SlideShare a Scribd company logo
What’s next on the open horizon ,[object Object],[object Object]
I believe in Duncan Watts. But I also believe in tipping. ,[object Object],[object Object]
What’s next is fulfilment of The Cluetrain Prophesy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First, we have some unfinished Cluetrain business. ,[object Object]
How can customer reach exceed vendor grasp?
We can take our clues from  free software and open source. ,[object Object],[object Object]
Open source developers have practical motivations. ,[object Object],[object Object],[object Object]
Open source code is a product of human nature. ,[object Object],[object Object],[object Object]
Open source and the Net share two ideals:  ,[object Object],[object Object],[object Object]
3) Anybody can improve it
There are now more than half a million open source code bases.  ,[object Object],[object Object],[object Object]
The Live Web is branching off the Static Web. ,[object Object],Space (Static) Time (Live)
Relationships will grow on the live web. ,[object Object],[object Object]
The Live Web is where we’ll drive The Intention Economy. ,[object Object],[object Object]
Intention in a markeplace is what you get when the customer’s mind is made up. ,[object Object],[object Object],[object Object],Attention Intention Decision
We can explore The Intention Economy with Searls law #14: ,[object Object],[object Object]
The car rental business makes an excellent study of intention-deprived markets. ,[object Object]
…or worse, on the Web: ,[object Object],[object Object]
I like to rent from Budget, because I might get a Ford Focus ,[object Object],[object Object]
What good would it do the car rental business to know what any customer’s intentions are, outside the silos? ,[object Object],[object Object],[object Object]
A few things companies will need to know about independent customers ,[object Object],[object Object],[object Object]
I should be able to express global (and logical) preferences outside of anyone’s silo. ,[object Object],[object Object],[object Object],[object Object]
I should be able to manage my own health care data. ,[object Object]
I should be able to inquire and relate to whole markets, on the fly. ,[object Object],[object Object],[object Object]
I should be able to manage my relationships with vendors. ,[object Object],[object Object],[object Object],[object Object]
We’re calling this VRM, for Vendor Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our first project is a new business model for free media. (that isn’t advertising) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our first tool is the  relbutton : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The relbutton can represent three different states. ,[object Object],[object Object],[object Object]
There’s no limit to data types  stored on both sides. ,[object Object],[object Object]
Here’s where you’ll see it first. ,[object Object]
That provides a new business model for media. ,[object Object],[object Object],[object Object]
Q&A ,[object Object],[object Object],[object Object]

More Related Content

Similar to 20080521icitizendoc Searls 1211920988695171 9

Vrm Media Republic2
Vrm Media Republic2Vrm Media Republic2
Vrm Media Republic2guest3df6d5
 
Eic2008munich1
Eic2008munich1Eic2008munich1
Eic2008munich1Doc Searls
 
2009 03 24 Lunchtalk
2009 03 24 Lunchtalk2009 03 24 Lunchtalk
2009 03 24 Lunchtalk
Doc Searls
 
2007 12 12 Lesweb3
2007 12 12 Lesweb32007 12 12 Lesweb3
2007 12 12 Lesweb3
Doc Searls
 
Rethinking Business Models in a Networked World
Rethinking Business Models in a Networked WorldRethinking Business Models in a Networked World
Rethinking Business Models in a Networked World
Thomas Samson
 
The Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of MarketingThe Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of Marketing
iStrategy
 
Vrm - A different perspective to be really customer-centric
Vrm - A different perspective to be really customer-centricVrm - A different perspective to be really customer-centric
Vrm - A different perspective to be really customer-centricAndrea Incalza
 
Wendy lea, community effect
Wendy lea, community effectWendy lea, community effect
Wendy lea, community effect
bill_lee_cce
 
The cross-channel insight imperative white paper
The cross-channel insight imperative white paperThe cross-channel insight imperative white paper
The cross-channel insight imperative white paper
Experian Marketing Services UK
 
Finger On The Pulse - Trends Briefing
Finger On The Pulse  - Trends BriefingFinger On The Pulse  - Trends Briefing
Finger On The Pulse - Trends Briefing
pulsemccann
 
2008 06 02_scopenl-a
2008 06 02_scopenl-a2008 06 02_scopenl-a
2008 06 02_scopenl-aDoc Searls
 
Microsoft Dynamics Retail e-Book
Microsoft Dynamics Retail e-Book   Microsoft Dynamics Retail e-Book
Microsoft Dynamics Retail e-Book
Microsoft India
 
Cultural Autobiography Examples. Cultural Autobio
Cultural Autobiography Examples. Cultural AutobioCultural Autobiography Examples. Cultural Autobio
Cultural Autobiography Examples. Cultural Autobio
Kim Stephens
 
Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book Review
Kendall Matthews
 
Business Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docxBusiness Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docx
RAHUL126667
 
Custom Paper Writing Service.. Online assignment writing service.
Custom Paper Writing Service.. Online assignment writing service.Custom Paper Writing Service.. Online assignment writing service.
Custom Paper Writing Service.. Online assignment writing service.
Lisa Martinez
 
Advertisement Analysis Essay Example
Advertisement Analysis Essay ExampleAdvertisement Analysis Essay Example
Advertisement Analysis Essay Example
Lakeisha Jones
 
Reaction Slides 85 - 95
Reaction Slides 85 - 95Reaction Slides 85 - 95
Reaction Slides 85 - 95Paul Ward
 
Short Essay On My School, CBSE Class 1 To 10, 10 Lin
Short Essay On My School, CBSE Class 1 To 10, 10 LinShort Essay On My School, CBSE Class 1 To 10, 10 Lin
Short Essay On My School, CBSE Class 1 To 10, 10 Lin
Cynthia King
 
#HRTF16 Talent Tech Labs Presentation
#HRTF16 Talent Tech Labs Presentation#HRTF16 Talent Tech Labs Presentation
#HRTF16 Talent Tech Labs Presentation
Jonathan F. Kestenbaum
 

Similar to 20080521icitizendoc Searls 1211920988695171 9 (20)

Vrm Media Republic2
Vrm Media Republic2Vrm Media Republic2
Vrm Media Republic2
 
Eic2008munich1
Eic2008munich1Eic2008munich1
Eic2008munich1
 
2009 03 24 Lunchtalk
2009 03 24 Lunchtalk2009 03 24 Lunchtalk
2009 03 24 Lunchtalk
 
2007 12 12 Lesweb3
2007 12 12 Lesweb32007 12 12 Lesweb3
2007 12 12 Lesweb3
 
Rethinking Business Models in a Networked World
Rethinking Business Models in a Networked WorldRethinking Business Models in a Networked World
Rethinking Business Models in a Networked World
 
The Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of MarketingThe Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of Marketing
 
Vrm - A different perspective to be really customer-centric
Vrm - A different perspective to be really customer-centricVrm - A different perspective to be really customer-centric
Vrm - A different perspective to be really customer-centric
 
Wendy lea, community effect
Wendy lea, community effectWendy lea, community effect
Wendy lea, community effect
 
The cross-channel insight imperative white paper
The cross-channel insight imperative white paperThe cross-channel insight imperative white paper
The cross-channel insight imperative white paper
 
Finger On The Pulse - Trends Briefing
Finger On The Pulse  - Trends BriefingFinger On The Pulse  - Trends Briefing
Finger On The Pulse - Trends Briefing
 
2008 06 02_scopenl-a
2008 06 02_scopenl-a2008 06 02_scopenl-a
2008 06 02_scopenl-a
 
Microsoft Dynamics Retail e-Book
Microsoft Dynamics Retail e-Book   Microsoft Dynamics Retail e-Book
Microsoft Dynamics Retail e-Book
 
Cultural Autobiography Examples. Cultural Autobio
Cultural Autobiography Examples. Cultural AutobioCultural Autobiography Examples. Cultural Autobio
Cultural Autobiography Examples. Cultural Autobio
 
Digital Marketing Analytics: Book Review
Digital Marketing Analytics: Book ReviewDigital Marketing Analytics: Book Review
Digital Marketing Analytics: Book Review
 
Business Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docxBusiness Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docx
 
Custom Paper Writing Service.. Online assignment writing service.
Custom Paper Writing Service.. Online assignment writing service.Custom Paper Writing Service.. Online assignment writing service.
Custom Paper Writing Service.. Online assignment writing service.
 
Advertisement Analysis Essay Example
Advertisement Analysis Essay ExampleAdvertisement Analysis Essay Example
Advertisement Analysis Essay Example
 
Reaction Slides 85 - 95
Reaction Slides 85 - 95Reaction Slides 85 - 95
Reaction Slides 85 - 95
 
Short Essay On My School, CBSE Class 1 To 10, 10 Lin
Short Essay On My School, CBSE Class 1 To 10, 10 LinShort Essay On My School, CBSE Class 1 To 10, 10 Lin
Short Essay On My School, CBSE Class 1 To 10, 10 Lin
 
#HRTF16 Talent Tech Labs Presentation
#HRTF16 Talent Tech Labs Presentation#HRTF16 Talent Tech Labs Presentation
#HRTF16 Talent Tech Labs Presentation
 

Recently uploaded

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 

Recently uploaded (20)

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 

20080521icitizendoc Searls 1211920988695171 9

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. How can customer reach exceed vendor grasp?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 3) Anybody can improve it
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.