The document discusses the challenges of empowering individuals in the current client-server model of the web and proposes an alternative called Vendor Relationship Management (VRM). VRM would allow individuals to manage their own data and relationships with companies through open-source personal data stores and new signaling tools. Examples of new VRM tools are discussed like personal RFPs and fourth parties to assist individuals in negotiating with companies on more equal terms. The document calls for helping to develop these new VRM life forms and businesses to reform retail and shift power more toward empowering individuals online.