SlideShare a Scribd company logo
introducing .tel Telnic Limited
A completely new online publishing platform solely dedicated to contact information   for businesses   but also for the first time for Individuals A revolutionary service using a TLD at the crossroad of all forms of Communication, including Telecom,  Marketing and  Customer Relationship Management
what is .tel? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IP Address 129.42.18.103 THIS IS .COM OR .IT, NOT.TEL DNS EQUALS  WEB CONTENT DNS www.IBM.com IP Address 129.42.18.103
Hertz.tel tel: +442078280000 email: info@hertz.com www.hertz.com THIS IS .TEL DNS NOW USED FOR  TELECOM This is contact information, not IP address of web sites DNS click to call tel: +442078280000
what is .tel? ,[object Object],[object Object],[object Object],[object Object]
.tel delivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why .tel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accessible on any device
Simple management console to create and update your .tel page at any time No computer expertise required No need to host or manage a web site
Your name under .tel: great for social networking ,[object Object],[object Object],[object Object]
Great for social networking Lets watch the short demo film: You may not even need a business card….
.tel : a “Swiss army knife” of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE FOCUS OF TODAY
.tel for large companies: how  to manage third party relations by  extending their brand into Telecom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: how  to manage third party relations by  extending their brand into Telecom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
largeco.tel
Great to route customers
Great for branded communications
Great for investors relations
Great for media relations
.tel for large companies: how  to manage third party relations by  extending their brand into Telecom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel a perfect addition  to large companies’ websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great for additional SEO benefits
Route to multiple web sites
Use as ‘live’ contact us page on website
Insert .tel page in website
.tel a flexible tool to optimize  Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great for promotion of brand in social media and optimize customers “touch points”
Great for any advertising
Great for outdoor advertising
Great on vehicle advertising
Great for structured data delivery Optimized for SEO
Great to market your brand with Related Content PC view Mobile view
.Great to monetize your brand with Sponsored Links PC view Mobile view
. tel a great tool  to measure your web traffic ,[object Object]
.tel a great tool  for Customer Relationship Management (“CRM”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel a great tool  for Customer Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page raises four complex issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page raises four complex issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page raises four complex issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page raises four complex issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page raises complex issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What has been achieved today by large organizations ,[object Object],[object Object]
What to avoid: inserting the registrar’s  contact information cannibalizes the brand
What to avoid: referring to its own .tel  brings no added functionalities
A slight improvement:  referring to its own web site
A good start :  adding  address and location but no phone or email
The right direction:  adding telephone,  email and a sub page: “Museum”
Starting to be serious about .tel:  adding  2 telephone numbers, 2 faxes and 2 websites
An example to follow:  the University of Telecom of Taïwan, Chunghua.tel, provides access to any key individuals In real time « This is Doctor Cheng’s office: how may I help you? »
.tel for large companies  usually with a website ,[object Object],[object Object],[object Object],[object Object],[object Object]
.tel for large companies: setting up  a .tel page requires multiple skills ,[object Object],[object Object],[object Object],[object Object]
Build your .tel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Help to save cost anyone wishing to contact your company's .tel page, be a fr ie nd, a customer or a supplier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Our vision
[object Object],To keep you informed about.tel: ,[object Object],[object Object],[object Object],[object Object]
To reach me for additional questions or receive the presentation Dial fabien.tel even in 20 years… My live  business card for ever
Or Search my name for my .tel
tell the world

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.tel Presentation For Register It @OBP Milano 18 novembre2009

Editor's Notes

  1. Background on the need – especially focused on ability for large organisations to help manage their customers communications touch-points, saving them money and increasing the social level of the large brand
  2. Blenz Coffee has 55 stores in British Columbia, and is also in Japan and the Phillipines.
  3. Blenz Coffee has 55 stores in British Columbia, and is also in Japan and the Phillipines.
  4. Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  5. Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  6. Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  7. Wouldn’t it be easier for people to remember NHS.tel rather than the swineflu number? NHS also doesn’t have a mobile-optimized website.
  8. Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  9. Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  10. Live contact us page that is dynamic and can change when your business changes or your communications campaigns, offers, discounts, competitions, etc change
  11. Often corporate websites don’t like featuring social media on there as it ‘punctures the corporate membrane’ – so where else are you going to publicize all the ways in which your customers can get in touch with you and maximise your investment? Dell said it made $3 Million from Twitter last year – how are you getting sales or improving customer services through new low-cost routes to market? http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/
  12. Much better to access than a .com, a .tel can point your customers to how they want to contact you. Pictoform is a Canadian advertising company, specializing in outdoor advertising.
  13. Even in Russia!
  14. Great for on-vehicle branding, when people have mobile devices, and aren’t sitting in front of a PC
  15. Biggest shoe retailer in the UK with stores across UK and Republic of Ireland
  16. through content.