Case Study: Aegean airlines on facebook by Mindworks
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Antonis Koutsoukos Presented @ Opentourism the case study of Mindworks for Aegean airlines on facebook. Enjoy!
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Case Study: Aegean airlines on facebook by Mindworks
- 1. AEGEAN AIRLINES OR how do you get 70.000 likes in 120 days.
- 3. Αντώνης. Head of Online PR. Mindworks.
- 4. Aegean airlines. Strenghts + The leading greek airline + A premium services Brand Threats - Recession - Addiction of users to offers
- 5. Recession: Back to 2009
- 9. Aegean on
- 10. December 2010: ‣ 12.060 Likes ‣Low engagement rate ‣Low frequency on Content update ‣No content Strategy ‣Lack of Branding
- 11. OUR VISION: DO WHAT AEGEAN DID BACK IN 2003, WHEN USERS HARDLY KNOWN WHAT E-TICKET MEANS: INNOVATE IN 2011 While being able to face the recessionʼs challenges with a new strategy.
- 14. What we did We made a thorough audit on what is being said * about Aegean, and delivered a Baseline report, standing on mentions with the use of monitoring tools. 12/2010
- 15. What we did * We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools. * We rolled out a new content strategy for social media 12/2010
- 16. What we did * We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools. * We rolled out a new content strategy for social media * We rolled out a new communication plan for social media. 12/2010
- 17. What we did * We made a thorough audit on what is being said about Aegean, and delivered a Baseline report, standing on mentions though monitoring tools. * We rolled out a new content strategy for social media * We rolled out a new communication plan for social media. * We refubrished Aegeanʼs Facebook Page, reflecting the brandʼs values. 12/2010
- 20. Πετάξτε τώρα για κάθε λόγο ανεξαιρέτως! 13/12 12/2010
- 27. Results + 300% IN 30 DAYS 12.000 TO 49.000 LIKES 24/01 12/2010
- 28. Results MORE THAN 8.000 COMMENTS/LIKES IN 30 DAYS 24/01 12/2010
- 29. Results 59.000 TOTAL VOTES 24/01 12/2010
- 30. What we did approaching 50K likes it was about time to say thanks. 04/03 12/2010
- 32. Results 17.000 BRAND AMBASSADORS IN A WEEK. 10/03 12/2010
- 33. Results + 7.000 NEW FANS IN A WEEK. 10/03 12/2010
- 34. What we did First, we launched a game to revive the Page, then we said a “thank you”, what was next? 29/03 12/2010
- 35. What we did It was about time, give some value back to the community, embedding social media in our core communication vehicle: OFFERS 29/03 12/2010
- 36. What we did WHY NOT LETTING USERS CHOOSE AEGEANʼS OFFERS? 29/03 12/2010
- 37. What we did 29/03 12/2010
- 41. Results + 23.000 NEW FANS 57K to 80K in 10 Days 08/04 12/2010
- 42. Results MORE THAN 4.500 COMMENTS/LIKES in 10 Days 08/04 12/2010
- 43. Results MORE THAN 3000 COMMENTS FOR EACH OFFER. 08/04 12/2010
- 44. Results THE MOST IMPORTANT: THOUSANDS OF USERS CHOSE AN OFFER. 08/04 12/2010
- 45. What we did: Enough with Apps. What about content content? Content is what keeps a Brand Alive. Destinations Brand Offers + User Generated Content
- 46. What we did: Photos, Photos, Photos
- 47. What we did:
- 49. Whatʼs next? Weʼre up to something. But we ll keep our mouth shut until the launch.
- 50. Whatʼs next? Weʼre up to something. But we ll keep our mouth shut until the launch. 1. Optimize content 2. Even better customer service 3. Keep the conversation going on 4. Roll out innovation.
- 52. THANK YOU!