The document provides 20 tips for online promotion, including setting objectives, creating a communications plan, having a website and attracting followers, spreading content on relevant sites, writing and distributing a story, using various media formats, focusing on products/services, targeting new customers, increasing sales relationships, gaining media coverage, building communities, asking for reviews/ratings, offering free items, providing guarantees, grabbing attention, organizing online events/webinars, sending gifts, networking at events, and maintaining good customer relationships.