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An introduction – <<COMPANY>> Supporting Strategic Growth through World Class Insights Prepared by Forrester Research for <<COMPANY>> <<DATE>> LOGO Company
About You
Agenda for our conversation Introductions (10 min) Background on <<COMPANY>> (15 min) Current business situation. Internal organization Business strategic goals/priorities Potential value added of addressing those. (*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuable Brainstorming with Forrester (10+ min) What can we do for <<COMPANY>>, how and when (if applicable) Wrap up & next steps (5min)
About Forrester
Forrester Research: Who are we? Global research and advisory firm, our aim is to support business leaders and their decisions.  We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world. George F. Colony CEO
Our Focus: Your Focus - Role Based Insights By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our client’s agendas.  LEADERSHIP BOARD AND DATA ADVISORS Technology Industry ADVISORY AND CONSULTING TEAMS RESEARCH TEAM Marketing & Strategy CLIENT RESOURCE CENTER ACCOUNT MANAGEMENT TEAM Information Technology
7 Areas of Expertise – Forrester Professional Practices
Types of Research Research Unit What, Where and When? Why and How? Quantitative Qualitative consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Consumer Technographics (Consumer Survey Data) Industry Specific  Best Practices Forecast View Role Specific  Best Practices 40 independent forecasts in collaboration with our research experts Decision Support Tools Role Specific
BIG Picture – Practices or Roles
Marketing Leadership: How can Forrester Help? Define the strategy for the future of marketing and customer relationships
Customer Experience: How can Forrester Help? Increase loyalty, maximise lifetime value of customers
Customer Intelligence: How can Forrester Help? Turn complex customer knowledge into strategic insight
Consumer Product Strategy: How can Forrester Help? Identify new market opportunities, business models.
eBusiness & Channel Strategy: How can Forrester Help? Build effective online strategies
Interactive Marketing: How can Forrester Help? Develop winning strategies for emerging and mainstream digital media
Our Services
Proposed Engagement Level Peer Community Advisory Sessions Research Unit
Proposed Engagement Level Research Unit 400+ Analysts  Unlimited Inquiry Access World Class Insights
Proposed Engagement Level Peer Community Exclusive Research Best Practices Dedicated Advisor
Proposed Engagement Level Advisory Sessions Bespoke Engagements Workshop Format Executive Education  + Validation
Proposed Engagement Level Peer Community Advisory Sessions Research Unit Bespoke Engagements 400+ Analysts  Exclusive Research Workshop Format Best Practices Unlimited Inquiry Access Dedicated Advisor Executive Education  + Validation World Class Insights
Our Services: How do they stack up? Advantage Validation Consultancy Advisory Sweet spot Insights + Inquiries Insights (Research) Value Self procured Intelligence Google Personalized
In a nutshell Agencies Tech Vendors Our Value Proposition to <<COMPANY>> is our Human Capital: their knowledge, insights and our peer community of marketing leaders. For the next time your team needs advice on how: ,[object Object]
Understand your consumer
Define Optimal Strategies
Benchmark marketing organizationYou Forrester Tech Vendors Agencies Consumer  Insight Tech Trends Best  Practices
How do we service our clients
We align to initiatives that support strategic success
Personalized service delivery Dedicated Account Manager / Executive Partner @  Forrester Executive Team @ Client Understands: Goals Strategies Initiatives Personal Timelines Consultative  Background
Personalized service delivery Dedicated Account Manager @  Forrester ,[object Object]
Engage the best analyst

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Intro client

  • 1. An introduction – <<COMPANY>> Supporting Strategic Growth through World Class Insights Prepared by Forrester Research for <<COMPANY>> <<DATE>> LOGO Company
  • 3. Agenda for our conversation Introductions (10 min) Background on <<COMPANY>> (15 min) Current business situation. Internal organization Business strategic goals/priorities Potential value added of addressing those. (*)Focus on unaddressed requirements with high priority or need for validation in which Forrester’s input could be valuable Brainstorming with Forrester (10+ min) What can we do for <<COMPANY>>, how and when (if applicable) Wrap up & next steps (5min)
  • 5. Forrester Research: Who are we? Global research and advisory firm, our aim is to support business leaders and their decisions. We deliver fact based insights that inspire leaders and guide great decisions, ensuring success in a complex world. George F. Colony CEO
  • 6. Our Focus: Your Focus - Role Based Insights By focusing our organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to our client’s agendas. LEADERSHIP BOARD AND DATA ADVISORS Technology Industry ADVISORY AND CONSULTING TEAMS RESEARCH TEAM Marketing & Strategy CLIENT RESOURCE CENTER ACCOUNT MANAGEMENT TEAM Information Technology
  • 7. 7 Areas of Expertise – Forrester Professional Practices
  • 8. Types of Research Research Unit What, Where and When? Why and How? Quantitative Qualitative consumer adoption of digital devices, channels, and services, and on technology's impact on consumer behavior. Consumer Technographics (Consumer Survey Data) Industry Specific Best Practices Forecast View Role Specific Best Practices 40 independent forecasts in collaboration with our research experts Decision Support Tools Role Specific
  • 9. BIG Picture – Practices or Roles
  • 10. Marketing Leadership: How can Forrester Help? Define the strategy for the future of marketing and customer relationships
  • 11. Customer Experience: How can Forrester Help? Increase loyalty, maximise lifetime value of customers
  • 12. Customer Intelligence: How can Forrester Help? Turn complex customer knowledge into strategic insight
  • 13. Consumer Product Strategy: How can Forrester Help? Identify new market opportunities, business models.
  • 14. eBusiness & Channel Strategy: How can Forrester Help? Build effective online strategies
  • 15. Interactive Marketing: How can Forrester Help? Develop winning strategies for emerging and mainstream digital media
  • 17. Proposed Engagement Level Peer Community Advisory Sessions Research Unit
  • 18. Proposed Engagement Level Research Unit 400+ Analysts Unlimited Inquiry Access World Class Insights
  • 19. Proposed Engagement Level Peer Community Exclusive Research Best Practices Dedicated Advisor
  • 20. Proposed Engagement Level Advisory Sessions Bespoke Engagements Workshop Format Executive Education + Validation
  • 21. Proposed Engagement Level Peer Community Advisory Sessions Research Unit Bespoke Engagements 400+ Analysts Exclusive Research Workshop Format Best Practices Unlimited Inquiry Access Dedicated Advisor Executive Education + Validation World Class Insights
  • 22. Our Services: How do they stack up? Advantage Validation Consultancy Advisory Sweet spot Insights + Inquiries Insights (Research) Value Self procured Intelligence Google Personalized
  • 23.
  • 26. Benchmark marketing organizationYou Forrester Tech Vendors Agencies Consumer Insight Tech Trends Best Practices
  • 27. How do we service our clients
  • 28. We align to initiatives that support strategic success
  • 29. Personalized service delivery Dedicated Account Manager / Executive Partner @ Forrester Executive Team @ Client Understands: Goals Strategies Initiatives Personal Timelines Consultative Background
  • 30.
  • 31. Engage the best analyst
  • 32.
  • 34. Peer to peer networks
  • 40.
  • 42. Some of our Clients (UK)

Editor's Notes

  1. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  2. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  3. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  4. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  5. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  6. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).
  7. Delete second Name/Title if not needed, but be sure to keep the Month Day, Year information. For a teleconference, after the date, add a period and “Call in at XX:55 p.m. Eastern time” (change the time to five minutes prior to the start of the teleconference).