The document provides 20 tips for online promotion, including setting objectives, creating a communications plan, having a website and attracting followers, spreading content on relevant websites, writing and distributing a story, using various media formats, focusing on products and services, targeting and attracting new customers, increasing relationships and motivating salespeople, gaining media coverage, building communities, asking for reviews and ratings, offering free items, providing guarantees, grabbing attention, organizing online events and webinars, sending gifts, networking at events, and maintaining good customer relationships.