awareness,
Military Appreciation, Super Hero Night, Firework nights, and many more
 Think of the possibilities: “The Tampa Yankees and (Your Company Here) are proud to present
Tampa Area Little League Baseball and Softball Night at George M. Steinbrenner Field!”

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Impact Measurement
To ensure that Beef ‘O’ Brady’s gets the most out of their sponsorship, The Tampa
Yankees will conduct several methods of impact measurement. We take pride in forming
positive relationships that will benefit both Beef ‘O’ Brady’s and ourselves, and we will take the
proper steps to provide as much value as possible.
Track Media Exposure
Throughout the course of the season the Tampa Yankees will track:
 PA announcements
 Video board announcements
 Radio and Television airtime
 Number of internet hits to website
 Number of pocket schedules, programs, and other print materials distributed
Surveys
The Tampa Yankees will ask fans to participate in surveys to measure the impact of the
exposure Beef ‘O’ Brady’s gets during games and if the sponsorships is successful in increasing
awareness and encouraging fans to eat at local Beef ‘O’ Brady’s restaurants. Sample questions
may include:
 What sponsors were you able to recognize throughout the game?
 How many times did you notice Beef ‘O’ Brady’s signage or other advertisements during
the course of the game?
 Which Beef ‘O’ Brady’s advertisement stood out to you the most?
 How much more likely are you to eat at Beef ‘O’ Brady’s with a coupon or without one?
 How likely are you to go to Beef ‘O’ Brady’s after attending a Tampa Yankees game?
Coupon Redemption
A great way to measure the impact of the sponsorship is to record the amount of
coupons that are being redeemed from the back of tickets. The coupons should encourage
people to eat at Beef ‘O’ Brady’s and you will know exactly how many customers are there as a
result of attending Tampa Yankees games.
Sales Analysis
 Evaluate sales before season, during season, and after season to analyze trends and to
see if restaurant traffic has increased as a result of sponsorship.
 During the season, evaluate sales on game days to see if there is an increase in store
traffic that might correlate to attending Tampa Yankees games.
 Promote and track sales for specific menu items advertised through PA announcements,
coupons, and prizes to determine success of impact

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Sponsorship Package
There are a number of opportunities and potential sponsorship packages the Tampa Yankees
has to offer. We have strategically put together a package that we feel is most appropriate for Beef ‘O’
Brady’s and that will result in a maximum return on investment. Please contact us if you’d like to adjust
the package as there are several other opportunities for Beef ‘O’ Brady’s.
Print Advertising
Program Advertising Full Page (8.5” x 11”)………………………………………..……………………………………………… $750
Lucky Number Giveaways (20 games)….………………………..…………………………………………………………………. $500
Ticket Backs…………………………………………………..……………………………………………………………………………. $4,000
Pocket Schedules……………………….…………………………………………………………………………………………………. $2,500
Signage
Marquee Advertising……………………………………………………………………................................................... $1,000
Outfield Sign (8x16)………………………………………………………………………………………………………….…………… $3,000
Back Lit Diorama (4x6)……………………………………………………………………………………………………………………... $700
Hospitality
Luxury Suite (5 Games)………………………………….………………………………………………………………………………. $1250
1 Group Picnic (Grand Slam Package)…………………………….………………………………………………………………… $300
Dugout Club (1 Game)……………………………………………………………………..…………………………………………….... $500
Promotions
Item Giveaway (Logo Baseball)…………………………………………………………………………..…………………………. $1,500
In Game Promotion (Beef ‘O’ Brady’s Base Race)……………………………………………………………….…………. $2,000
Main Event (two Fireworks nights)………………………………………………………………………………………………. $1,750
Total Cost: $19,750
Total Value: $38,250

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Increase Sales Opportunities
 Beef ‘O’ Brady’s is going to gain a multitude of exposure through print advertising, marquee
advertising, signage, and promotional opportunities that will increase fan awareness and in turn,
increase sales.
 Beef ‘O’ Brady’s will see an increase in sales when prizes and coupons that are given away
through lucky number giveaways, ticket backs, and Beef ‘O’ Brady’s Base Race are redeemed in
local restaurants.
 Along with the sponsorship comes the opportunity for Beef ‘O’ Brady’s to have a game day table
where they can interact with fans, hand out coupons, and encourage fans to come eat at their
restaurant.
Product Trial/Sampling Opportunities
 Beef ‘O’ Brady’s will be able to periodically change prizes and coupons in order to promote
marketing initiatives that could include introducing new menu items.
 While concession exclusivity restricts us from allowing Beef ‘O’ Brady’s to offer samples during
games, you will be able to provide sample exits of food for scheduled games.
Media Coverage & Exposure
 Beef ‘O’ Brady’s will be seen in the Tampa Tribune, the Tampa Yankees official newspaper where
you will receive additional advertising and exposure.
 All games are broadcasted on ESPN Radio 1040am and Beef ‘O’ Brady’s will receive multiple
spots and commercials throughout the game.
 Beef ‘O’ Brady’s will receive commercial air time and will also be mentioned during highlights on
local news station Bay News 9.
 The Tampa Yankees Website, Facebook, and Twitter provide another medium for advertisement
and exposure.
On-Site Signage
 Beef ‘O’ Brady’s will be highly visible across the ball park with an 8x16 outfield sign as well as
4x6 back lit diorama’s that are across the concourse. Other signage options are available at Beef
‘O’ Brady’s request.
Hospitality/Promotions
 You will be able to reward employees and show prospective business partners a good time in
your luxury suite, catered picnics, and dugout club night that has been assigned for Beef ‘O’
Brady’s.
 Beef ‘O’ Brady’s will also be given discounted tickets for special Beef ‘O’ Brady’s nights.
 Being a part of giveaways, on field promotions, and sponsoring two fireworks nights are a great
way to link Beef ‘O’ Brady’s image with a family friendly organization like the Tampa Yankees. It
is a great way to positively reinforce your brand.

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Co-Sponsor Opportunities
You will receive discounted rates from select Sheraton Hotels.
Enterprise will offer you discounted car rental rates on any
trips you may take.
West Shore Pizza will offer pizzas for half the price to fellow
sponsors of the Tampa Yankees.
Tampa’s Lowry Zoo will hold special days throughout the season
where sponsors are able to visit at discounted rates.

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Addendum
Seating Chart: George M. Steinbrenner Field

39. 39
2011 Potential Tampa Yankee Cosponsors
Fuzzie Buddies The New Barker
Mister Hot Shine Village Health Market
St. Joeseph’s Hospital Federal Credit Union SerenBe Day Spa
Moffit Cancer Center Tampa’s Lowry Park Zoo
Bright House Network Tampa Theatre
Frankies Pin Chasers

40. 40
Teamwork Imprinted Sportswear
Promotional Nights/ Daily Specials
The following nights will be presented one/multiple times during the season…
 Facebook Friday
 Yankees Hat Giveaway (First 250 fans receive a free Yankees hat)
 Postgame firework Nights
 Humana Silver Slugger Nights*
 Pepsi Little Leaguer Night (First 250 fans get collectors pepsi pen/Little leaguers enter gates free
in uniform)
 KRAFT Singles Tuesday Nights*
 BoGo Night( Buyone get one program, and select concession items)
 Kids Night*
 Blue’s Crew Kids Club*
 Pink Out Night (Players and Fans are encouraged to pink out the stadium in honor of breat
cancer awareness)
 Thirsty Thursday*
 Easter Egg Hunt
 Yankees Gold Replica World Series Ring (First 250 fans receive a replica ring)
 Family and Friends Night* ($38 for 4 tickets, 4 drinks, 4 chips, 4 hats, and a Zoo pass)
 Armed Forces Night (Honor of men and women serving Military)
 2011 Card Set Giveaway
 Water bottle giveaway
 Fan Appreciation Night
 Jimmy Buffet Tribute Night
 (* =Weekly Promotion Nights)
Daily Promotions
 Monday: Fans over the age of 55 get a free hot dog, drink and chips with purchase of $5
reserved ticket thanks to our Humana Silver Sluggers Night.
 Tuesday: KRAFT Singles Tuesday by presenting a Kraft Singles wrapper tickets are buy one get
one free, this deal also goes for programs, speed pitch, and select concession items.
 Wednesday: Kids 14 years and younger will eat for free (hotdog, chips, and drink) with purchase
of $5 reserved ticket, Kids Night!
 Thursday: Beer Bottles are $2 and dodas and draft beers are $1 for our Thirsty Thursdays from
6-8pm.
 Friday: Tickets are $2 and so are sodas and draft beers for our Facebook Friday, this also
includes $10 for all you can eat wings from 6-8pm.
 Saturday: For just $38 dollars we include 4 tickets, 4 hats, 4 drinks, 4 chips, and a Tampa’s Lowry
Park Zoo pass for our Family and Friends Night

41. 41
2011 Tampa Yankees Schedule

42. 42
Tampa Yankees Survey
Please answer the following questions with the answer that you feel is most appropriate.
1. Who are the sponsors for the Tampa Yankees? ___________________________________________
2. Which advertisement stood out the most to you while you were at the game? __________________
3. About how many times did you notice the Beef ‘O’ Brady’s advertisements? ____________________
4. Have you ever been to a Beef ‘O’ Brady’s? _______________________________________________
5. Do you know where the closest Beef ‘O’ Brady’s location is to your house? _____________________
6. Do you pass a Beef ‘O’ Brady’s location on your way to Steinbrenner Field?_____________________
Strongly
Disagree
Somewhat
Disagree
Neutral
Somewhat
Agree
Strongly
Agree
I go out to eat often. 1 2 3 4 5
I am more likely to go to Beef ‘O’
Brady’s after attending a Tampa
Yankees Game
1 2 3 4 5
The family friendly environments
of Steinbrenner Field and Beef ‘O’
Brady’s are similar.
1 2 3 4 5
I would be more likely to go to
Beef ‘O’ Brady’s if I had a coupon.
1 2 3 4 5
Thank you for completing this survey. We appreciate your feedback and hope to see you again at
Steinbrenner Field.

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Credible Websites
 http://sbrnet.com/
 http://tampa.yankees.milb.com/index.jsp?sid=t587
 http://www.steinbrennerfield.com/
 http://www.beefobradys.com/default.aspx
 http://web.minorleaguebaseball.com/index.jsp
 http://www.baseball-almanac.com/minor-league/minor0.shtml

44. 44
Sample Ticket-Back Coupons