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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to
write positive about your industry.

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Tip 5: Know what’s newsworthy to publish.

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Tip 6: Broadcast announcements of products,
services, appearances, and events about your
industry.

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Tip 7: Build your brand through blogging.

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Tip 8: Harness power of social media
platforms.

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Tip 9: Encourage users to “Google” your
brand name to find you rather than typing in
your domain directly.

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Tip 10: Identify the media outlets (online and
offline) you wish to be highlighted in.

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Tip 11: Start reaching out to the publishers,
editors and reporters of the outlets you have
identified.

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Tip 12: Get involved in your community.

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Tip 13: Use social media and website traffic to
measure your online PR.

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Tip 14: Don't fight your competitors in public.

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Tip 15: Stay honest and consistent with your
messages. Consumers can easily spot double
standard statements.

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Tip 16: Building good relationships with
members of the community where you do
business helps build customer loyalty.

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Tip 17: Speaking engagements - Speaking at
events where customers are likely to attend
helps position you as a leader or innovator in
your field.

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Tip 18: Properly designed brochures and
catalogues give customers confidence in you
and what you sell, and help drive customers
to your website.

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Tip 19: Business Events are opportunities for
business people to gain exposure for their
businesses, promote new products or services
and make sure accurate information reaches
targeted customers.

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Tip 20: Provide a value-added customer
service.

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Tip 21: Print or emailed newsletters have long
been a good way to promote your business.

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Tip 22: Product publicity—Sponsoring efforts
to publicize specific products.

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Tip 23: Monitor reporters using a private
twitter list.

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Tip 24: Be a Thought Leader by sharing
helpful industry data.

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Tip 25: Craft your expertise into a well
written guest blog article.

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Tip 26: Promote your story and be certain to
share any media you receive with your team,
clients and potential clients.

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Tip 27: Find Inbound Links.

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Tip 28: Use Google Plus.

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Tip 29: Using video lets people share short
newsworthy stories and post it for others.

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Tip 30: Use LinkedIn Inmails.

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Tip 31: Using video heightens your core
audience senses by adding credibility.

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Tip 32: You can draw attention to new
products or other company activities by
arranging and publicizing special events such
as news conferences, seminars, outings,
trade shows, exhibits, contests and
competitions, and anniversaries that will
reach the target publics.

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Tip 33: You can build goodwill by contributing
money and time to good causes.

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Tip 34: Corporate communication- Promoting
understanding of the organization through
internal and external communications.

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Tip 35: Lobbying—Dealing with legislators and
government officials to promote or defeat
legislation and regulation.

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Tip 36: Counselling—Advising management
about public issues, and company positions
and image during good times and bad.

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Tip 37: Building the corporate image in a way
that reflects favourably on its products.

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Tip 38: You can rely extensively on published
materials to reach and influence your target
markets. These include annual reports,
brochures, articles, company newsletters and
magazines, and audio-visual materials.

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Tip 39: PR consultants offer services,
information and advice that can help you
position your business.

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Tip 40: You can promote your brands and
corporate name by sponsoring and publicizing
sports and cultural events and highly
regarded causes.

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Tip 41: Your company executives must field
questions from the media or give talks at
trade associations or sales meetings, and
these appearances can build the company’s
image.