This document discusses the differences between the current commercial web model, which is top-down and focused on targeting and controlling users, and an emerging model of personal democracy and user-driven relationships online. It advocates for a shift to a more equal, user-driven model where individuals can control how their data is used and shared through tools like VRM that put the user in the driver's seat regarding their online interactions and data disclosure.

1. User Driven
Democracy
@dsearls

4. Personal
Democracy
0.x

5. This is the
Commercial Web.

6. This has been
the
Web we’ve
known
since 1995.

9. WebbyFreebies.com

10. 10
“Without anonymity
the human race
will not be
human
any more.”
— Eben Moglen

12. “a universal linked
information system,
in which generality
and portability are
more important than
fancy graphics
techniques and
complex extra
facilities.”

15. CRM talks about:
“targeting”
“acquiring”
“controlling”
“retaining”
“managing”
“locking in” and
“owning” customers.

16. Here’s the Commercial Web model
for Personal Democracy:
Oregon State University

17. The technical word for this
is client-server.
Oregon State University

18. Client-server is top-down:
Server
Client Client Client Client Client Client
Billions
more
In other words,
Submissive-Dominant

19. Browsing
Milk and
cookies

20. Online, users have no more
power than sites give them.

28. X
X
X
X
X

29. X
X
X
X

33. With VRM, the user drives.
For example…

34. You relate on your own terms
No Tracking.
No personally identifiable information.
Selective and secure data disclosure.
Data back in a usable form

35. Write your own rules, execute
them wherever you like.
This is what Kynetx does.

36. Do GRM: Government
Relationship Management
Britt
Blaser

37. 37
“We made software
to create freedom.
Embed freedom
in everything.
Turn freedom on.
This is the moment.”
— Eben Moglen