The document discusses building a personal brand on social media. It covers why people use social media, how to craft your personal brand, tips for using platforms like LinkedIn and Facebook, and how public relations professionals can utilize social media campaigns.

1. blog
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2. Building Your
Personal Brand
Why, Why Not and How to Enter the
Social Media Mix
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3. Who’s On?
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4. Who’s On?
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5. Who’s On?
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6. Who’s On?
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blog

7. Who’s On?
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8. Who’s On?
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9. Social Media Is:
A PR tactic, not a PR replacement
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10. Social Media Is:
A PR tactic, not a PR replacement
One of the most powerful PR tools
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11. Social Media Is:
A PR tactic, not a PR replacement
One of the most powerful PR tools
As dangerous as it is powerful
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12. Why Do I Use SM?
Find out what my friends are doing today
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13. Why Do I Use SM?
Find out what my friends are doing today
Find out what extended friends are up to
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14. Why Do I Use SM?
Find out what my friends are doing today
Find out what extended friends are up to
Find out what colleagues are talking about
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15. Why Do I Use SM?
Find out what my friends are doing today
Find out what extended friends are up to
Find out what colleagues are talking about
Funny
Interesting
Valuable
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16. Why Do I Use SM?
Find out what my friends are doing today
Find out what extended friends are up to
Find out what colleagues are talking about
Funny
Interesting
Valuable
Shape my Personal Brand™
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17. Personal PR
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18. @atticusrominger
Consistently engaged
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19. @atticusrominger
Consistently engaged
Knowledegable and helpful
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20. @atticusrominger
Consistently engaged
Knowledegable and helpful
Sarcastic and snide
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21. @atticusrominger
Consistently engaged
Knowledegable and helpful
Sarcastic and snide
Flippant family man by night
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22. Please... just don’t.
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23. Wade’s Five Ways
Treat your LinkedIn like your resume
-birminghamblogging.wordpress.com
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24. Wade’s Five Ways
Treat your LinkedIn like your resume
Clean up your Facebook page
-birminghamblogging.wordpress.com
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25. Wade’s Five Ways
Treat your LinkedIn like your resume
Clean up your Facebook page
Tell a story with your blog
-birminghamblogging.wordpress.com
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26. Wade’s Five Ways
Treat your LinkedIn like your resume
Clean up your Facebook page
Tell a story with your blog
E-mail 3 people in your Rolodex a day
-birminghamblogging.wordpress.com
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27. Wade’s Five Ways
Treat your LinkedIn like your resume
Clean up your Facebook page
Tell a story with your blog
E-mail 3 people in your Rolodex a day
Don’t forget o!ine networking
-birminghamblogging.wordpress.com
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28. Social Media in PR
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29. A Social Media Campaign
CFGB 50th Anniversary
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30. A Social Media Campaign
CFGB 50th Anniversary
The Hub
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31. A Social Media Campaign
CFGB 50th Anniversary
The Hub
The E-Invite
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32. A Social Media Campaign
CFGB 50th Anniversary
The Hub
The E-Invite
The Buzz
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33. What’s in it for me?
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34. Atticus Rominger
atticusrominger@romingermedia.com
205.572.1370
LinkedIn.com/in/atticusrominger
Twitter.com/atticusrominger
Skype: atticusrominger
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