Brand Building For Beginner Part 1
This presentation was created since 2009, when cholakarn still worked for Y&R, the leading ad agency.
However, the content is still valid and could be benefited to entrepreneur. So I put it up here for knowledge sharing then.
How to define which brand personality that fit to your product? This is the guideline where the leading brand agency works for customers. For big brands, they spend money on research to find out which character is fit to them. For small brands, they just pick and choose from the chart. Pick one that not redundant with competitor and make sure that you feel comfortable with that character !
Brand Building For Beginner Part 1
This presentation was created since 2009, when cholakarn still worked for Y&R, the leading ad agency.
However, the content is still valid and could be benefited to entrepreneur. So I put it up here for knowledge sharing then.
How to define which brand personality that fit to your product? This is the guideline where the leading brand agency works for customers. For big brands, they spend money on research to find out which character is fit to them. For small brands, they just pick and choose from the chart. Pick one that not redundant with competitor and make sure that you feel comfortable with that character !