The document describes Forrester Leadership Boards, which provide marketing and strategy executives with peer communities and expert guidance. The boards address challenges facing these professionals through dedicated advisors, cutting-edge research, and opportunities to collaborate with peers. Members gain competitive advantages through best practices, reduced costs, improved decision-making, and stimulated innovation. The boards include councils focused on specific areas like customer experience, e-business, and market research.
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1. Mar ket ing & St r at egy
Forrester Leadership Boards
For Marketing & strategy executives
F O RRE S T E R
L E A D E RS H I P B O ARDS
2. F o r r e s t e r l e a d e r s h i p b o a r d s F o r M a r k e t i n g & s t r at e g y e x e c u t i v e s
CMO grOup
interaCtive Marketing COunCil
e B u S i n e S S & C h a n n e l S t r at e g y C O u n C i l
CuStOMer experienCe COunCil
CuStOMer intelligenCe COunCil
Market reSearCh COunCil
3. In today’s global business environment, marketing and
strategy professionals face a score of challenges that
directly affect the performance of their organizations.
F O r reSt er l ead er Ship BOar d S d ir eCt ly ad d r eSS t hiS iSSue.
“Forrester Leadership
Boards help you make
key decisions by providing
insight and best practices
from your peers, Forrester
analysts, and a personal
advisor whose sole focus We prOvide an exe Cutive
is helping you succeed in peer COMM unity With the
your role.” M iSSiO n OF MaxiM izing
Victoria Bough yO ur SuCCeSS.
Vice President
Forrester Leadership Boards
Marketing & Strategy Client Group
F O r r e S t e r l e a d e r S h i p B O a r d S F O r M a r k e t i n g & S t r at e g y
prOFeSSiOnalS
n CMO Group
n Interactive Marketing Council
n eBusiness & Channel Strategy Council
n Customer Experience Council
n Customer Intelligence Council
n Market Research Council
4. FOrreS t e r l e a d e r Sh i p de di Cated tO yO ur SuCCeSS and t he SuCCeSS O F yO ur O r ganizatiOn
BOardS FOr Marke ti n g & Membership in the Forrester Leadership Boards recognizes your responsibility as a thought
Strate gy prOFe S Si O n a l S leader and supports your achievements with peer best practice insights, exclusive research,
dedicated research resources, and access to Events. If you are in one of the six roles served
by Forrester Leadership Boards, you may qualify to join.
“a significant benefit What can you expect as a Leadership Boards Member?
of being a member p e r SO n al ized adviSO r
of the Forrester
A dedicated research Advisor acts as an extension of your team, proactively connecting
Leadership Boards
you with relevant research and peers based on your current projects and performance goals.
cMo group is that i
can email questions
r e l e va n t Cut t ing- ed ge CO nt ent
to my advisor. she
not only supplies me As a member of the Forrester Leadership Boards, you vote on what research is important
with answers, she to you — you direct the research agenda. You’re exposed to Forrester’s in-depth data and
is also proactive in forward-looking analysis in advance of other Forrester clients. Your Advisor understands your
connecting me with
needs and ensures that the information you receive is relevant to your priorities and goals.
fellow cMo members
whose counsel and t r u St e d peer CO MMunit y
advice are invaluable.”
Tap into the collective wisdom of your peers to gain insight on best practices and proven
Monica Woo
Chief Marketing and
strategies. You’ll have the opportunity to share your own expertise and help fellow members.
Merchandising Officer You can also connect 24×7 through our member-only online community.
1-800-FLOWERS.COM
the Forrester Leadership Boards help you and your organization succeed
G a In C O Mp Et I t I v E
a Dva n taG E RE D u C E C O S tS
Yo u r
Yo u r
o r g a n i z at i o n ’ s
su c c e ss
Sav E t I ME su c c e ss
S t I Mulat E
M a kE B Et t E R I n n OvatI O n
B u SI n E SS D E CI SI O n S
5. a Fu lly ta il Ore d Se rvi Ce e x Cl u Si v e MeMBer Ship BeneFit S
With p e rS On a l a n d Save time by collaborating with your dedicated Advisor to increase efficiency.
Organ iz at iOn al B e n e F i tS Your time is precious — we work to help you maximize your productivity. Through
a deep understanding of your unique challenges, we recommend specific research,
analysts, and peers to provide the help you need to achieve success. According to one member
“A single conversation with a peer helped me avoid two months of pitfalls.”
Reduce costs by leveraging peer best practices.
As a member, you have access to peer insights and best practices through the
exclusive member online community, virtual and face-to-face meetings, and
your Advisor. Members frequently suggest that the support they receive saves hundreds of
thousands — and even millions — of dollars.
Make better business decisions by collaborating on tough challenges.
Because we restrict membership, you can be sure that the people you collaborate
with are facing challenges similar to your own. Your membership is designed to help
you tap into the wisdom of many peers in the same role in a safe environment. Through
collaboration, even the best ideas can be improved. Leading thinkers love the ability to test
their concepts on the peer community.
Stimulate innovation by changing your thinking.
In these challenging times, companies must continuously innovate. Because
members come from a broad range of industries, your thinking will be stimulated
and challenged. Discover how peers are doing things differently — sometimes the simplest
change can make the biggest difference.
Gain competitive advantage by positioning yourself to evolve.
No market remains constant. As a result, companies and organizations must evolve
or die. By becoming a member of Forrester Leadership Boards, you are positioning
yourself — and your company — for continuous evolution that will form the basis of
sustained competitive advantage.
6. FOrreS t e r l e a d e r Sh i p CM O g rO up
BOardS FOr Marke ti n g & Members of this group are senior marketing executives within large organizations who
Strate gy e x e C ut iv e S typically must:
n Establish a customer-centric culture
n Develop business-driven global marketing teams
n leverage the power of emerging technologies
Cu StO M er exper ienCe CO unCil
Members of this council are professionals within large organizations who typically must:
n Implement an effective “voice of the customer” program
n prioritize customer experience site improvements to deliver greater business results
n Ensure that customer experience remains a priority during shifts in the business cycle
Cu StO M er int ell igenCe CO unCil
Members of this council are professionals within large organizations who typically must:
n Employ best practices in customer analytics
n leverage the customer database to drive business results across the organization
n Select marketing technology and service providers
e B u Si n e SS & Channel St r at egy CO unCil
Members of this council are professionals within large organizations who typically must:
n Increase online traffic and sales
n Implement next-generation improvements to their sites
n Develop a long-term eBusiness strategy
i n te r aCt ive Mar ket ing CO unCil
Members of this council are professionals within large organizations who typically must:
n Justify investments in interactive marketing tactics
n Integrate interactive marketing tactics with traditional marketing programs
n Maximize the results of interactive marketing investments
M a r ke t r eSear Ch CO unCil
Members of this council are professionals within large organizations who typically must:
n Justify investments in new market research strategies
n Synthesize research into action-oriented recommendations
n Optimize their market research capabilities
To learn more about becoming a member of the Forrester Leadership Boards,
please contact your Forrester representative, email flb@forrester.com, or visit
http://www.forrester.com/LeadershipBoards.
