SlideShare a Scribd company logo
http://socialbubble.global
Tip 1: Promote your story and be certain to
share any media you receive with your team,
clients and potential clients.
http://socialbubble.global
Tip 2: Use Google Plus.
http://socialbubble.global
Tip 3: Using video lets people share short
newsworthy stories and post it for others.
http://socialbubble.global
Tip 4: Use LinkedIn Inmails.
http://socialbubble.global
Tip 5: Using video heightens your core
audience senses by adding credibility.
http://socialbubble.global
Tip 6: You can draw attention to new
company activities by arranging & publicizing
special events such as news conferences,
seminars, outings, trade shows, exhibits,
contests, competitions, & anniversaries that
will reach the target publics.
http://socialbubble.global
Tip 7: You can build goodwill by contributing
money and time to good causes.
http://socialbubble.global
Tip 8: Corporate communication- Promoting
understanding of the organization through
internal and external communications.
http://socialbubble.global
Tip 9: Lobbying—Dealing with legislators and
government officials to promote or defeat
legislation and regulation.
http://socialbubble.global
Tip 10: Counselling—Advising management
about public issues, and company positions
and image during good times and bad.
http://socialbubble.global
Tip 11: Building the corporate image in a way
that reflects favourably on its products.
http://socialbubble.global
Tip 12: You can rely extensively on published
materials to reach and influence your target
markets. These include annual reports,
brochures, articles, company newsletters,
magazines, & audio-visual materials.
http://socialbubble.global
Tip 13: PR consultants offer services,
information and advice that can help you
position your business.
http://socialbubble.global
Tip 14: You can promote your brands and
corporate name by sponsoring and publicizing
sports and cultural events and highly
regarded causes.
http://socialbubble.global
Tip 15: Your company executives must field
questions from the media or give talks at
trade associations or sales meetings, and
these appearances can build the company’s
image.
http://socialbubble.global
Tip 16: Create an effective brand name.
http://socialbubble.global
Tip 17: Maintain relationships with
journalists.
http://socialbubble.global
Tip 18: Know what’s newsworthy to publish.
http://socialbubble.global
Tip 19: Ask journalists, authors, or bloggers
to write positive about your industry.
http://socialbubble.global
Tip 20: Know what’s newsworthy to publish.
20 online public relation tips for leather product industry to engage customers

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