This document discusses the elements and principles of design. It defines the seven elements of design as line, shape, negative space, volume, value, color, and texture. It provides details on line as the most basic element, describing how lines can be used in preliminary sketches, how they can imply emotions, and how vertical, horizontal, and diagonal lines have different effects. The principles of design will be covered in the next topic.

2.  In this chapter, you will learn
1. what is Elements of Design & Principles of
Design
2. What are the 7 elements of design
3. their definitions and characteristics in design

3.  The elements of design refer to “what” are
used in design
 The principles of design refer to “how” they
are used in design

4.  Notes to a musician
 Words to a writer
 Elements of design to a visual designer

5. 1. Line
2. Shape
3. Negative space
4. Volume
5. Value
6. Color
7. Texture

6.  The ways of using these elements are called
principles of design, which will be discussed
in the next topic.

7.  Line: most basic elements of design
› The child’s first visual means of expression and
the foundation for most works of art

13.  Many designers use lines to think through
concepts and create preliminary sketches
that communicate their ideas quickly.

15.  Preliminary drawing/sketch of 3D artists

17.  Lines can be emotional
› Thin, delicate, thick, strong
› Curved, organic, sharp, mechanical

26.  Visual lines and implied lines

27.  A line can define the outside contours of a
shape
 multiple lines can create value
 repeated lines can produce patterns and
textures

29.  Vertical line: stability

31.  Horizontal line: stable and calmness

33.  Diagonal line: motion and tension