20 year marketing plan by raymund pinon

Kingdom Caravan
20-Year Marketing Plan
Raymund C. Piñon
June 2012

Servant of the Kingdom

aking the good news of God’s kingdom to the wo

Glorifying God and
Advancing His Kingdom
 Daily Rounds
 Mission-Vision
 Roles and Goals
 Marketing Plan
 Metrics

 End in Mind
 Servant of the Kingdom – Superlative recognition
from my King


I align daily…

 Mission-Vision
 My purpose in life is to glorify God and advance
His kingdom. I do this by obeying the great
commission: “Go, therefore, and make disciples
of all nations, baptizing them in the name of the
Father and of the Son and of the Holy Spirit,
teaching them to observe all that I have
commanded you and lo I am with you always,
even to the end of the age.”


Winning entails integrity –
Being who you really are in whatever role

 Spiritual
 Child of God, servant, steward

 Family
 Loving husband and father, faithful son, good brother

 Social
 Loyal friend

 Professional
 Helpful and reliable colleague

 Personal
 Caring for my spiritual, intellectual, social and physical well-being


Loving Husband


Loving Father


Faithful Son


Good Brother


Volunteer Church Worker


Helpful and Reliable Professional


Loyal Friend


Servant of the Kingdom Raymund C. Piñon

Victory
Christian
C. Fellowship
Ray Los Baños
June 2012

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Marketing Management
Servant of the Kingdom 7 Tasks of Marketing (Kotler and Keller)
2. Developing strategies and plans
 What is God’s will and plan for my life?
 “Lord, teach me to number my days that I may gain a
heart of wisdom.”

3. Capturing marketing insights
 Man is not a physical being having a spiritual experience.
Man is a spiritual being having a physical experience
 “Lord, even before I was born, You knew me…And in
Your book they all were written, the days fashioned for
me, when as yet there were none of them.”


7 Tasks of Marketing (Kotler & Keller)
1. Connecting with customers
 Who are the people that I care about ? What do they value?
How do they see the value I try to add to them?
 “The harvest is plentiful but the laborers are few; pray the Lord
of the harvest send laborers to His vineyard.”

2. Building strong brands
 What strengths should I capitalize on? Business analysis,
marketing, events management, social entrepreneurship,
product development, communications, brand management.
 What weaknesses should I try to improve on?
 How do I present myself to the world? What do people gain
from their association with me?
 “I can do all things through Christ who strengthens me.”


1. Shaping the marketing offer
 I work to provide for my family’s needs, spend time with them,
communicate, express my love for them, help them in times of
need
 I work with church volunteers to feed street children, teach them
God’s word, tutor them and assist in helping their parents start
livelihood programs
 I am a volunteer worker for NGOs that espouse the cause of
poverty alleviation and social entrepreneurship
 I spend time in prayer and meditation to connect with God and
strengthen my relationship with Him. I drink plenty of water,
exercise, eat a healthy diet, manage my stress, get enough rest
and study MBA
 I use social media to keep in touch with friends, classmates,
former colleagues, org-mates, acquaintances


1. Delivering value
 Being there at the point of need; Being accessible and available
 Delivering tangible contributions; Making and keeping promises
 Articulating my vision and values
 “Not by strength, nor by might, but by My Spirit says the Lord.”
 “Trust in the Lord with all your heart and lean not on your own
understanding; in all your ways acknowledge Him, and He will
direct your path.”

2. Creating long-term growth
 Not being afraid to face the unknown
 “The fear of the Lord is the beginning of wisdom.”
 “For the Lord gives wisdom; from His mouth come knowledge
and understanding.”


Journey and Destination

Today End in Mind
 54 years old  Successful

 Wife and 5 kids businessman
 Nearing empty nest  Consultant

 MBA to prepare for  Teacher

second career after  Social entrepreneur
retirement  Expanded church
 Volunteer for church ministry locally and
and NGOs globally


Metrics for success

 Being proactive
 Beginning with the end in mind
 Putting first things first
 Thinking win-win
 Seeking first to understand before being
understood
 Synergizing
 Sharpening the saw


Success is being
faithful in the little things
 As a servant of the King, I succeed as God’s
purposes and plans for my life are fulfilled. The closer
I walk with my God, the more blessed I become. My
relationship with God sets the tone for my
relationship with others. I can love God only because
He first loved me; and I can only love others because
I have received God’s love first. In the end, as I serve
to glorify God and to advance his kingdom, I look
forward to the day when I will hear my master say to
me: “Well done, good and faithful servant. You were
faithful over a few things, I will make you ruler over
many things. Enter into the joy of your Lord.”


20 year marketing plan by raymund pinon

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