The document discusses the early stages of the online economy and customer empowerment. It notes that currently [1] online businesses try to make customers captive through loyalty programs and data silos, [2] Vendor Relationship Management (VRM) aims to put customers in control of their own data and relationships with companies, and [3] as this happens, the "Intention Economy" will emerge where businesses cater to what customers actually want rather than try to drive customer desires.
Slides that accompanied the opening keynote at the Kynetx Impact conference in Provo, Utah. Note: uses American Typewriter Condensed, not on all machines. If you have formatting problems, use the .pdf version
Slides that accompanied the opening keynote at the Kynetx Impact conference in Provo, Utah. Note: uses American Typewriter Condensed, not on all machines. If you have formatting problems, use the .pdf version
Descansen en paz todas las víctimas… …de todos los actos terroristas… …y de todas las guerras.
May all the victims who have suffered from acts of terrorism and war 'Rest In Peace!'
Descansen en paz todas las víctimas… …de todos los actos terroristas… …y de todas las guerras.
May all the victims who have suffered from acts of terrorism and war 'Rest In Peace!'
Bob London presented to students in the University of Maryland's Dingman Center for Entrepreneurship on various ways to understand the world from their customers' perspective.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
Should you think about pivoting? I shared some thoughts and a frank view of how we arrived at a decision to pivot from SnapGoods to Knodes. This talk was given at the Hard Candy Shell & Fanfeedr Product Insights Conference on October 7th.
Business considerations for privacy and open data: how not to get caught outtheODI
When all around you seems to be going "open", what should you know and bear in mind to avoid a privacy debacle. Unless your data is solely about inanimate objects, there will be privacy considerations for your business or organisation. Done properly, suitable consideration may be trivial; done badly, it can be catastrophic, and hindsight is always better when the stories are about a different organisation.With kittens and hopefully some humour, Sam Smith of Privacy International covers how your organisation can avoid a future audience laughing (uncomfortably) at the privacy choices you should have made for your users, your customers and citizens.
A synopsis of marketing and business practice in the 21st Century within Virt...Will Burns
Completed presentation for vBusiness Link to be used on June 23rd at the grand opening of vBusiness Link in SecondLife. This presentation is the downloadable version for our audience.
The Art of Innovation (by Guy Kawasaki)Keith Instone
Keynote presentation from "Entrepreneurial Thinking" conference, the 4th Annual Sebo Series in Entrepreneurship, April 13, 2007, Bowling Green State University, Bowling Green, Ohio. By Guy Kawasaki.
Experienced MLM attorney, Kevin Thompson, shares his insights and illustrates several factors to help people distinguish between pyramid schemes and legitimate network marketing companies. The article is full of relevant content to help protect the integrity of the industry.
For Founders Institute Sydney 2012 discussing two companies I founded as case studies. Lessons learned, axioms internalised and specific actions for early stage companies.
Keynote presentation from "Entrepreneurial Thinking" conference, the 4th Annual Sebo Series in Entrepreneurship, April 13, 2007, Bowling Green State University, Bowling Green, Ohio. By Guy Kawasaki.
Slides for a talk I gave for Zuora at Subscribed 2012 in London. Topics are the subscription economy, VRM, customer commons, and business problems that can only be solved from the customer's side—subsription hell especially.
A slide deck to guide discussion of McLuhan and identity at the XXIVth Internet Identity Workshop. It led into a follow-on session for the Digital Life Collective, which was focused on "the Web we want."
A talk given at SugarCRM's SugarCon conference in 2011. It was way ahead of oits t (this won't let me go back and correct what's alredy typed, so I'll stop here).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
5. The Net’s taking some time too.
Live !
“real-time” Giant Zero!
Web !
Open! Ambient!
source!
Connectivity!
Blogging!
ISPs! RSS!
Graphical!
browsers!
Dunno!
Early open!
protocols!
Linux!
TCP/IP! NOW! Whatever!
Web!
Free!
software!
1980s ! 1990s! 2000s! 2010s! 20XXs! 2XXXs! XXXXs!
Right now we have a few light elements, a lot of heat and no galaxies.
5
6. Consider the online shopping
“experience”
Doc’s wife, in 1996:
“Why can’t I take my shopping cart from one site to another?”
6
7. Consider “Terms of ‘Service’” that
also haven’t changed since 1996:
You agree we aren't liable for annoying interruptions caused by you; or a third party, buildings, hills, network
congestion, rye whiskey falling sickness or unexpected acts of God or man, and will save harmless rotary
lyrfmstrdl detections of bargas overload prevention, or in the event of random siding management retrenchments,
or Elvis leaving the building. Unattended overseas submissions in saved mail hazard functions will be subject to
bad weather or sneeze funneling through contractor felch reform blister pack truncation, or for the duration of the
remaining unintended contractual subsequent lost or expired obligations, except in the state of Michigan at night.
We also save ourselves and close relatives harmless from anything we don't control; including clear weather and
oddball acts of random gods. You also agree we are not liable for missed garments, body parts, or voice mails,
even if you have saved them. Nothing we say or mumble here is trustworthy or true, or meant for any purpose
other than to feed the fears of our legal department, which has no other reason to live. Whether for reasons of
drugs, hormones, gas or mood, we may terminate this agreement with cheeful impunity, and there’s not a damn
thing you can do about it.
Accept.
Why even bother reading something you have to accept,
and which give all advantages to the seller?
7
9. Brick mortar businesses are
adopting what’s broken online.
It’s so early online that you have to become a “member” and
“sign in” to buy anything. SSO still isn’t here.
The old brick mortar world was free of this silly friction.
Now it’s encumbered. And it’s crazy.
9
10. Loyalty cards
are the Green Stamps of our time.
The biggest press run in history was the 1966 Green Stamps Saver Book.
Green stamps were about “raising switching costs”…
“differentiation” … “driving loyalty”…
It’s all part of industrial automation gone wild.
10
11. Take for example
one fine grocery store…
… with all the modern inconveniences.
11
12. To check out “fast” at Shaws,
you need to operate one of these:
This is part of the cool new retail trend
of outsourcing customer support.
To the customer.
12
13. Note to selves: When somebody
sells an “experience,” think of this:
“Experience” too often means vendor control of the user.
13
14. A typical check-out story.
Went to Shaws, gathered a bunch of groceries.
Scanned and bagged at the “fast” self-check-out thing.
Failed to get the Shaws card discount.
Went to Customer Service.
Had 20 minutes of life sucked away.
Got a generous gift card from a Shaws human who hates the system too.
Why didn’t we learn from the Green Stamps experience?
14
15. Because we’ve idealized
impersonal business.
Take for example
“Customer Relationship Management.”
15
16. Do an image search for CRM
and you’ll find these:
All are ways to “acquire,” “control,” “retain,” “manage”
and otherwise “own” customers.
We talk about customers as if they were slaves. Or Worse.
16
17. Where do you fit in this picture?
Right about here:
17
18. The problem is the persistent belief that
the best customer is a captive one.
So we think “the best captor wins.”
And we is all of us. Not just sellers.
18
19. Thus we think a “free market”
is “your choice of captor.”
Even though the Net is now in the middle of everything.
19
20. Every captor is also a silo
for storing customer data.
So a “free market” becomes “your choice of data captor.”
20
21. So the hospitality market
looks like this:
All your data for each, and from each, is captive in each.
21
25. We’re still in the past.
Live Web!
Ubiquity! Giant Zero!
Open! “Social”
source! whatever !
RSS!
ISPs!
Graphical!
browsers!
Dunno!
Early open!
protocols!
Web!
TCP/IP! NOW! Whatever!
Free!
software!
1980s ! 1990s! 2000s! 2010s! 20XXs! 2XXXs! XXXXs!
We need to keep building out the Net.
And the Net is personal. Not just social.
25
26. How do we prove that a free customer
is more valuable than a captive one.?
26
27. One solution is
Vendor Relationship Management
That’s how each of us manages relations with them…
at least as well as they think they’re relating to us.
27
28. VRM is the reciprocal of CRM.
VRM
CRM
It will work together with CRM.
Or without it.
Either way, sellers will have to deal for real with
empowered customers.
28
29. With VRM, the individual is the point
of integration for his or her own data.
… and the point of origination for what’s done
with it.
29
31. Manage our own health care data.
This is a tall order, and very long term.
But there are some great people working on, for
example, personal health records (PHRs).
31
32. Issue a “personal RFP”
to whole markets, on the fly.
For example, send a message saying you need a 200w 220-110
converter
in Amsterdam on a Sunday afternoon…
— without giving any more than the required information.
Scott Adams calls this “broadcast shopping.”
32
33. Assert useful Terms of Service.
That are ours instead of theirs.
You agree we aren't liable for annoying interruptions caused by you; or a third party, buildings, hills, network
congestion, rye whiskey falling sickness or unexpected acts of God or man, and will save harmless rotary
lyrfmstrdl detections of bargas overload prevention, or in the event of random siding management retrenchments,
or Elvis leaving the building. Unattended overseas submissions in saved mail hazard functions will be subject to
bad weather or sneeze funneling through contractor felch reform blister pack truncation, or for the duration of the
remaining unintended contractual subsequent lost or expired obligations, except in the state of Michigan at night.
We also save ourselves and close relatives harmless from anything we don't control; including clear weather and
oddball acts of random gods. You also agree we are not liable for missed garments, body parts, or voice mails,
even if you have saved them. Nothing we say or mumble here is trustworthy or true, or meant for any purpose
other than to feed the fears of our legal department, which has no other reason to live. Whether for reasons of
drugs, hormones, gas or mood, we may terminate this agreement with cheeful impunity, and there’s not a damn
thing you can do about it.
Accept.
33
35. Create a new business model
for free media.
Free media include…
Non-commercial broadcasting
Blogs, podcasts
Music…
Anything that’s either free on purpose or too easy to
“steal.”
35
37. We’ll reform retail by giving customers
their own tools of engagement.
Customers won’t be able to price everything.
But they will be able to drive supply more directly.
And they will become platforms for whole new
business categories.
37
38. A new service category will appear.
Fourth-party services will be customer-driven.
38
39. There will be no limit to the number
or power of 4 th parties.
It’s a big, green field. Built on the customer.
39
40. So, for example, with hotels…
Fourth parties can represent, intermediate,
or otherwise help out.
So, as this business expands…
40
41. The Intention Economy
will get real.
It will be based on what customers actually want.
Rather than the “attention economy” of guessing
what customers want.
… or “driving” customers (like cattle) to want stuff.
As a result…
41
42. The advertising bubble
will burst.
No, it won’t go away. We’ll always need some.
It just won’t the business model of first resort.
At best it will be the reciprocal of customers advertising
what they want.
42