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IT TAKES senior level direction TO unleash                                                                 The 2.0
                                                                                                          Adoption
                                                                                                          Council




the benefits of workforce collaboration                                                                               DachisGroup
                                                                                                       Better business, designed.




New salary and career research from The 2.0 Adoption Council shows social business is maturing.




There is a myth in the marketplace that 2.0 adoption can be
driven from the ground up, with no formal structure in place
for organizational acceptance or strategic imperative. The
truth is that our member survey demonstrates that senior
level professionals are directing staffs and worldwide teams
with engagement strategies and legacy integration programs.

The 2.0 Adoption Council is the      among people who have
premier “club” for early adopters.   self-identified that this is their job.
And while this survey was short —
just three questions — the data is   Depending on the emphasis of the
very pure. It serves as an impor-    company and its vision, social
tant “mythbuster” in our space.      business can emerge as a strategic
                                     imperative in any organizational
Discussions at the CEO and Board     domain. The mix of our member-
level regularly involve 2.0 Adop-    ship demonstrates that all work-
tion Council members. On average,    forces have a uniquely common
they are managing million-dollar     denominator: quite simply, social
annual budgets on the roadmap        business is about people.
toward introducing social business   See the next page for a visualization of
to their organizations. This is      the salary data and a few key insights
what’s happening on the ground       from the survey...



                                                                                                          by XPLANE | Dachis Group
                                                                                        ©XPLANE 2011
Who’s responsible for social business?                                                                                                                        The 2.0
                                                                                                                                                             Adoption
                                                                                                                                                             Council
                                                                                                                                                                                                DachisGroup
                                                                                                                                                                               Better business, designed.


                                                                                                                                                                                                                                                   $400,000
Here are our key takeaways from The 2.0 Adoption Council salary survey.

                                                                    SENIORITY                                                           Departmental variety                                                                     Vision
                                            With 94 member responses, our median salary landed                             While still well represented, IT departments are no                                             Innovation
                                          at $114,750 — Director level. Note how the bottom area                          longer the sole purveyor (or gatekeeper) for valuable                                           organizations
                                           of the chart is almost completely empty. Translation:                             productivity, knowledge-sharing and intellectual                                              will be key
                                           Working on 2.0 initiatives is not a “social sandbox” for                        capital assets. Today, 2.0 transformation in the large                                          drivers for
                                               tire- kicking, groundswell, low-level employees.                          enterprise is fairly distributed throughout departments.                                           social biz
                      $300,000                                                                                                                                                                                              (KM too).

 $260k

 $240k                                                                                                                                                                                                                INNOVATION
                                                                                                                                                                                                                      median SALARY: $150,000
                                     HR                                             OVERALL median SALARY:
 $220k                               Median SALARY: $105,500
                                                                                                                                                                  CORPORATE
                                                                                           $114,750                                                               COMMUNICATIONS                                                            KNOWLEDGE
 $200k      OPERATIONS
                                                                                                                                                                  median SALARY: $121,000                                                   MANAGEMENT
                                                                                                                                                                                                                                            median SALARY: $162,500
            median SALARY: $96,750
 $180k
                                                               IT                                                                       LEARNING
                                                               Median SALARY: $117,189
 $160k               MARKETING                                                                                                          median SALARY: $118,750
                     Median SALARY: $105,000

 $140k

 $120k

 $100k

  $80k

  $60k

                                                                        each dot represents a member’s salary (in U.S. dollars)
  $40k
                                                                        each area represents the salary span for members’ departments                                                       STRATEGY
                                                                                                                                                                                            Median SALARY: $121,500
          R&D
  $20k    median SALARY: $80,000


 SALARY


                                                                                                                                                                                                                                                        by XPLANE | Dachis Group
                                                                                                                                                                                                                                  ©XPLANE 2011

                                                                                                                                                                                                                      www.20adoptioncouncil.com | www.xplane.com | www.dachisgroup.com

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2.0 Adoption Council 2011 Salary Survey

  • 1. IT TAKES senior level direction TO unleash The 2.0 Adoption Council the benefits of workforce collaboration DachisGroup Better business, designed. New salary and career research from The 2.0 Adoption Council shows social business is maturing. There is a myth in the marketplace that 2.0 adoption can be driven from the ground up, with no formal structure in place for organizational acceptance or strategic imperative. The truth is that our member survey demonstrates that senior level professionals are directing staffs and worldwide teams with engagement strategies and legacy integration programs. The 2.0 Adoption Council is the among people who have premier “club” for early adopters. self-identified that this is their job. And while this survey was short — just three questions — the data is Depending on the emphasis of the very pure. It serves as an impor- company and its vision, social tant “mythbuster” in our space. business can emerge as a strategic imperative in any organizational Discussions at the CEO and Board domain. The mix of our member- level regularly involve 2.0 Adop- ship demonstrates that all work- tion Council members. On average, forces have a uniquely common they are managing million-dollar denominator: quite simply, social annual budgets on the roadmap business is about people. toward introducing social business See the next page for a visualization of to their organizations. This is the salary data and a few key insights what’s happening on the ground from the survey... by XPLANE | Dachis Group ©XPLANE 2011
  • 2. Who’s responsible for social business? The 2.0 Adoption Council DachisGroup Better business, designed. $400,000 Here are our key takeaways from The 2.0 Adoption Council salary survey. SENIORITY Departmental variety Vision With 94 member responses, our median salary landed While still well represented, IT departments are no Innovation at $114,750 — Director level. Note how the bottom area longer the sole purveyor (or gatekeeper) for valuable organizations of the chart is almost completely empty. Translation: productivity, knowledge-sharing and intellectual will be key Working on 2.0 initiatives is not a “social sandbox” for capital assets. Today, 2.0 transformation in the large drivers for tire- kicking, groundswell, low-level employees. enterprise is fairly distributed throughout departments. social biz $300,000 (KM too). $260k $240k INNOVATION median SALARY: $150,000 HR OVERALL median SALARY: $220k Median SALARY: $105,500 CORPORATE $114,750 COMMUNICATIONS KNOWLEDGE $200k OPERATIONS median SALARY: $121,000 MANAGEMENT median SALARY: $162,500 median SALARY: $96,750 $180k IT LEARNING Median SALARY: $117,189 $160k MARKETING median SALARY: $118,750 Median SALARY: $105,000 $140k $120k $100k $80k $60k each dot represents a member’s salary (in U.S. dollars) $40k each area represents the salary span for members’ departments STRATEGY Median SALARY: $121,500 R&D $20k median SALARY: $80,000 SALARY by XPLANE | Dachis Group ©XPLANE 2011 www.20adoptioncouncil.com | www.xplane.com | www.dachisgroup.com