The document provides 17 tips for online promotion, including setting objectives, creating a communications plan, having a website and attracting followers, spreading content across relevant websites, writing and distributing a story, using various media formats, focusing on products and services, targeting new customers, increasing relationships and motivating salespeople, gaining media coverage, building communities, asking for reviews and ratings, offering freebies, and guarantees or refunds to grab attention and organize online events and webinars.