UXSG2014 #2 Keynote - Leading UX (Hsin Olive Eu)
•
1 like•1,350 views
This document outlines a presentation on UX leadership. It discusses how UX practitioners should take on leadership roles by establishing shared goals, envisioning the future, and supporting others. It emphasizes the importance of both hard and soft skills for UXers, and outlines five principles of being a successful UXer: defining problems, building shared visions, reproducing successes, having passion and ownership, and using both brain and heart. It also discusses how UX work fits into the software development process and provides examples of UX leadership in practice.
More Related Content
What's hot
What's hot (20)
Similar to UXSG2014 #2 Keynote - Leading UX (Hsin Olive Eu)
Similar to UXSG2014 #2 Keynote - Leading UX (Hsin Olive Eu) (20)
More from ux singapore
More from ux singapore (20)
Recently uploaded
Recently uploaded (20)
UXSG2014 #2 Keynote - Leading UX (Hsin Olive Eu)
- 2. 2 Hsin Olive Eu Director, HIE Trend Micro, Taiwan
- 4. • UX Leadership • Tennis Pro vs. UXer • 5 Principles of Being a Successful UXer 4 Agenda
- 6. “Leaders are people who influence others to accomplish shared goals. Whether explicitly or by tacit example, they establish and foster values, help people envision a future direction, and support them in getting there.” 6 - Kim Goodwin
- 7. Innovation Pyramid Viability Feasibility Desirability 7 開發的出來嗎? 有人會想要買嗎? 有人會願意買嗎?
- 8. 8 UX Practitioner Development Process UX Maturity Organization Type Company Culture
- 9. UX Leadership ≠ UX Management 9
- 10. 10 ??
- 11. UXers Should Be Equipped with Leadership 11
- 12. 12 user centered design usability testing user research user experience design information architecture user tasks analysis user flows design prototyping front-end development visual design contextual interview card sorting participatory design diary study service design ethnography study interaction design mobile design Hard Skills
- 13. 13 communication visionary collaborative innovative organized flexible influential advocate trustworthy knowledgeable motivating decisive clear approachable open energetic engaged inspirational Soft Skills
- 14. Tennis Pro vs. UXer
- 15. Brain Identifies weaknesses and reacts Mouth Engages the team to build a shared vision of success Hand Creates successful, reproducible attacks Heart Passion drives perfection Eyes & Ears Observe the opponent to determine the best strategy
- 16. Brain Identifies the problem Eyes & Ears Observes and understands the audience Mouth Engages to build a shared vision Hand Sculpts and reproduces successes Heart Drives passionate ownership
- 17. Heart Drives passionate ownership
- 18. “Choose a job you love, and you will never have to work a day in your life.” 知之者不如好之者，好之者不 如樂之者 18 - Confucius
- 19. Ownership & Empathy 19 GE Healthcare Adventure Series
- 20. Standard UX Focus 1. Know 2. Try 3. Love 4. Buy Standard Marketing Focus 20
- 21. E2E Customer Experience Journey in Trend 1. Know 2. Try 3. Love 4. Buy 21
- 22. Example: Hand-Made Quick Start Guide 22
- 23. Eyes & Ears Observes and understands the audience
- 24. What Are UXers in Trend Doing Everyday? Research Design Coordination/Communication 24 10% 40% 50%
- 25. Get to Know Your Stakeholder 25 CEO GM Executives Business sponsor Sales Marketer Legal Project manager Product manager Architect RD QA Support Front-end developer Visual designer Content provider Customers
- 26. 26 Stakeholder Types HIGH Interest Influence Power Collaborate Closely LOW HIGH LOW Non-supportive Key Player Marginal Supportive Keep Satisfied Keep Informed Monitor
- 27. Brain Identifies the problem
- 28. “If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.” 28 - Albert Einstein
- 29. 29
- 30. Define the Problem 30 Design
- 31. Mouth Engages to build a shared vision
- 32. The furthest distance in the world is not between life and death, but when I present a design and you don’t buy in 32 調整照片文字
- 33. But Did You… • take business goals into consideration? • align the design goals with the business goals? • talk about the same target users with your stakeholders? • define measurable UX goals clearly? • put your stakeholders in the customers’ shoes? 33
- 34. 34 Transparency Involvement Collaboration Alliance
- 35. Hand Sculpts and reproduces successes
- 36. Fit In Development Process Trend Agile “Design” & Development Process 36
- 37. 37 Build Role Models Conduct Field Studies Synthesize Together Visualize the Findings (CJM)
- 38. Reproduce for Win-Win-Win 38
- 39. Take-away
- 40. 40 user centered design usability testing user research user experience design information architecture user tasks analysis user flows design prototyping front-end development visual design contextual interview card sorting participatory design diary study service design ethnography study interaction design mobile design Hard Skills 變一頁
- 41. 41 communication visionary collaborative innovative organized flexible influential advocate trustworthy knowledgeable motivating decisive clear approachable open energetic engaged inspirational Soft Skills 變一頁
- 42. Brain Identifies the problem Eyes & Ears Observes and understands the audience Mouth Engages to build a shared vision Hand Sculpts and reproduces successes Heart Drives passionate ownership
- 44. Thank You See You @ Workshop
- 45. Title • Know the software development process and how UCD process fit into it 45
- 46. 46 Element
- 47. 47 • Content