- The document discusses plans for expanding the television show "Robin Hood" to online platforms like social media to increase civic participation and transparency. - It provides statistics on the show's success in resolving over 700 cases and improving public services by 40%. - The proposed online expansion would map citizens' applications, update statuses, and timelines as an extension of the show to further engage viewers and encourage activism. A "Plan B" is also discussed in case online platforms are censored.

2. ONTARGET
Some facts:
78% of the auditorium watches the show from
witch:
47% constantly and occasionaly
Or... brag brag

3. ONTARGET
Some facts:
78% of the auditorium warches the show from
witch
47% constantly and occasionaly
Or... brag brag

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3

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3

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Some facts:
66% of the auditorium thinks that RH is helping
people
77% claims that we are sucessfull in active
problem solving
Or... brag brag

7. ONTARGET
Some facts:
66% of the auditorium thinks that RH is helping
people
77% claims that we are sucessfull in active
problem solving
Or... brag brag

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3

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3

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WHY??
WE
USE
SOCIAL
NETWORKS

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QUICK FACT
- Over 700 cases dealth in the show
during 8 years
- Every sixth person in Montenegro
has been in the show with a certain
issue
- Monitoring of the whole system of
basic courts and primary health care
institutions
- Improved their services up to 40%
QUICK FACT
- We use fast growing popularity
of Facebook and especially
Twitter
- We have an interactive tweet
wall in the show
- We are developing an OSP
active from December
Making citizents our coeditors
Making them our whistleblowers

12. ONTARGET
Step 1
Citizens contact the show
by telephone, mail, letter
or personally. They
present the issue, point
to all its legal and other
circumstances, present
the history of the
problem, their most
recent troubles, and
point to the institution or
individual in public
service that are causing
it, not addressing it
properly or are simply in
the position to solve it
within their jurisdiction.
Step 2
We present the short feature
story and talk to the
representative of the
institution that has either
caused the problem or has
the means to solve it. We
often have several guests
because in some cases we
have several institutions
responsible. Their
representatives try to
explain all the uncertainties
and clarify the situation and
finally- solve the problem.
Promises given to the wide
auditorium are at most cases
a warranty that the problem
will be solved, but it is not
the case always. So in
several occasions it has
occurred that we have the
same guests in the show in
different periods of year,
until issue is resolved.
Step 3
Then, the most important
part of the whole „Robin
Hood” concept begins.
Author and editor in chief
of the show remain in
contact with the citizens,
receiving regular up-dates
from them- whether the
institution involved has
resolved the problem, and
in which phase it is
currently in. Sometimes,
certain cases have been
updated and „followed”
for entire year, because
institutions and those
responsible tend to
„forget” the promise or
simply don’t obey the
positive law standards.
Three Step OFLINE Plan

13. ONTARGET
Why do we need this
social interaction?
It can move people,
give them sence that they can
an will
make a difference!

14. ONTARGET
Marketing Poll
58% of the population watching the
how said that RH needs to have
internet branch and extension
35% ot viewers wouldnt watch the
show 0nline, nor engage and interact

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16. ONTARGET
Step 1
Set up a platform,
using the database
od around 7000
aplications from
the citizents
Step 2
Map should comply
with the show in
order to serve as its
extension, and
inform about the
processes
- What is the status
of
application/proble
m
- Timeline of process
- End result/show
study case
Step 3
We are also
incouraging civic
activism trough what
we call PLAN B
or: what if internet
shuts collapses or
we are censored
by the
government?
Three Step ONLINE Plan

17. ONTARGET
PLAN B

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Online broadcast
http://www.rtcg.me/tv/emisije/informativni/robin-hud/30346/robin-hud-01112013.html

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THANKS !