SlideShare a Scribd company logo
Contact:
Christian Birk, co-founder
m: christian@endomondo.com
p: +45 2219 3737
We will make your
sports experience
    more fun!
• Flexibility is an important
  factor

• Use of technology

• Trend towards spending
  more time within
  communities
• Flexibility is an
  important factor

• Use of technology

• Trend towards spending
  more time within
  communities
Source:   The Danes’ Sports Habits 2007, Danish Institute for Sports Studies
• Flexibility is an important
  factor

• Use of technology

• Trend towards spending
  more time within
  communities
Historically, technology within the sports industry is somewhat absent

         Major changes in general technology                          Minor changes in sports
1970’s
2010




                                                                                                6
Source: nba.com; iaaf.org; apple.com; audi.com; samsung.com; mg.com
Mobile phones will be the most important media platform of our time



                             Mobile vs. TV penetration by region 2000-2008
                                                                                              G7
                                                                                              CIS
                                                                                              Mideast
          % TV penetration




                                                                                              East Asia
                                                                                              South Asia
                                                                                              Africa




                                                                       % mobile penetration




Source:   The promise of ubiquity; Portio research
• Flexibility is an important
  factor

• Use of technology

• Trend towards
  spending more time
  within communities
Clear Internet trend towards spending more time on communities and
within communities, on more specialized sites



      Pageviews in US*
      Billions, percent                                     Examples

      100% =                    ~95           ~140   ~150


      Content



      Commerce



      Communications

      Search
      Community

                               2005           2006   2007



       * Amongst top 100 websites in the US
Source: www.compete.com
Virtual communities are all over the place....
  Community landscape
                  100+ 50-100
     Size, million users




                                                                                                       The value
                                                                                                       is in the
                                                                                                       vertical
           25-50  10-25




                                Friends   Dating   Cultural   Gaming      Sports   Virtual   Profes-
                                                              & videos             life      sional

                                                          Primary focus




Source: Press and general internet search
..and they offer real value to their users
                             Consumer value add

                             Facebook
                             • Makes it easy to stay in touch and
                               keep yourself updated on
                               especially your casual contacts

                             Flickr
                             • Makes it easy to share
                               photos/experiences with the world       Common denominator
                                                                       Fundamentally, they
                                                                       provide a services that
                             YouTube                                   get better the more
                             • Makes it easy to video broadcast        people that use them
                               your life and share it with the world


                             Twitter
                             • Makes it easy to follow people’s
                               status updates




Source: Endomondo analysis
The Endomondo user      Endomondo makes the
wants...                individual more...


• to be more active     motivated to be
                        active,...
• flexibility
                        ... through user-
• social interaction    generated
• to be identified as   competitions...
 being active
                        ...and ability to
                        broadcast his or her
                        performance
Endomondo works on following devices:
- Phones running on Symbian (e.g., Nokia)
- Phones running on Windows (e.g., HTC)
- Phones running on Android (e.g., HTC)
- iPhone
- Sony Ericsson phones (Symbian & Java app.)
- Nokia S40 phones (Java)
- GARMIN watches
Sdfsdfsdf




 Sdfsdf
Can we activate both
active and inactive
people by using a
mobile device?
Endomondo engages both inactive and active people, men and women
Physical activity per week, hours                                                        RESULTS FROM PILOT


    120 employees at The Copenhagen Municipality had access to Endomondo for three months
    Both active and inactive participants increased physical activity level - inactive by factor 2,5


               Before the project                               Throughout the project       Change

                                                                                              +28%


                                                                                              +13%


                                                                                              +148%


                                                                                              +25%


                                                                                              +30%




Note:   Based on a project with The Copenhagen Municipality in fall, 2008.
Welcome to sign up at
              www.endomondo.com


         Contact:
         Christian Birk, co-founder
         m: christian@endomondo.com
         p: +45 2219 3737
Source: http://www.flickr.com/photos/matisok/75144313/

More Related Content

Similar to Endomondo af Christian Birk, endomondo

Innovative communications
Innovative communicationsInnovative communications
Innovative communications
The Social Executive
 
Social Media Trends and the Network
Social Media Trends and the NetworkSocial Media Trends and the Network
Social Media Trends and the Network
Skeeve Stevens
 
Consumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMAConsumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMA
David Merzel
 
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX - May 2...
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX  -  May 2...Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX  -  May 2...
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX - May 2...
Rohit Talwar
 
Child Care phone international presentation
Child Care phone international presentationChild Care phone international presentation
Child Care phone international presentation
Vincent Everts
 
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsSingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across Platforms
Miguel Bernas
 
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...
Rohit Talwar - Event Innovation and the Technology Timeline  - Imex Las Vegas...Rohit Talwar - Event Innovation and the Technology Timeline  - Imex Las Vegas...
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...
Rohit Talwar
 
thinkLA Trends Breakfast 2012 - Ciaran Bossom
thinkLA Trends Breakfast 2012 - Ciaran BossomthinkLA Trends Breakfast 2012 - Ciaran Bossom
thinkLA Trends Breakfast 2012 - Ciaran Bossom
thinkLA
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Lumen Consulting
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Echelon Design
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
Lara Solomon
 
Social media in local government
Social media in local governmentSocial media in local government
Social media in local government
Tim Willoughby
 
Soc media friday 13 march
Soc media friday 13 marchSoc media friday 13 march
Soc media friday 13 march
Katrina Midgley
 
Acquiring Talent Through Digital Media
Acquiring Talent Through Digital MediaAcquiring Talent Through Digital Media
Acquiring Talent Through Digital Media
National HRD Network
 
Social Media for Plastics Executives
Social Media for Plastics ExecutivesSocial Media for Plastics Executives
Social Media for Plastics Executives
Eric Schwartzman
 
Iabc Presentation
Iabc PresentationIabc Presentation
Iabc Presentation
Michael Clark
 
The Future of corperate and consumer ICT
The Future of corperate and consumer ICTThe Future of corperate and consumer ICT
The Future of corperate and consumer ICT
Vincent Everts
 
Ah talent retention webcast series part three social media final
Ah talent retention webcast series part three social media finalAh talent retention webcast series part three social media final
Ah talent retention webcast series part three social media final
Cathy McKnight
 
Social Media 101: Tweets, Likes and Clips
Social Media 101: Tweets, Likes and ClipsSocial Media 101: Tweets, Likes and Clips
Social Media 101: Tweets, Likes and Clips
Emily L Tipton
 
Admax adtech workshop 2010 marketing in sea
Admax adtech workshop 2010   marketing in seaAdmax adtech workshop 2010   marketing in sea
Admax adtech workshop 2010 marketing in sea
Admax Network
 

Similar to Endomondo af Christian Birk, endomondo (20)

Innovative communications
Innovative communicationsInnovative communications
Innovative communications
 
Social Media Trends and the Network
Social Media Trends and the NetworkSocial Media Trends and the Network
Social Media Trends and the Network
 
Consumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMAConsumer Revolution.Presentation @ BMMA
Consumer Revolution.Presentation @ BMMA
 
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX - May 2...
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX  -  May 2...Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX  -  May 2...
Rohit Talwar -Meeting Innovation and the Technology Timeline - IMEX - May 2...
 
Child Care phone international presentation
Child Care phone international presentationChild Care phone international presentation
Child Care phone international presentation
 
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across PlatformsSingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across Platforms
 
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...
Rohit Talwar - Event Innovation and the Technology Timeline  - Imex Las Vegas...Rohit Talwar - Event Innovation and the Technology Timeline  - Imex Las Vegas...
Rohit Talwar - Event Innovation and the Technology Timeline - Imex Las Vegas...
 
thinkLA Trends Breakfast 2012 - Ciaran Bossom
thinkLA Trends Breakfast 2012 - Ciaran BossomthinkLA Trends Breakfast 2012 - Ciaran Bossom
thinkLA Trends Breakfast 2012 - Ciaran Bossom
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
 
Social media in local government
Social media in local governmentSocial media in local government
Social media in local government
 
Soc media friday 13 march
Soc media friday 13 marchSoc media friday 13 march
Soc media friday 13 march
 
Acquiring Talent Through Digital Media
Acquiring Talent Through Digital MediaAcquiring Talent Through Digital Media
Acquiring Talent Through Digital Media
 
Social Media for Plastics Executives
Social Media for Plastics ExecutivesSocial Media for Plastics Executives
Social Media for Plastics Executives
 
Iabc Presentation
Iabc PresentationIabc Presentation
Iabc Presentation
 
The Future of corperate and consumer ICT
The Future of corperate and consumer ICTThe Future of corperate and consumer ICT
The Future of corperate and consumer ICT
 
Ah talent retention webcast series part three social media final
Ah talent retention webcast series part three social media finalAh talent retention webcast series part three social media final
Ah talent retention webcast series part three social media final
 
Social Media 101: Tweets, Likes and Clips
Social Media 101: Tweets, Likes and ClipsSocial Media 101: Tweets, Likes and Clips
Social Media 101: Tweets, Likes and Clips
 
Admax adtech workshop 2010 marketing in sea
Admax adtech workshop 2010   marketing in seaAdmax adtech workshop 2010   marketing in sea
Admax adtech workshop 2010 marketing in sea
 

More from InfinIT - Innovationsnetværket for it

Erfaringer med-c kurt-noermark
Erfaringer med-c kurt-noermarkErfaringer med-c kurt-noermark
Erfaringer med-c kurt-noermark
InfinIT - Innovationsnetværket for it
 
Object orientering, test driven development og c
Object orientering, test driven development og cObject orientering, test driven development og c
Object orientering, test driven development og c
InfinIT - Innovationsnetværket for it
 
Embedded softwaredevelopment hcs
Embedded softwaredevelopment hcsEmbedded softwaredevelopment hcs
Embedded softwaredevelopment hcs
InfinIT - Innovationsnetværket for it
 
C og c++-jens lund jensen
C og c++-jens lund jensenC og c++-jens lund jensen
C og c++-jens lund jensen
InfinIT - Innovationsnetværket for it
 
201811xx foredrag c_cpp
201811xx foredrag c_cpp201811xx foredrag c_cpp
C som-programmeringssprog-bt
C som-programmeringssprog-btC som-programmeringssprog-bt
C som-programmeringssprog-bt
InfinIT - Innovationsnetværket for it
 
Infinit seminar 060918
Infinit seminar 060918Infinit seminar 060918
DCR solutions
DCR solutionsDCR solutions
Not your grandfathers BPM
Not your grandfathers BPMNot your grandfathers BPM
Not your grandfathers BPM
InfinIT - Innovationsnetværket for it
 
Kmd workzone - an evolutionary approach to revolution
Kmd workzone - an evolutionary approach to revolutionKmd workzone - an evolutionary approach to revolution
Kmd workzone - an evolutionary approach to revolution
InfinIT - Innovationsnetværket for it
 
EcoKnow - oplæg
EcoKnow - oplægEcoKnow - oplæg
Martin Wickins Chatbots i fronten
Martin Wickins Chatbots i frontenMartin Wickins Chatbots i fronten
Martin Wickins Chatbots i fronten
InfinIT - Innovationsnetværket for it
 
Marie Fenger ai kundeservice
Marie Fenger ai kundeserviceMarie Fenger ai kundeservice
Marie Fenger ai kundeservice
InfinIT - Innovationsnetværket for it
 
Mads Kaysen SupWiz
Mads Kaysen SupWizMads Kaysen SupWiz
Leif Howalt NNIT Service Support Center
Leif Howalt NNIT Service Support CenterLeif Howalt NNIT Service Support Center
Leif Howalt NNIT Service Support Center
InfinIT - Innovationsnetværket for it
 
Jan Neerbek NLP og Chatbots
Jan Neerbek NLP og ChatbotsJan Neerbek NLP og Chatbots
Jan Neerbek NLP og Chatbots
InfinIT - Innovationsnetværket for it
 
Anders Soegaard NLP for Customer Support
Anders Soegaard NLP for Customer SupportAnders Soegaard NLP for Customer Support
Anders Soegaard NLP for Customer Support
InfinIT - Innovationsnetværket for it
 
Stephen Alstrup infinit august 2018
Stephen Alstrup infinit august 2018Stephen Alstrup infinit august 2018
Stephen Alstrup infinit august 2018
InfinIT - Innovationsnetværket for it
 
Innovation og værdiskabelse i it-projekter
Innovation og værdiskabelse i it-projekterInnovation og værdiskabelse i it-projekter
Innovation og værdiskabelse i it-projekter
InfinIT - Innovationsnetværket for it
 
Rokoko infin it presentation
Rokoko infin it presentation Rokoko infin it presentation
Rokoko infin it presentation
InfinIT - Innovationsnetværket for it
 

More from InfinIT - Innovationsnetværket for it (20)

Erfaringer med-c kurt-noermark
Erfaringer med-c kurt-noermarkErfaringer med-c kurt-noermark
Erfaringer med-c kurt-noermark
 
Object orientering, test driven development og c
Object orientering, test driven development og cObject orientering, test driven development og c
Object orientering, test driven development og c
 
Embedded softwaredevelopment hcs
Embedded softwaredevelopment hcsEmbedded softwaredevelopment hcs
Embedded softwaredevelopment hcs
 
C og c++-jens lund jensen
C og c++-jens lund jensenC og c++-jens lund jensen
C og c++-jens lund jensen
 
201811xx foredrag c_cpp
201811xx foredrag c_cpp201811xx foredrag c_cpp
201811xx foredrag c_cpp
 
C som-programmeringssprog-bt
C som-programmeringssprog-btC som-programmeringssprog-bt
C som-programmeringssprog-bt
 
Infinit seminar 060918
Infinit seminar 060918Infinit seminar 060918
Infinit seminar 060918
 
DCR solutions
DCR solutionsDCR solutions
DCR solutions
 
Not your grandfathers BPM
Not your grandfathers BPMNot your grandfathers BPM
Not your grandfathers BPM
 
Kmd workzone - an evolutionary approach to revolution
Kmd workzone - an evolutionary approach to revolutionKmd workzone - an evolutionary approach to revolution
Kmd workzone - an evolutionary approach to revolution
 
EcoKnow - oplæg
EcoKnow - oplægEcoKnow - oplæg
EcoKnow - oplæg
 
Martin Wickins Chatbots i fronten
Martin Wickins Chatbots i frontenMartin Wickins Chatbots i fronten
Martin Wickins Chatbots i fronten
 
Marie Fenger ai kundeservice
Marie Fenger ai kundeserviceMarie Fenger ai kundeservice
Marie Fenger ai kundeservice
 
Mads Kaysen SupWiz
Mads Kaysen SupWizMads Kaysen SupWiz
Mads Kaysen SupWiz
 
Leif Howalt NNIT Service Support Center
Leif Howalt NNIT Service Support CenterLeif Howalt NNIT Service Support Center
Leif Howalt NNIT Service Support Center
 
Jan Neerbek NLP og Chatbots
Jan Neerbek NLP og ChatbotsJan Neerbek NLP og Chatbots
Jan Neerbek NLP og Chatbots
 
Anders Soegaard NLP for Customer Support
Anders Soegaard NLP for Customer SupportAnders Soegaard NLP for Customer Support
Anders Soegaard NLP for Customer Support
 
Stephen Alstrup infinit august 2018
Stephen Alstrup infinit august 2018Stephen Alstrup infinit august 2018
Stephen Alstrup infinit august 2018
 
Innovation og værdiskabelse i it-projekter
Innovation og værdiskabelse i it-projekterInnovation og værdiskabelse i it-projekter
Innovation og værdiskabelse i it-projekter
 
Rokoko infin it presentation
Rokoko infin it presentation Rokoko infin it presentation
Rokoko infin it presentation
 

Recently uploaded

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 

Recently uploaded (20)

Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 

Endomondo af Christian Birk, endomondo

  • 1. Contact: Christian Birk, co-founder m: christian@endomondo.com p: +45 2219 3737
  • 2. We will make your sports experience more fun!
  • 3. • Flexibility is an important factor • Use of technology • Trend towards spending more time within communities
  • 4. • Flexibility is an important factor • Use of technology • Trend towards spending more time within communities
  • 5. Source: The Danes’ Sports Habits 2007, Danish Institute for Sports Studies
  • 6. • Flexibility is an important factor • Use of technology • Trend towards spending more time within communities
  • 7. Historically, technology within the sports industry is somewhat absent Major changes in general technology Minor changes in sports 1970’s 2010 6 Source: nba.com; iaaf.org; apple.com; audi.com; samsung.com; mg.com
  • 8.
  • 9. Mobile phones will be the most important media platform of our time Mobile vs. TV penetration by region 2000-2008 G7 CIS Mideast % TV penetration East Asia South Asia Africa % mobile penetration Source: The promise of ubiquity; Portio research
  • 10. • Flexibility is an important factor • Use of technology • Trend towards spending more time within communities
  • 11. Clear Internet trend towards spending more time on communities and within communities, on more specialized sites Pageviews in US* Billions, percent Examples 100% = ~95 ~140 ~150 Content Commerce Communications Search Community 2005 2006 2007 * Amongst top 100 websites in the US Source: www.compete.com
  • 12. Virtual communities are all over the place.... Community landscape 100+ 50-100 Size, million users The value is in the vertical 25-50 10-25 Friends Dating Cultural Gaming Sports Virtual Profes- & videos life sional Primary focus Source: Press and general internet search
  • 13. ..and they offer real value to their users Consumer value add Facebook • Makes it easy to stay in touch and keep yourself updated on especially your casual contacts Flickr • Makes it easy to share photos/experiences with the world Common denominator Fundamentally, they provide a services that YouTube get better the more • Makes it easy to video broadcast people that use them your life and share it with the world Twitter • Makes it easy to follow people’s status updates Source: Endomondo analysis
  • 14. The Endomondo user Endomondo makes the wants... individual more... • to be more active motivated to be active,... • flexibility ... through user- • social interaction generated • to be identified as competitions... being active ...and ability to broadcast his or her performance
  • 15. Endomondo works on following devices: - Phones running on Symbian (e.g., Nokia) - Phones running on Windows (e.g., HTC) - Phones running on Android (e.g., HTC) - iPhone - Sony Ericsson phones (Symbian & Java app.) - Nokia S40 phones (Java) - GARMIN watches
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23. Can we activate both active and inactive people by using a mobile device?
  • 24. Endomondo engages both inactive and active people, men and women Physical activity per week, hours RESULTS FROM PILOT 120 employees at The Copenhagen Municipality had access to Endomondo for three months Both active and inactive participants increased physical activity level - inactive by factor 2,5 Before the project Throughout the project Change +28% +13% +148% +25% +30% Note: Based on a project with The Copenhagen Municipality in fall, 2008.
  • 25. Welcome to sign up at www.endomondo.com Contact: Christian Birk, co-founder m: christian@endomondo.com p: +45 2219 3737 Source: http://www.flickr.com/photos/matisok/75144313/