This document provides instructions for creating an advertisement on Facebook. It outlines 16 steps: 1) access the Ad Manager, 2) select the marketing objective like reach, 3) name the campaign and set up an ad account, 4) add a location target, 5) select an age range, 6) select gender and languages, 7) do detailed targeting like interests, 8) select automatic placements, 9) set a lifetime budget, 10) schedule the ad, 11) select the Facebook page identity, 12) choose a format like single image, 13) add images and text, 14) add a URL and description, 15) include an action button, and 16) select a payment method.

1. How to give add on the facebook
Face book marketing
The main power of Face book marketing is its filtering. For filtering you should
know the interest of your user, its way and which type of user you required.
Important points are as follows:
1. Firstopen your Facebook account and click on down arrow which is on
the rightcorner. And click on “creates Adds” we reach on Add manager.
2. Select marketing objective e.g. click on “reach”. Another window will
open select campaign name and click on “set up ad account. Add your
country information. Click on” continue”.
3. Click set name: select any name, and then select your page on which you
want to run you’readd.
4. Add location which is important e .g Pakistan. After that if you want
customizeyour add than write cities in the” include” box.
5. Select age means the age of the peoples who should watching your add
e.g. 17 to 80.
6. Select gender click on “All”.
7. Select languages.
8. Select detailed targeting: In this you target the user interest their
behavior, business man or student .it give you categories by clicking on
“browser”. Click on demographic scroll down it give options select
“Education”. (If your campaign is related to education).
9. Scroll down and click on “Automatic placements (recommended).”

2. 10.Select budget click on “Life time budget” and writeamount of budget.
11.Select schedule (starting and ending date of your add).
12.Click on continue.
13.Select identity means your Facebook page.
14.Select add format. E.g. single image.
15.Select images and scroll down your image will load. It gives firstoption
text you can write anything e.g. welcome to my YouTube channel. Next
add your URL of your website. Also add any headline for your video. Add
description about your video. And finally you can also add action button
e.g. “contact us”. Click on confirm.
16. Select payment method in this you pay this budget you write in the
budget section.