Presentation on the lo-fi protoype of the "Urban Agenda" (App for Smartphone)
http://prezi.com/ox6_eeprpl7x/urban-agenda/
By "Stark" Team members: http://venture-lab.org/venture/teams/15603
Alfonso Tienda
Paula Salvador
Pedro Olivares Sánchez
Rubén Salvador
Victor Benkovsky
24. Stark team has conducted 17 interviews where the
INTERVIEWS WITH
prototype (http://prezi.com/ox6_eeprpl7x/urban-
POTENTIAL
agenda/) was presented.
CUSTOMERS
We asked them (9 male and 8 female, ages from 23
to 65+, all them smartphone owners) about the
main features of Urban Agenda:
Twelve of them chose “Now & Here“ as their
preferred feature, while 3 of them chose “Buying
tickets”.
The rest of the features weren't appreciated and
we decided to focus the product on the “Now &
Here” and “tickets purchase” capabilities.
"I plan better on Web“. (Raquel, 32 years old)
The chat and planning tools were not significantly
appreciated by the users and we decided to not
implement them.
25. INTERVIEWS WITH We decided to go for the immediate response,
POTENTIAL adding features such as locating friends and
CUSTOMERS events using augmented reality and create instant
purchase systems.
"I will like to use augmented reality to find the
event venue". (Roberto, 35 years old)
As 20% of the potential customers would pay for
the service we go for a “freemium” model. The
premium users will have access to Augmented
Reality capabilities as well as reduced prices on
ticked purchase.
We're in the process of continuous improvement
of our business proposition...
“A person with a new idea is a crank until the idea
succeeds”. (Mark Twain)
26. STARK TEAM
Alfonso Tienda
Paula Salvador
Pedro Olivares
Rubén Salvador
Victor Benkovsky