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Doc Searls MinneWebCon Keynote
Customers are currently in subordinate positions with little power in their relationships with businesses. The development of Vendor Relationship Management (VRM) aims to give customers more control and reciprocity in how they manage data and relationships. When customers have real power through VRM tools, they will be able to personally manage their own data, issue requests to markets on their own terms, and pay content creators in a flexible way. Overall, VRM will inform how Customer Relationship Management works by making relationships more balanced and based on what individual customers actually want.
