This document summarizes a case study conducted by graduate students and Samsung Electronics on envisioning future smart work. It involved: 1) Researching current knowledge workers through literature reviews, interviews and analyzing tasks to understand work environments and challenges. Insights from five jobs were developed. 2) Exploring how work may change in the future based on trends in technology, society and values to develop five future-oriented keywords. This was documented in a "Concept Book". 3) Sharing research results through a workshop involving presentations, brainstorming and prototyping ideas for how new media could support knowledge workers and work environments in the near future.

4. ‣ a case study of academic-industrial cooperation
‣ 2010 spring semester
‣ conducted by
graduate students of GSCST, SNU (22 attendees of Human Information Behavior course)
Samsung Electronics Corporate Design Center
‣ research topic “future smart work”
envisioning future work
Case Study of Academic-industrial cooperation @ 2010 Spring
http://swork.tumblr.com
Smart Work

5. ‣ general social environments have changed
paradigm, technology, and people
the conventional notion of the work
‣ future work, smart work
information and knowledge lead a social innovation
the new key values;
sharing knowledge, enhancing creativity and imagination, and creating intangible assets
topic and backgrounds
TECHNOLOGY USER BEHAVIOR
PARADIGM
Emergence of new generation
A new generation, called BRAVO
generation* having a new set of values,
has appeared at the organization. They
have different needs to working
environment.
Society of Information & Knowledge
As the paradigm shift to knowledge economy,
it is considered that intangible assets, such as
creativity and imagination of knowledge workers
are key competitiveness.
ICT & network technology
CSCW
Various HW/SW technologies are
making it possible to collaborate/
cooperate between workers belonging
to distant places, regardless of the
traditional restrictions of working space.
overall
working
environment
changing
BRAVO generation*
•Broad Network
•Reward-Sensitive
•Adaptable to novelties
•Voice
•Oriented to myself

6. analyzing examples and values of new media and technologies related “smart work”
envisioning smart working conditions in the near future
proposing ideas of new media supporting knowledge workers to obtain competitive edge in the near future
New Media 사례 및 Technology 조사
지속적으로 변화하는 테크놀로지와 새로운 미디어, 개인 및 소셜 서비스 영역의 트렌드를 파악
가치 분석, 이론 연구
사람들의 인식 하는 ‘일’에 대한 정의와 가치의 변화를 내다 봄
뉴미디어 아이디어 제안
이를 통해 근미래2013-2016의 업무 경험Working Experience와 업무 공간Working Space에 대한 변화를 예측
Objectives

7. approach
‣ work 2.0, method 2.0
a kind of methodological experiment
made use of abundant resources of web 2.0
such as wikipedia, flickr, google, tumblr, twitter, slideshare, dropbox, etc.
‣ tried to keep our own working process in the pursuit of openness and sharing
archived related materials and research outputs in the website
made the final output into a shape of a book
‣approached by means of ‘retropolation’
on the basis of scenarios from social trends and values
rather than a technology/solution-oriented perspective
미래의 일work을 구체적으로 예측forecast하는 것은 불가능하지만,
현 재의 현상을 바탕으로 이를 추론reasoning하고 예상fore-sight해보는 것 은 가능하다(p.6).

8. overall process
Define Agenda
As-is
Research
Future
Keywords
Share & Develop
Insights
phase 0
pre-study
define research scope
define key concepts
- knowledge worker
- smart work
set research objective
phase 1
current knowledge
worker
literature review
field research
- interview
- Ground Tour
- task analysis
- Persona
bring insight
phase 2
future smart work
literature review
brainstorm
guru interview
phase 3
post-study
1day workshop
- present result
- creative shower
- brainstorming
- conceptual product
design
- mockup prototype
FACT BOOK
5 KEYWORDS
CONCEPT BOOK MOCKUPSBACKGROUND
KNOWLEDGE

9. phase 1: as-is research
‣ targeted at five current jobs and workers
큐레이터, 기자, IT컨설턴트, 영업직, 자원봉사자
curators, reporters, consultants, salespeople, and volunteers
their main task is to manage knowledge and create intangible value
important now, will still be important in the near future
‣they were analyzed in the “fact book”
문헌 조사 literature reviewed
인터뷰 interviewed actual workers
현장 조사 investigated their working experiences including current problems of the process and environment
과업 분석 did task analysis, deducted key value and designed Personas of each job
인사이트 도출 brought insights and integrated research result into 5 keywords each

10. sample image: interviewing a curator

11. sample image: curator’s working space

12. sample image: curator’s working space

13. data
collection
making
decision
persuading
sample image: HTAHierarchical Task Analysis of curators
planning exhibition
0.
studying
related works
topic selection
organizing
exhibition
collaborating
with artists
exhibition closing
1. 2. 3. 4. 5. 6.
media monitoring
visiting
exhibitions
ideation with
artists/critics
1.1. 1.2. 1.3.
proposal approval
2.1. 2.2.
research
artists and pieces
listing up
artist and pieces
agreement fund raising
3.1. 3.2. 3.3. 3.4.
contact
agreement of
requirements
making period
longterm/regular
meeting
4.1. 4.2. 4.3. 4.4.
warp up
return
pieces
6.1. 6.2.
display PR
opening
event
5.1. 5.2. 5.3.

14. sample: insights from curator
“The center figure of this story has been being transferred from the first producer of works of arts; the artist to
the second producer; the curator or to the third producer; gallerists, dealers, auction houses, collectors. As the
main constitution of arts has been ‘creation’, that of the new narrative is ‘organizing/curating.”
- Sim, Sang-Yong, The direction of two meta-narratives, Art and Exhibition, Journal of Modern Art Study, 2007
“The important thing is an articulation of their - curators’ - subjective stance. A decision to show ‘me’, an
exhibition to read ‘my’ thoughts, in this sense, curators could be equivalent to artists.”
- Eric Troncy, 'An exhibition is to create an event', "Art in Culture", 2000
buy
collect
assist
display
.
.
.
re-mix
re-produce
post-produce
organize
.
.
.
curator 1.0
“a supporter”
curator 2.0
“a producer”
exhibition 1.0
collect existing works
exhibition 2.0
ask artists to produce new works
a translator between audiences who are
following artists and artists who are
moving forward, visioning future
a producer thorough artists and resources
to reflect social trends and needs of
audiences

15. insights from curators
filter from reporters
co-thought from consultants
trust from salespeople
others from volunteers
5 keywords from 5 jobs

16. film director
photographer
printing house
typesetter
A Job goes petrified into a single Apparatus

17. phase 2 : future keywords
‣ from the study of the 1st phase, we came to reach the general insights
professional-like: everyone, a casual professional of everything
1) a society = ∑job
2) as developing of digital information devices,
- some professional jobs disappear or advance
- devices get cheaper and wide-spread(ubiquitous)
3) in short,
- a job(professional) goes petrified into a single apparatus(device)
- everyone can be a casual professional of everything with those devices
4) thus,
by paying attention to indications of the change of jobs and societies
we can foresee the future devices
* a certain function of current jobs ≈ a feature of the future devices
‣ from this premise, five keywords were discussed in the “concept book: A job is a device”
each keyword was reviewed culturally, historically, and conceptually
future vision or clues for ideas were included

18. A book is a coercive document, a
piece of propaganda. This book is a
testament to student development
that utilizes propagandistic
techniques as a means of graphic
conveyance to advertise the fine line
between the subtle and the explicit,
the comic and the vulnerable. This is
not a mere representation of the
student work at SNU iX. This
document scans the convergence
education - discovery, collaboration,
failure, discord, personality. We
build upon the blocks of each
other's critical investigations. Our
ideas are a rewriting of each other's
aspirations. This book is about our
conversation.
A DEVICE
REPLACES
A PROFESSIONAL

23. phase 3 : share & develop insights
‣ In the final one-day ideation workshop @ 12:00 to 24:00, 2010-06-29
shared insights through presentation of each team’s research result
took a “creative shower”, a creative session for divergent thinking
brainstormed, mixing and thinking ideas on each keyword
designed conceptual product and performed mock-up prototyping

26. summary
conceptual prototypefact book concept bookagenda
future value
future vision
job features
keywords
working experience
working environment
“as-is analysis” “brainstorming” “sketching”

27. All work and no play makes Jack a dull boy

28. All play and no work makes Jack a mere toy