This PPT is based on elements of designs for fashion designers and beginners

1. Elements of Design – DFD/BFDT/MFD-
I sem
• By
• Ms. Rashmi Uikey
• Assistant Professor
• Design & Fashion Department

2. Definition of elements of design
• In fashion, the elements of design refer to
the basic visual components that are used
to create a garment or, pattern, and space.
Each element plays an important role in
creating a visually appealing and
harmonious design.
• an outfit. These elements include line, shape,
color, texture

3. Visual Language
• Visual language in design refers to the way in which
the elements of design are used to communicate a
message or convey an idea. The visual language of
fashion design involves the use of various design
elements, such as line, shape, color, texture, pattern,
and space, to create a cohesive and meaningful
design.
• For example, the use of a simple, straight line in a
garment can convey a sense of minimalism and
sophistication. The use of a bold, geometric shape can
communicate strength and power. The use of a bright,
vibrant color can convey energy and excitement.
• In fashion design, the visual language is used to create
a narrative or tell a story through the clothing or
outfit. Designers use the elements of design to create
a specific mood or tone that aligns with their vision for
the collection or garment.
• Overall, the visual language in fashion design is an
important aspect of creating a successful and
impactful design. It allows designers to communicate
their ideas and messages through the clothing they
create.

4. Dots
• In the context of design, dots are a type of
mark or point used to create a visual element.
Dots are a basic element of design that can be
used to create patterns, textures, and other
visual effects. They can be small or large,
closely spaced or far apart, and can be used in
a variety of ways to create different visual
effects.
• Dots can be used in combination with other
elements of design, such as lines, shapes, and
colors, to create a cohesive and visually
appealing design. For example, dots can be
used to create a polka dot pattern on a
garment or accessory, or they can be used to
create a textured effect on a piece of artwork.
• Overall, dots are a versatile element of design
that can be used in a variety of ways to create
different visual effects and enhance the
overall aesthetic of a design.

5. Lines
• In design, lines are a fundamental element that
are used to create a variety of visual effects. Lines
can be straight, curved, diagonal, or zigzagged,
and can be thick or thin. They can be used to
create shapes, patterns, and textures, and can be
used to convey different moods and emotions.
• For example, straight lines can convey a sense of
stability and strength, while curved lines can
create a sense of movement and fluidity.
Diagonal lines can create a sense of tension or
imbalance, while zigzagged lines can create a
sense of energy and excitement.
• Lines are used in combination with other
elements of design, such as color, texture, and
shape, to create a cohesive and visually
appealing design. They can be used to create
contrast and balance within a design, and can be
used to lead the eye of the viewer in a specific
direction.
• Overall, lines are an essential element of design
that can be used in a variety of ways to create
different visual effects and enhance the overall
aesthetic of a design.

6. Shapes & Space
• In design, shapes refer to the basic geometric or organic
forms that are used to create a visual element. Shapes
can be two-dimensional or three-dimensional, and can
be used to create patterns, textures, and other visual
effects. Shapes can be simple or complex, and can be
used in combination with other elements of design to
create a cohesive and visually appealing design.
• Space, on the other hand, refers to the area around and
within a visual element. Space can be positive or
negative, and can be used to create contrast and
balance within a design. Positive space refers to the
area occupied by the visual element itself, while
negative space refers to the area around the visual
element.
• In design, shapes and space are used in combination
with other elements of design, such as color, texture,
and line, to create a cohesive and visually appealing
design. They can be used to create contrast and balance
within a design, and can be used to lead the eye of the
viewer in a specific direction.
• Overall, shapes and space are essential elements of
design that can be used in a variety of ways to create
different visual effects and enhance the overall
aesthetic of a design.

7. pattern
• In design, a pattern refers to the repetition
of a visual element, such as a shape, line, or
color, in a regular or irregular manner.
Patterns can be simple or complex, and can
be used to create visual interest and texture
in a design.
• Patterns can be created using a variety of
techniques, such as printing, weaving, or
embroidery. They can be used in
combination with other elements of design,
such as color, shape, and texture, to create a
cohesive and visually appealing design.
• In fashion design, patterns are often used to
create unique and interesting garments.
Patterns can be used to create a variety of
effects, such as slimming the figure, adding
visual interest, or creating a sense of
movement.
• Overall, patterns are an essential element of
design that can be used in a variety of ways
to create different visual effects and
enhance the overall aesthetic of a design.

8. • In design, texture refers to the surface quality of a
visual element, such as a fabric, material, or
artwork. Texture can be visual or tactile, and can
be used to create visual interest and depth in a
design.
• Visual texture refers to the illusion of texture
created through the use of patterns or other
visual elements. For example, a fabric with a
printed pattern that looks like it has a raised
texture, even though it is actually flat.
• Tactile texture refers to the physical texture of a
material or surface. For example, a fabric with a
rough or smooth surface.
• In design, texture can be used in combination
with other elements of design, such as color,
shape, and line, to create a cohesive and visually
appealing design. It can be used to create contrast
and balance within a design, and can be used to
create a sense of depth and dimension.
• Overall, texture is an essential element of design
that can be used in a variety of ways to create
different visual effects and enhance the overall
aesthetic of a design.
Texture