The Shining Stars team created the De-Vio app to help address the problem of gender-based violence in Zimbabwe. 68% of women in Zimbabwe experience abuse but many are afraid to report it due to stigma or a lengthy reporting process. De-Vio allows easier and immediate reporting of abuse cases through a mobile app and connects users to support organizations. It includes an emergency button and provides information to help women recognize abusive behaviors. The app aims to make the reporting process shorter and more accessible than traditional methods.

1. App Name:De-vio
Team Name:Shining Stars
DE-VIO

2. Vimbai Mushangwe aged 12
Our team
Tatenda Hove aged 13
Tariro Hove aged 13

3. What is the problem?
68% of women in Zimbabwe have experienced Gender Based Violence. Most of
the abused women are afraid to report cases of Gender Based Violence because
they worry about the negative outcome of reporting such as the stigma
associated with abuse. The process of reporting abuse of any kind is very long
and tiresome, it normally drags out very long and other victims end up giving up.
Sometimes women do not know that they are being abused because some
abusive behaviour is condoned by society and so it is seen as normal. There is
not much information about Gender Based Violence available to the public and
so most women are abused without even knowing it.

4. Our Solution
Our solution is to create an application called De-Vio which will help
women who are being abused to report the abuse in an easier way than
the traditional ways which are usually slow and not effective. We will also
have an emergency button to help those who need immediate help.
De-Vio will also give women more information on Gender Based
Violence so that they can identify when they are being abused.

5. De-Vio is the first application that helps
people to report abuse immediately and
easier than the traditional methods of
reporting such as going to the police
station.
De-Vio will work with Women’s
Organisations and give them help that
goes beyond reporting. Therefore we
will be able to get them counselling
and rehabilitation.
Our advantages

6. The Market
● In 2013 an average of 650 rape cases were reported over a ten month period in Harare alone,
there are even more cases which go unreported. There is need for an easier way for people to
report abuse either for themselves or on behalf of others. De-Vio is a way for abuse to be
reported immediately and by using a shorter process.
Target Market
Primary
- Women and girls aged 12 and above who are experiencing Gender Based Violence
Secondary
- Other people who witness Gender Based Violence and are aged 12 and above

7. Product Overview

8. 1. Sell data or statistics to the Government and NGOs on reported abuse
cases
2. Hosting workshops about Gender Based Violence and giving people
more information about it
3. Partner with support groups for Women including the UN, UNICEF,
WHO and other local groups
4. Sell branded items such as t-shirts, caps, aprons and bags
How we will make money

9. Competitors analysis
1. Customised for different countries or locations.
2. Emergency alert button and numbers such as those for police and for those in
danger.
3. De-Vio is free for people to use therefore they save money that they would
have used for transport to go and report
4. People can report to more than one organisation and having more options will
mean that the cases will always be attended to
5. Unlike reporting to the police in person or on the phone, De-Vio will allow the
reporting to be done 24 hours a day
6. The reporting is immediate and can be done by a third party, this means that
the perpetrator can be caught in action

10. Training
●
Business model
Market size
Zimbabwe is a country where at least 68% of the women are victims of Gender Based VIolence. Msasa Project
which is one of the first women's’ organisation gets 300 rape reports almost every month. In 2013 an estimated
39.8% of the population of Zimbabwe have access to the internet, this was an increase from 33.4% in 2012.
Most of the people use internet on their phones and this means that there is a large number of the population
which (5.16m of 5.2m) can have access to De-Vio when need be.
Product description
De-Vio is an android app with virtual world theme that allows women to report and learn more about gender
based violence.
Revenue Streams
Competitive Advantage
This is a new app in Zimbabwe, and it will help people to report abuse to various organisations including the
police immediately and at very little cost as they donot have to travel to police stations and women’s
organisations.

11. Investing
Production 40%
Salaries 25%
25% Advertising & PR
10% Reserve
5 million

12. Contacts
DE-VIO
Tatenda Hove - tatendah@mango.zw
Vimbai Mushangwe - vimbai@mango.zw
Tariro Hove - tariro@mango.zw

13. Vimbai Mushangwe Tariro HoveTatenda Hove
Meet the team

14. Slide 3 image #1
http://www.flickr.
com/photos/chantelbeam/3325112816/
Slide 3 image #2
http://www.flickr.com/photos/cubmundo/6184306158/
Slide 3 image #3
http://www.flickr.com/photos/kryziz/4316961646/
Slide 5
http://www.flickr.com/photos/thomaschung/9407289467/
Slide 8
http://unsplash.com/post/55904523633/
Image credits Icons

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