The document provides mind maps and brainstorming ideas for potential client projects, including an augmented reality Harry Potter game set in York, a website highlighting vintage clothing shops in York, and a ghost tour app that tells haunted stories at different locations. The client has asked the expert to develop one of the ideas further. The expert chooses the Harry Potter AR game because it has the most potential for creativity and technical challenge. The expert feels they have enough knowledge of Harry Potter to ensure the app suits fans. Developing the ghost story or vintage clothing ideas may not provide as many opportunities to learn new skills.

1. Client Project Pro- Forma
Hannah Wilkinson

2. Mind Maps/Brainstorms
Harry Potter game
Augmented reality
Collect points to
earn prizes like
vouchers to restaurants
and activities in York
QR codes in various places
around York. When you scan
them you learn more spells.
York is overrun with monsters.
Fight and get rid of them to
earn points.
Scanning QR codes also
gives you information
about shops and places to
eat in the nearby area.
Takes people around all the
Harry Potter related places like
the Shambles and The station,
but also takes people to the
genral places in York that
tourists might be interested in
seeing like the York Minster and
museum gardens
Information about what
restaurants, cafes and shops
are in the areas when you
scan a QR code.
If you go into certain cafes
and ask for something from
the menu you can get
bonus points.
If you use the wrong spell
on a monster then they
can get away
David Bradley
Swipe up from the bottom
of the screen to cast
spells.
Can get sorted into your
house when you open the app

3. Mind Maps/Brainstorms
Vintage clothes shops in York
A website that shows a tour of all the
different vintage clothes shops in York
with information of how to get there.
The website will include Information
on the average price ranges to give
people an idea of what things will
cost.
Images of what clothes they are selling so
people can see if there are things they will like.
There will be outfit ideas to give
people some inspiration before
they go and give them some ways
to style the clothes they buy.
A competition for people that shop there
to post pictures of their outfits in York to
win 50% off their next shop or to win
some free clothes.
To make the event more
inclusive there will be a 30%
voucher if you sign up for the
event. This will allow more
people to participate.

4. Mind Maps/Brainstorms
Ghosts
Ghost stories are popular amongst
young people
Tour that takes you to
different places that are said
to be haunted.
When you arrive to the
location an app reads to you
a dramatized ghost story
with voiceovers and sound
effects.
Keeping it digital means that
people can explore on their
own terms.

5. Idea Evaluation
Which of your ideas do you want to develop further? Explain why you think that is
the right idea to take forward.
The idea that I want to develop further is the AR Harry Potter app. I think that this idea has the
most potential to challenge me creatively and further my technical skills. I also think that this idea
is more developed that the others already and I have a clearer vision for the app. I also have
more knowledge about Harry Potter so I feel as though I have enough knowledge of the franchise
to make sure that the app suits fans needs. It also means that I will have the ability to create an
app that has lots of Harry Potter characteristics like spells, creatures and feature from the films. I
feel as though the ghost idea wont be as good as there is already a ghost tour that exists and so
there wont be room for originality. I also feel like the shopping one wont have a lot of
opportunity to practice complicated video editing which means I wont learn as much from the

6. Developed Idea 1

7. Developed Idea 1
20,000 Gold
600 Gold
1000
20% off Pizza
Express
5000
Free coffee
Wizard Rewards

8. Developed Idea 1

9. Developed Idea 2
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website

10. Developed Idea 2

11. Developed Idea 2

12. Assessment of final ideas
Suitability for audience: Do you think your audience will engage with your ideas?
I am going to target my project towards Harry Potter fans who are aged 18-24. The app
that I create will have a lot of Harry Potter content which fans will be familiar with. It will
also engage with younger people because it’s a digital tour and most people this age will
prefer things being on their phones for convenience. It also means that all the
information needed will be in one place with everything they might need. There will also
be a competition with the chance to win prizes which will make people this age more
excited to play it.
Suitability for client: Does your idea fulfil the brief your client gave you?
I will make sure that the app encourages people to walk around York and experience it
as well as just playing the game. It will be planned out well so that it gives a tour of York
as well as being a game which fits the brief. Harry Potter is also popular amongst young
people and has relations to York so creating a Harry Potter tour will be good.
Timescales: Is your project practical and manageable in the time you have?
I think that filming the advert and editing it will be possible in the timescale so long as I
manage my time well and stick to schedules. It might be tricky trying to animate
monsters so I might have to think of a way around it so it can be completed in the time.