A study by Mindworks Innovation Lab, exploring recent changes in organic reach, showing that Facebook for brands is more Media than Social Media and proposing a new approach towards the medium.
Sudocrem social media marketing success timelineOrbital Global
Sudocrem is the UK's No.1 nappy rash cream and a Superbrand. Orbital Media have been managing their social media presence since 2010, pushing the boundaries of social media technology and promotion and picking up a bit of silverware on the way too!
This presentation represents just a small sample of what we've achieved for the brand. As ever, we'll continue to position Sudocrem as the leader in its field, now to a global audience however. Exciting times ahead.
Sudocrem social media marketing success timelineOrbital Global
Sudocrem is the UK's No.1 nappy rash cream and a Superbrand. Orbital Media have been managing their social media presence since 2010, pushing the boundaries of social media technology and promotion and picking up a bit of silverware on the way too!
This presentation represents just a small sample of what we've achieved for the brand. As ever, we'll continue to position Sudocrem as the leader in its field, now to a global audience however. Exciting times ahead.
How advertising needs to change its process in order to change its product.
A presentation given at WARC Creativity in Advertising conference 26/3/9 London.
For more ramblings see: http://interactivemarketingtrends.blogspot.com/2008/11/black-swan-agency.html
(MBL314) Build World-Class Cloud-Connected Products: SonosAmazon Web Services
Sonos is a smart system of hi-fi wireless speakers and audio components. It unites your digital music collection in one app that you control from any device. Sonos leverages the Amazon Kinesis stream-processing platform to run near real-time streaming analytics on device data logs from connected Sonos hi-fi audio equipment. It analyzes usage, performance, quality logs, and other data feeds collected from Sonos-connected devices in near real-time to better understand its customer experience. In this session, Sonos will focus on the design and architecture considerations that drove their selection of AWS services for their platform, diving deep on Amazon Kinesis and Amazon DynamoDB. They will discuss architecture tradeoffs, such as Kinesis vs. Kafka and using its device data to gain some insights that differentiate Sonos in the music industry.
Generating Value through Search Marketing: "Be VIsible!"Giorgos Vareloglou
An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.
Marketing Plan: Product diversification strategy - Media Strom SASpyros Langkos
MEDIA STROM: « We stay awake…so that you can sleep better »
This study concentrates on the marketing plan of the Greek company Media Strom S.A (Athenian Mattresses Industry) and the development of a new product in a new market: in the case of product diversification through innovation.
This report reviews and evaluates the marketing plan of a well known and established business, Media Strom S.A and recommends an alternative marketing strategy for the needs of product diversification strategy. We examine this proposition alongside with the ongoing marketing plan of the company, as a one to one consultation process.
The paper attempts an overall analysis of the current market, the competition and the influences of the external environment. Furthermore, presents the company‟s capabilities and internal processes, highlighting the strengths and opportunities of the organization.
The solution proposed by this paper moves to the field of product innovation (product case: sleeping pillow enhanced with internal speakers with connector for smartphones), so that it positioned as an inspirational product with distinctive quality and technological function.
It mainly focus on introducing a modern relaxing sleep session to the user, which provides affordable bed and sleep-related products to young middle age groups of people with concerns over technology and comfort.
The stated objective here, concerning price analysis, is that the above product category should reach 1/10 of the overall sales of the company, with regional targeting of the western societies, which are more technologically advanced and innovation friendly.
Supporting the above mention, the delivered profit margins are expected to be small with a rising ongoing trend, in the first semester of the launching process. But as the assembly product line grows in numbers and manufacturing experience, the business profits will accumulate as it becomes a usual business service, ensuring the smoothing between marketing and factory operations.
Company profile:
Media Strom was established in 1967 from the brothers John and Nick Niarchos, aiming to offer mattresses that improve the quality of sleep and set new standards on the market. It is thought to be the No.1 company in the mattress industry, having a presence in the field for over 4 decades. It is a 100% Greek-owned company, having offered great sleep up to 3 generations so far. They have eco-friendly facilities without gas and waste emissions due to their strict recycling and packaging program and collaboration with the Hellenic Recovery Recycling Corporation.
The history of the firm is filled with innovations that changed the way that most Greek people slept. Above 2,5 million Greek citizens today wake up in a bed or a mattress of Media Strom. The New Sophisticated Factory of Media Strom builted in 2010, is the
jewel of the world quilting, confirming entrepreneurship and healthy development.
This is presentation by Costas Mantziaris and Giorgos Vareloglou on the future of Digital Agencies and Advertising agencies. It was presented @ #Atcomnext Atcom's annual exclusive event for partners and clients.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
How advertising needs to change its process in order to change its product.
A presentation given at WARC Creativity in Advertising conference 26/3/9 London.
For more ramblings see: http://interactivemarketingtrends.blogspot.com/2008/11/black-swan-agency.html
(MBL314) Build World-Class Cloud-Connected Products: SonosAmazon Web Services
Sonos is a smart system of hi-fi wireless speakers and audio components. It unites your digital music collection in one app that you control from any device. Sonos leverages the Amazon Kinesis stream-processing platform to run near real-time streaming analytics on device data logs from connected Sonos hi-fi audio equipment. It analyzes usage, performance, quality logs, and other data feeds collected from Sonos-connected devices in near real-time to better understand its customer experience. In this session, Sonos will focus on the design and architecture considerations that drove their selection of AWS services for their platform, diving deep on Amazon Kinesis and Amazon DynamoDB. They will discuss architecture tradeoffs, such as Kinesis vs. Kafka and using its device data to gain some insights that differentiate Sonos in the music industry.
Generating Value through Search Marketing: "Be VIsible!"Giorgos Vareloglou
An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.
Marketing Plan: Product diversification strategy - Media Strom SASpyros Langkos
MEDIA STROM: « We stay awake…so that you can sleep better »
This study concentrates on the marketing plan of the Greek company Media Strom S.A (Athenian Mattresses Industry) and the development of a new product in a new market: in the case of product diversification through innovation.
This report reviews and evaluates the marketing plan of a well known and established business, Media Strom S.A and recommends an alternative marketing strategy for the needs of product diversification strategy. We examine this proposition alongside with the ongoing marketing plan of the company, as a one to one consultation process.
The paper attempts an overall analysis of the current market, the competition and the influences of the external environment. Furthermore, presents the company‟s capabilities and internal processes, highlighting the strengths and opportunities of the organization.
The solution proposed by this paper moves to the field of product innovation (product case: sleeping pillow enhanced with internal speakers with connector for smartphones), so that it positioned as an inspirational product with distinctive quality and technological function.
It mainly focus on introducing a modern relaxing sleep session to the user, which provides affordable bed and sleep-related products to young middle age groups of people with concerns over technology and comfort.
The stated objective here, concerning price analysis, is that the above product category should reach 1/10 of the overall sales of the company, with regional targeting of the western societies, which are more technologically advanced and innovation friendly.
Supporting the above mention, the delivered profit margins are expected to be small with a rising ongoing trend, in the first semester of the launching process. But as the assembly product line grows in numbers and manufacturing experience, the business profits will accumulate as it becomes a usual business service, ensuring the smoothing between marketing and factory operations.
Company profile:
Media Strom was established in 1967 from the brothers John and Nick Niarchos, aiming to offer mattresses that improve the quality of sleep and set new standards on the market. It is thought to be the No.1 company in the mattress industry, having a presence in the field for over 4 decades. It is a 100% Greek-owned company, having offered great sleep up to 3 generations so far. They have eco-friendly facilities without gas and waste emissions due to their strict recycling and packaging program and collaboration with the Hellenic Recovery Recycling Corporation.
The history of the firm is filled with innovations that changed the way that most Greek people slept. Above 2,5 million Greek citizens today wake up in a bed or a mattress of Media Strom. The New Sophisticated Factory of Media Strom builted in 2010, is the
jewel of the world quilting, confirming entrepreneurship and healthy development.
This is presentation by Costas Mantziaris and Giorgos Vareloglou on the future of Digital Agencies and Advertising agencies. It was presented @ #Atcomnext Atcom's annual exclusive event for partners and clients.
Lessons Learned From Spending & €1m on Facebook Ads #InOrbit18 - by @NedPoult...Ned Poulter
In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?
With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.
This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.
Social media a luat locul mediilor tradiționale de marketare iar ZMOT, cunoscut și ca Zero Moment of Truth este cunoscut ca barometrul care dicteaza noile trenduri, kilometrul zero decizional.
In the past 12 months there has been substantial growth in
the social media, beyond keeping up with friends. With a
carefully laid out plan, you can develop a tribe of followers.
Your plan must include a blog, Facebook, Twitter and then
the variety of sites that will help direct your customers to
your information. Social media marketing is low cost and
highly visible, so come along to this session and see how
you can launch your social media campaign to make sales
and keep members!
Report: Average Facebook page fan growth rates for 7 industriesAmanda Sands
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
Average Facebook Page Fan Growth Rates for 7 IndustriesDoug Schumacher
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
Average Facebook page fan growth rates for seven industriesZuum
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
How to build your band's fan base and promote your gigs on social mediaNick Bowditch
My presentation at the Musicians Making A Difference Conference - Access All Areas - in February 2011 at the Seymour Centre.
The presentation is on how to build your band's fan base and promote your gigs using social media.
Don't let social media slow you down. Save at least 6 hours a week by outsour...Jozsef Kiss
DON'T LET SOCIAL MEDIA SLOW YOU DOWN. HERE'S HOW BUSINESS OWNERS SAVE AT LEAST 6 HOURS A WEEK BY OUTSOURCING SOCIAL MEDIA.
The way to be effective as a business owner is to effectively delegate processes that are repetitive. Social media is a highly repetitive and time draining activity.
If your'e a business owner you will want to consider delegating and outsourcing your social media marketing efforts.
Thoughts shared as part of Game Changers Conf at Onassis Cultural Center, on the impact of the birth and development of Digital ad industry on Creativity.
Articificial Intelligence - An epic journey to the future and back. Giorgos Vareloglou
A summary of the famous article of whaitbutwhy.com "The aritficial intelligence Revolution". This was the keynote for "Atcom Next" Conference this May.
Watch the video: https://www.youtube.com/watch?v=oalowUA6mCE
This is Giorgos' Vareloglou presentation at #interact14 Conference in Paris, about a case of a digital agency growing through the recession in the Greek market.
Οnline Marketing Case Study: Personal Style-icon by MindworksGiorgos Vareloglou
One of the first greek social media marketing case studies for stylewatch.gr by Mindworks presented at interactive marketing conference 2009 (#imc09)
http://mindworks.gr
A Start up story with a happy end: "Mindworks"
Costas Mantziaris and Giorgos Vareloglou presented at Open Coffee Athens A Start up story with a happy ending. Their story.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
8. ANALYSING DATA FROM OUR
CLIENTS MEANS THAT NOT
EVERY INDUSTRY IS
REPRESENTED.
*DISCLAIMER:
*AND MANY OTHER THINGS THAT MAY AFFECT THE
VALIDITY OF THE FOLLOWING THOUGHTS.
11. 11
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
A Twitter Account
of 10.000 followers.
12. 12
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
this is your reach
if you don’t spend any media
(~25.000 users)
A Twitter Account
of 10.000 followers.
13. 13
ASSUME THAT
YOU ARE A BRAND HAVING
A Facebook Page
of 300.000 likes.
A Twitter Account
of 10.000 followers.
this is your potential weekly reach
on Twitter. 2x as big as your
follower base.
this is your reach
if you don’t spend any media
(~25.000 users)
14. 14
A Facebook Page
of 300.000 likes.
this is your weekly reach
if you don’t spend any media
(~25.000 users)
A Twitter Account
of 10.000 followers.
this is your potential weekly reach
on Twitter. 2x as big as your
follower base.
*EDGERANK.
16. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
Total drop ~47%
10-‐70K 70-‐100K 100+
Organic Reach% by # of Fans
FMCG0-10K
0.00%
5.25%
10.50%
15.75%
21.00%
September October November December January February
17. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 10-70K
0
0.0375
0.075
0.1125
0.15
September October November December January February
Total drop ~15%
Organic Reach% by # of Fans
18. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 70-100K
0
0.0225
0.045
0.0675
0.09
September October November December January February
Total drop ~27%
Organic Reach% by # of Fans
19. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 100+
0
0.02
0.04
0.06
0.08
September October November December January February
Total drop ~51%
Organic Reach% by # of Fans
20. TERMINOLOGY
● Reach%= Post’s Organic Reach/Page’s fans
10-‐70K 70-‐100K 100+0-‐10K 100+
0
0.02
0.04
0.06
0.08
September October November December January February
7.619%
6.05%
4.476%
3.377%
4.151% 3.767%
Total drop ~51%
Organic Reach% by # of Fans
27. !
WITH YOUR FANS.
YOU ARE NOT FRIENDS
3
Καληµέρα Fans!
Kaλό Σαββατοκύριακο!!!
Ωραίο καιρό έχει σήµερα να πας βόλτα!
Χρονια πολλά Κώστα!
Χρονια πολλά σε όλες τις µητερούλες του κόσµου!
Ξεκινάµε δυναµικά τη Δ∆ευτέρα µας!
Δ∆εν θέλεις να κοιµηθείς κι άλλο;
Μαρία, Παναγιώτα, Παναγιώτη
Χρόνια σας πολλάαααα! :)
51. INVEST ON YOUR CREATIVE.
AS YOU NORMALLY DO WITH
EVERY MATERIAL OF
A MEDIA PLAN.
THEN:
YOU WOULDN’T APPROVE A GOOGLE IMAGE FOR
A 300X250 BANNER, WOULD YOU?