!!READ DESCRIPTION!!
1World Online's presentation to Token Holders, Investors and Supporters from 25 July 2019. Here updates from Q2 are discussed, relating to the 1World's product, business plan, and other things. To view the recorded webinar, click here. https://drive.google.com/file/d/1ckFt_H1aQKqXMpBvpasN4qhPUrYtZvl6/view
2. 1World Team Members on the call
Alex Fedosseev
CEO & Founder
Redwood City, California
Sam Mazo
Project Manager
Redwood City, California
Klaudia Kostarelas
Director of Operations
Los Angeles, California
Logan Johnson
AdOps & Pubs Director
Wichita, Kansas
Kseniia Ovcharenko
Engineering PM
Kharkiv, Ukraine
4. 1World in Q2 2019 - overview
1. Market: Great growth in 2019, then correction, still positive outlook
2. Product: Campaign Management MVP is live with all 4 ad options!
3. Business / Demand: signing up numerous Marketing deals / channels
4. Business / Supply: Newsweek launch: almost there; Test IO [signed]
5. Token Economy: Initial Exchange Offering (IEO) – wheels are in motion
6. Special Programs: 1World made to the finals at Plug-n-Play Program; starts in August
7. Fundraising: more (equity) investors signed up and a few more are in consideration
8. Strategic: developing strategic partnerships in a few areas (AdTech, Exchanges)
5. Plug-n-Play Ventures: We made to the Finals!
Exclusive Pitch Event : August 7th at PnP HeadQuarters in Sunnyvale, California
15. Campaign Management: major focus
● New Types of Campaigns (Poll only, Poll & Banner, Poll as an Ad)
● Payment by USD and 1WO Tokens
● Admin Dashboard: campaigns tracking
Ad Networks integration
● BeesWax Integration & framework for others
● Direct Deals integration
Other features
● Usability improvements in widgets
● Notifications expansion with more scenarios
1WORLD PRODUCT ACCOMPLISHMENTS in Q2 2019
20. Direct Deals - New Projects
CERUS integrated Exchange experience with optimization and simplicity
VIAZ - Peer to Peer Lending platform posed to disrupt Mortgage Industry
BlackPearl Chain - fast Blockchain infrastructure solution
Button Wallet: seamless trading and crypto transfer tool, built into
Messengers
AIKON - Blockchain-based authentication system with legacy accounts support
21. Direct Deals - Ongoing Projects
PREFLOGIC
a set of tools to produce fully compliant and automated Security Token Offering
World Energy Consortium
blockchain-based transactive energy protocol, platform, and ecosystem.
ZYP is a patented technology transforms the black screen of everyday phone calls
into a rich information sharing experience and enables new advertising engine
TRUSTED Blockchain-based Education solution
AEQUOR Biofilm solution for clean water and other application
22. Sales and Business Development
Direct Demand Side Strategy:
● Traditional Brands
● Fundraising campaigns
● Pre-Sale ICO / STO Companies
○ Interactive Marketing Campaigns
○ Private Investors Campaigns
Indirect Demand Side Strategy:
● Independent Contractor Sales Agents
● Channel Agency Partnerships
● Service Providers / Integrators
● Exchanges and their agents
24. Advertising operations & publisher development
Q2 2019 Review - Top Successes
• Strong leveraging of internal connections for publisher development - continued from Q1
• In active conversations with multiple Tier 1 publishers nearing deployment as a result of pursuing
internal connections (CoinDesk, Bonnier, RT, and others.)
• Publisher sales arm expanding with new agents, internal operations team expanding to support
• Strong uptick of publisher self-registrations & new deployments - ex: RTVI
• Expansion of demand & publisher-specific optimizations
• Programmatic ecosystem continually updated through Q2 with new demand partners
• Finalization of passback implementation paves way for IEO
• Tokenized remnant point of sale to create industry first Fiat + Crypto combined programmatic
revenue stream. Basic implementation developed and tested in Q2.
27. Newsweek Opportunity
● Opportunity to launch tens of millions new Monthly Impressions strong Tier 1 Media Holding
● Combination of Engagement / Editorial value, Advertising (Programmatic & Direct Deals)
and Blockchain based use cases (Roadmap) - unique set of values from 1World
● Programmatic Revenue: $3.7M annual opportunity (based on conservative forecast / CPM)
● Terms accepted; test to begin in August, full launch slated for mid-August
30. Business: Build scalable recurring channels
● Supply side: increase Publisher Network
● Demand side: bring more advertisers / channels
Token Economy:
● Leverage latest product achievements: Campaign Management self-service
● Use 1WO tokens for Remnant Inventory as catalyst for deals
Strategic implications:
● Launch a major new exchange (Tier 1) for liquidity & demand
● Include strategic prospects into the IEO process
● Reach the new revenue heights & create positive dynamics
1WO IEO PLAN & OBJECTIVES TIMING
● July: Publishers outreach
● Aug: Advertisers outreach
● Sep: Exchange Offering
● Oct: Possibly more..
31. 1WO COIN VALUE PROPOSITION
One 1WO Media Tokens is equal to one CPM (one thousand Advertising Impressions)
CPM is average across 1World Network of sites