The document discusses a gap in delivering analytics through business intelligence (BI) tools, known as the "last mile of BI". It introduces Dunegrass as a solution to close this gap by enabling collaborative analysis, interactive charts/tables, and a unified data model across sources. The startup is seeking $1.5 million investment to expand their team of developers, sales, and marketing staff to scale the software business for rapid growth.

1. delivering analytics over the last mile of BI
BUSINESS PLAN
Dunegrass is developed by the team at
Profista.
Check out profista.com or email
info@profista.com for more information.
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2. There is a gap in the last mile of BI
Problem DATA BUSINESS
SOURCES PEOPLE
Product LAST MILE OF BI
GAP
Team
Market
BUSINESS
ANALYSTS
Financials
Customers
This gap is filled with $40 billion worth of
Investment business analysts*
* Source: bls.gov => 500,000+ business analysts in U.S. at an average annual salary of $80k 2

3. Dunegrass is a tool to close the gap
Problem FEATURES CONCEPTUAL MODEL
Share pages that drive collaborative analysis
Product
SHARING
Team
Analyze data with interactive charts and tables
Market
Financials PAGES
Customers Unified data model across many data sources
Investment METRICS
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4. Proven ability to innovate and deliver
Problem Founder & CEO – Matt is
responsible for growing the
business.
Product ENTERPRISE
MATT
CLASS
COOKE
PRODUCT
ACHIEVEMENTS
Team
Founder & CTO – Ev is MULTIPLE
responsible for PAYING
Market development of CUSTOMERS
EUGUENY Dunegrass.
KONTSEVOY
Financials WE LIKE
EACH
Founder & COO – Taylor TOGETHER
Customers is responsible for delivery
of Dunegrass to
TAYLOR customers.
Investment WAKEFIELD
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5. The self-service BI market is white hot
Problem BUSINESS
INTELLIGENCE
Product $10B+
10%+
Team IBM SAP
$500M+
TABLEAU 40%+
Market
QLIKVIEW
SWIVEL
Financials GOOD DATA
SELF-
SERVICE
Customers
BI
Investment Most like us
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6. Revenue and cash flow projections
FINANCIAL PROJECTIONS
Problem
Product
Team
Market
Financials
 Generated $670k in revenue in 2008
Customers  Forecasting two rounds of investment
 Cash flow positive in month 27
Investment
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7. Leverage existing and future channels
Problem We have focused on direct sales to enterprise
customers and are developing an indirect channel.
Product
CURRENT CUSTOMERS
EMC (Flagship customer, financed development of v1)
Team
Mason Wells Private Equity
Market
PIPELINE CUSTOMERS
Financials COLT Telecom
Medtronic
Customers Fallon Clinic
Common Man Restaurant Group
Investment
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8. Invest to scale the software business
Problem We are seeking investment of $1.5 million
to fund:
Product
 4 incremental developers
 1 incremental sales director
Team
 1 increment marketing director
 Management team
Market  Overhead expenses (office, legal, benefits, etc.)
Financials
Customers
Now is the time for us to scale the business for
rapid success.
Investment
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9. Thanks for taking a look!
Visit us at profista.com
or email us at info@profista.com
delivering analytics over the last mile of BI
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