2007 12 12 Lesweb3

Turning the Tables What happens when users are really in charge. Doc Searls

1) Bullshit will lose leverage. ,[object Object],[object Object]

If Web 2.0 is about “design patterns and business models for the next generation…” ,[object Object]

WhyTF shoud advertising be what Web ANYTHING is about? ,[object Object],[object Object],[object Object]

Google’s customers say Web 2.0 is about advertising: ,[object Object]

Web 2.0 bullshit gets results.

BuzzPhraser nailed Bullshit 0.1:

Emptybottle nails Bullshit 2.0:

Jeez… Cluetrain was a rant against bullshit. ,[object Object]

Now Bullshit isn’t just in everybody’s face. ,[object Object]

Now bullshit gets personal: ,[object Object],[object Object]

Now you’re not just a face. You’re a target. And a tool. ,[object Object],[object Object],[object Object],[object Object],[object Object]

2) Advertising as we know it will die. ,[object Object]

3) Herding people into walled gardens and guessing about what makes them “social” will seem as absurd as it actually is.

4) We’ll realize that the most important producers are what we used to call consumers. ,[object Object]

5) The value chain will be replaced by the value constellation.

6) “What’s your business model?” will no longer be asked of everything. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7) We’ll make money by maximizing “because effects”. ,[object Object],[object Object]

8) Markets will be understood in terms of relationships. ,[object Object]

Markets are all three things: transactions, conversations & relationships. ,[object Object],[object Object]

9) The Live Web is more important than Web X.n ,[object Object]

The Live Web is branching off the Static Web. ,[object Object],Space (Static) Time (Live)

Google lets you search the relatively static Web: ,[object Object],[object Object],[object Object]

Google Blogsearch searches the Live Web: ,[object Object]

How about by date? ,[object Object]

Technorati sees the live web 2:

10) We’ll marry the live web to the value constellation. ,[object Object],[object Object],[object Object]

For example I should be able to notify the whole market of my car rental intentions. ,[object Object],[object Object]

I should be able to express global preferences outside of anyone’s silo. ,[object Object],[object Object],[object Object],[object Object]

I should be able to manage my own health care data. ,[object Object]

I should be able to inquire and relate to whole markets, on the fly. ,[object Object],[object Object],[object Object]

11) We’ll be able to manage vendors at least as well as they manage us. ,[object Object],[object Object],[object Object],[object Object]

We’re calling this VRM, for Vendor Relationship Management ,[object Object],[object Object],[object Object]

ProjectVRM is where we’re working on it ,[object Object],[object Object],[object Object],[object Object]

2007 12 12 Lesweb3

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2007 12 12 Lesweb3