The document summarizes 3 existing pixelated games: a snake game where the player controls a snake to eat pieces and climb a leaderboard; a game set in a pixelated factory where players can customize robots and make them do tasks; and a shooting game set in a neighborhood where players shoot other players invading their area. The analysis notes these games are all pixelated and involve shooting, gore, and gameplay like Slither.io. The target audience is identified as primarily 12-year-old males from middle-class backgrounds who want to fit in and not waste time.

1. Research
Your Name

2. Existing Product
The location sort
of looks like a
game board and
that your
controlling the
game piece like
the snake.
The use of
lighting is weird
as the light sort
of follows the
snake so when
you move the
snake the light
moves with it.
I can see in this
small box a snake
eating game
pieces to become
bigger and I can
also the leader
board where
there's all the
other people
playing this
game.
It appeals to the audience as
people like to play free
games and also who doesn’t
like to try and become top of
the leader board.

3. Existing Product
This is based in a
pixelated factory and
you get to mess around
with robots and give
them superpowers
(sort of) and just do
anything with them
really.
In my field of view
right no I can see the
words people
playground and a
robot bleeding with
a axe in its head.
It appeals to the crazy audience as some
people would like to mess around with some
robots and see what they could do to them or
what they can get them to do for us. (if that
makes sense)

4. Existing Product
This is based in a
neighbourhood
and you basically
run around with
guns and start
shooting up other
players that are
invading your
neighbourhood.
In my field of
view I can see a
group of
people
marching down
a road with
guns and I can
see explosions
behind them.
People like to play this type of game as you can go around shooting other players and have
the pixelated feel that some people like also when you shoot a building it breaks apart.
right in front of you.

5. Research Analysis
• What common features do the researched
products have?
– They are all pixelated
• What aspects of the research will you include
within your on work? I will include the
shooting from the pixel gun game the gory
from people playground and also the game
type like slither.io.

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary 12 year
olds
Secondary 8 year
olds
• The battle royal and also the interaction of
retro and future.
Gender
Primary male
Secondary female
• This appeals to males as they like to play
pixelated games such as Pac man.
• Females also enjoy playing these games but
men prefer to play it more.
Psychographic
Primary belongers
Secondary
achievers
• Want to play this so they can fit in with the
community
• They dislike anything that wastes their time
so therefore will not think this is a waste of
time.
Social Status
Primary middle
class
Secondary upper
class
• Middle class will be able to afford this as it is
bare cheap.
• Upper class will have to pay more in order for
them to like it.