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2008 GMAC Professional Development
The document discusses recruiting 2.0 and opportunities and challenges for student recruitment. It notes that interactive recruiting solutions like email, blogs and social networks as well as search campaigns and campus visits are important. It also mentions the student recruitment manager position and different generations of students and parents, including how far in the past each generation attended elementary school, high school, college and graduated. It asks questions about preparing for declines in high school graduates, prioritizing adult markets, engaging parents and promoting return on investment.
